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K Love on WLDB now?

Whatever is used to fire off and play the local legal ID for WLDB must not be working properly. Just dead air where it's supposed to be. At least on the stream. But the WLUM one is audible on that web feed.
 
IKHNetworks said:
So does this mean change is coming to 105.3?
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At this point, nobody knows. K-Love will obviously want to bring the 105.3 audience over to 93.3, so they'll obviously simulcast for a bit.

And then there's the FCC, which has to rubber stamp the whole deal. Whenever the government reopens, of course.

And then, what do they do with 105.3? They could obviously keep it, as they obviously feel they just cannot own enough radio stations. They could sell it. But, if the licenses for two major Milwaukee stations sold for only $4M, the license for a 1500 watt station in Mukwonago (SW suburbs) is probably worth considerably less. Would K-Love really want to sell to a rival religious broadcaster, using their old dial position to compete with them for donations?

There's also commercial broadcasters. Obviously, that would be a group that already has operations in the market. And supposedly, none were interested in buying the MRA stations (though I have no idea as to the extent to which they were shopped around). The stations would have been an ideal fit for Audacy, but apparently they aren't buying anything. IHM and Saga each have four FMs, but I'm not sure if that's the limit for the market. Then there's Magnum and Civic, if they feel like starting up a new format. I know of one in particular that's currently available...
 
Since WLUM is slightly weaker to the west than WLDB is, it's always possible that they could in time, switch 105.3 to Air1 to boost that format's coverage. I'd be surprised if they sold WLVE to another operator, but we'll all have to wait and see.
 
JJSPC said:
Since WLUM is slightly weaker to the west than WLDB is, it's always possible that they could in time, switch 105.3 to Air1 to boost that format's coverage. I'd be surprised if they sold WLVE to another operator, but we'll all have to wait and see.
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They cover the same ground to the southwest.
 
Fighting Irish said:
At this point, nobody knows. K-Love will obviously want to bring the 105.3 audience over to 93.3, so they'll obviously simulcast for a bit.

And then there's the FCC, which has to rubber stamp the whole deal. Whenever the government reopens, of course.

And then, what do they do with 105.3? They could obviously keep it, as they obviously feel they just cannot own enough radio stations. They could sell it. But, if the licenses for two major Milwaukee stations sold for only $4M, the license for a 1500 watt station in Mukwonago (SW suburbs) is probably worth considerably less. Would K-Love really want to sell to a rival religious broadcaster, using their old dial position to compete with them for donations?

There's also commercial broadcasters. Obviously, that would be a group that already has operations in the market. And supposedly, none were interested in buying the MRA stations (though I have no idea as to the extent to which they were shopped around). The stations would have been an ideal fit for Audacy, but apparently they aren't buying anything. IHM and Saga each have four FMs, but I'm not sure if that's the limit for the market. Then there's Magnum and Civic, if they feel like starting up a new format. I know of one in particular that's currently available...
Click to expand...
One possible scenario is that ‘LVE could go to the Family’s parent owners, and expand their coverage outside of 1460 and the two translators. Reminds me of when they got the two Twin Cities signals from the Pohlads and spun off one back to its prior owner.
 
JJSPC said:
Since WLUM is slightly weaker to the west than WLDB is, it's always possible that they could in time, switch 105.3 to Air1 to boost that format's coverage. I'd be surprised if they sold WLVE to another operator, but we'll all have to wait and see.
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I would be shocked if one of the stations becomes boost - a while back Boost made headlines with a legal battle with EMF in St Louis.
 
pattywells said:
WLVE has slightly stronger coverage in a few south west cities. Not much to make a major difference though.

Maybe they'll bring back Fish.
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That's a Salem thing. Or was, until they sold those stations to K-Love.

Not to mention, they were run as commercial operations, rather than non-com with endless begging for donations.

As for reach, 105.3 is pretty limited to the west, as there are stations operating on 105.5 in Madison and the far northwest Chicago suburbs. I'm wondering if a prospective buyer could actually move it closer to Milwaukee. They definitely can't move it farther west.
 
Fighting Irish said:
As for reach, 105.3 is pretty limited to the west, as there are stations operating on 105.5 in Madison and the far northwest Chicago suburbs. I'm wondering if a prospective buyer could actually move it closer to Milwaukee. They definitely can't move it farther west.
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I believe they still have to contend with ‘HTS across the lake with regards to even planning moving further east. They may already be maxed out.
 
ksradiogeek said:
I believe they still have to contend with ‘HTS across the lake with regards to even planning moving further east. They may already be maxed out.
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Both are as near as they can get to their markets without their signals going over a majority of open water. I followed 105.3 since WCXT comes in city grade in the summer in Sheboygan, and was sad when I lost it but it's technically at the proper distance to allow the Mukwanago move-in.
 
A little curious that K-Love didn't update the legal ID on WLVE to inform folks the format is now also on 93.3 with a stronger signal. Maybe 105.3 is just going to stay with the status quo.
 
JJSPC said:
A little curious that K-Love didn't update the legal ID on WLVE to inform folks the format is now also on 93.3 with a stronger signal. Maybe 105.3 is just going to stay with the status quo.
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That's not what K-Love does.

Since Monday 105.3 has been running a loop redirecting listeners completely to 93.3 and promoting that Air 1 is coming to 105.3 (and interestingly not promoting 102.1)
 
MarkW said:
IF spacing vis-a-vis 94.5 is also a consideration.
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There are a few
nathannah said:
Both are as near as they can get to their markets without their signals going over a majority of open water. I followed 105.3 since WCXT comes in city grade in the summer in Sheboygan, and was sad when I lost it but it's technically at the proper distance to allow the Mukwanago move-in.
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There are a few big signals on the western shore of Michigan that share signals with full-signal stations on the southeastern Wisconsin shore, in addition to 105.3: 94.5, 95.7, 96.9,102.9 and 106.9 (I didn't include dual Class A signals). Then, there's the case of WSRW 105.7 in Grand Rapids, with it's massive 265KW signal. On the Wisconsin side, 105.7 is a 250w translator, but the RDS from Star 105.7 occasionally bleeds over from across the lake when going out of range north or south on the Wisconsin side.
 


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