• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

KOST is keeping Ghost 103.5 for a little longer

I'm not from LA, but it seems like KOST is keeping the Ghost branding from halloween on. I checked the website, and it seemed like every mention of KOST was replaced with Ghost. I wonder why KOST is doing this.
 
That makes even less sense than still playing Christmas music after Dec. 26. Is KOST still using the imaging on-air or are you just noticing a website that hasn't been updated? If the latter, maybe the webmaster has weekends off. After all, Halloween fell on a Friday this year.
 
Today is 'Dia de los Muertos'.' (Day of the dead). It's a big thing in Southern California with a large hispanic population. Combined, it's a 2 day celebration.

Is it something that only first- and second-generation Hispanics in LA consider a "big thing," or all Los Angelenos regardless of ethnicity or time their family has been in the US? If the former, do those Hispanics listen much to adult contemporary?
 
Is it something that only first- and second-generation Hispanics in LA consider a "big thing," or all Los Angelenos regardless of ethnicity or time their family has been in the US? If the former, do those Hispanics listen much to adult contemporary?
It's grown from just a traditional thing into an all out party. The biggest Muertos event here in San Diego occurs all day and night in Old Town. Let me tell the crowd size is huge (too crowded for my liking) BTW, it's not just hispanics anymore joining in on the party/celebration. Not much different than what Cinco De Mayo has become.

And KOST wouldn't be the success that it is today by only appealing to white females in Los Angeles.
 
It's more than just SoCal, it's parts of NorCal and the Central Valley as well (Bakersfield, Fresno, Modesto, Stockton, even Sacramento, and especially the rural agricultural areas surrounding those cities). In the Bay Area it's not quite as big a deal, but it still is a cultural event. It's their culture's version of Yiskor. (If you get it, you get it.)
 
It's grown from just a traditional thing into an all out party. The biggest Muertos event here in San Diego occurs all day and night in Old Town. Let me tell the crowd size is huge (too crowded for my liking) BTW, it's not just hispanics anymore joining in on the party/celebration. Not much different than what Cinco De Mayo has become.

And KOST wouldn't be the success that it is today by only appealing to white females in Los Angeles.
How funny, I was actually visiting San Diego from LA on Sat to fix something at my parent's rental there and decided to lunch in old town. Boy was it ever crowded!
 
It's more than just SoCal, it's parts of NorCal and the Central Valley as well (Bakersfield, Fresno, Modesto, Stockton, even Sacramento, and especially the rural agricultural areas surrounding those cities). In the Bay Area it's not quite as big a deal, but it still is a cultural event. It's their culture's version of Yiskor. (If you get it, you get it.)
It's essentially a universal "Yahrzeit"
 


Back
Top Bottom