• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Nielsen Re-Releasing October Houston Book to include KESS-FM

davideduardo

davideduardo

Moderator/Administrator
Staff member
"Nielsen Audio audience estimates for KESS-FM were inadvertently omitted from the October 2025 Houston-Galveston Radio Market Report. Nielsen is releasing a revised October 2025 Houston-Galveston Radio Market Report on Thursday, November 13th, at 12:00 PM local market time, with this station included."
 
The story here is not whether KESS-FM shows well or not, but that Nielsen did not include a registered and encoded client station in the book.
 
davideduardo said:
The story here is not whether KESS-FM shows well or not, but that Nielsen did not include a registered and encoded client station in the book.
Click to expand...

It's definitely not the first time Nielsen has left stations out of the book, although I don't know if it's happened in this market before. Great way to make your customer feel valued, or even noticed, in any case. Oh well, where else can they go? That's what you get with a monopoly.

I think a fair question is how can anyone trust what Nielsen publishes when they can't even manage to include all the paid subscribers in the book? If there's not enough quality control to catch a major error like that, what else is getting past them?
 


Back
Top Bottom