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October 2025 Bay Area Radio PPM Ratings

HenryOchs

HenryOchs

Here are the October 2025 San Francisco Radio PPM Ratings:

radioinsight.com

San Francisco

Nielsen Audio PPM Monthly Ratings San Francisco (Market #6) Population: 6,600,600 Black: 430,500 – Hispanic: 1,605,200 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...
radioinsight.com radioinsight.com

And the October 2025 San Jose Radio PPM Ratings:

radioinsight.com

San Jose

Nielsen Audio PPM Monthly Ratings San Jose (Market #39) Population: 1,648,900 Black: 47,200 – Hispanic: 403,500 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data are...
radioinsight.com radioinsight.com

Your thoughts or observations?
 
Here's one: what's up -- actually, what's down -- with KOIT? They have three times the cume of KDFC (or anyone else), and yet KDFC has slipped into the #3 position with almost a full share point ahead of KOIT. That indicates that listeners are punching it up, not liking what they're hearing and not sticking around. If you spend any time listening to KOIT these days, the sound is so overprocessed that it distorts on some radios (including some of mine). I tried listening in the car last evening and couldn't stick with it more than 10 minutes. If they don't fix that problem, they're going to destroy what it took them decades to build.
 
Weiserguy said:
Here's one: what's up -- actually, what's down -- with KOIT? They have three times the cume of KDFC (or anyone else), and yet KDFC has slipped into the #3 position with almost a full share point ahead of KOIT. That indicates that listeners are punching it up, not liking what they're hearing and not sticking around. If you spend any time listening to KOIT these days, the sound is so overprocessed that it distorts on some radios (including some of mine). I tried listening in the car last evening and couldn't stick with it more than 10 minutes. If they don't fix that problem, they're going to destroy what it took them decades to build.
Click to expand...
That is a poor and unusual comparison. Classical music stations generally have low cume and high TSL. AC stations have higher or just "high" cume and shorter TSL.

On the other hand, if KOIT has "PPM Derangement Syndrome" and over-pushes its PPM "enhancement" device, that could be an issue. But then again, AC stations target women (in a gender fluid era) in a market that is a lot less prone to "national averages" so some of this may be a traditional format wearing thin.
 
davideduardo said:
That is a poor and unusual comparison. Classical music stations generally have low cume and high TSL. AC stations have higher or just "high" cume and shorter TSL.

On the other hand, if KOIT has "PPM Derangement Syndrome" and over-pushes its PPM "enhancement" device, that could be an issue. But then again, AC stations target women (in a gender fluid era) in a market that is a lot less prone to "national averages" so some of this may be a traditional format wearing thin.
Click to expand...
In San Jose, that may be a factor in driving some of those listeners over to country KBAY.
 


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