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Cunningham Departs KLOS

Keith Cunningham is staying busy. He did an interview with record label founder Scott Borchetta about the changing landscape of rock radio:

barrettmedia.com

The Industry According To...Scott Borchetta, Big Machine Label Groups

"I think that Rock has suffered greatly over the last 30 years because there hasn’t been a real rock scene since Seattle in the ‘90’s."
barrettmedia.com barrettmedia.com

I agree with a lot of what Borchetta is saying about the lack of a rock scene. I think it's partly why KROQ isn't as successful now as it was in the 90s.

Music taste has become more insular and individual, which makes it difficult to convey on mass media.
 
TheBigA said:
Keith Cunningham is staying busy. He did an interview with record label founder Scott Borchetta about the changing landscape of rock radio:

barrettmedia.com

The Industry According To...Scott Borchetta, Big Machine Label Groups

"I think that Rock has suffered greatly over the last 30 years because there hasn’t been a real rock scene since Seattle in the ‘90’s."
barrettmedia.com barrettmedia.com

I agree with a lot of what Borchetta is saying about the lack of a rock scene. I think it's partly why KROQ isn't as successful now as it was in the 90s.

Music taste has become more insular and individual, which makes it difficult to convey on mass media.
Click to expand...
KROQ's success (or in your definition lack of) can be summed up by one thing.... A

ALT 98.7

KROQ and KYSR combined had a 6.4 share in the Holiday monthly. That would've made it #2 overall in the market. KROQ was also hurt a bit in the mid 2000s by the launch of sister 93.1 Jack-FM which launched with a very 80s New Wave and 90s Grunge heavy playlist to the point there were discussions of moving Kevin & Bean to KCBS-FM.

Alternative is still highly successful in Los Angeles, they just have more options now.
 
lanceventa said:
Alternative is still highly successful in Los Angeles, they just have more options now.
Click to expand...

Radio is not as core to the lifestyle as it was in the 90s. So neither station has any kind of cultural impact. The stations are followers, not leaders.

KROQ's Weenie Roasts were amazing cultural events. Seemingly impractical now.

From Borchetta's POV, this has the effect of stifling new artist development. So the music doesn't get as big as it once did.

It doesn't stop his enthusiasm for the music. He's investing in rock, as is Nashville's Big Loud.
 


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