Revolution 93.5 is claiming zero commercials ever. Are they up for sale or something? Unusual station on 2 regular licensed FM's WZFL Islemorada, WBGF Belle Glade, WQAM-hd4 and most importantly a suspiciously effective translator on 93.5 in Miami. With no commercials, something has to be going on. They have been on the air for years with commercials.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Miami/Fort Lauderdale 93.5 "Revolution 93.5" zero commercials?
- Thread starter CentralFL
- Start date
I started listening to the 5 pm show, “Up Front With Marco” for the past couple of months now. It has new imaging so it appears with the extra effort taken to produce the imaging, I have no reason to believe Revolution 935 is going away! Also Marco has been doing giveaways by promoting the Revolution 935 app. They do have a local law firm sponsoring their 4pm disco show, no commercials but they do briefly provide a description of the sponsor in the imaging. I find it hard to believe they could last commercial-free for this long though. Without more sponsors and mainly relying on event promotions to survive, the future of revolution 935 is unclear.
By the way, their share rating on Nielsen has exploded over the past several months, more than double the rating! Obviously Marco is doing something right since after all he is the founder of the station!
Must be some kind of a stunt. Agree that no commercials ever is a one-way ticket to financial ruin if it goes on for much more than a weekend. How long has the station been making this claim?
I've been listening to Marco's show for the past 2 months, and it's probably been commercial-free well before that.
I know exactly what you mean. I love dance music and when I'm in an area like LA or Phoenix or Chicago (never been to Miami) that has dance stations on the HD1 (in the case of 92.7 Dance Factory in Chicago) and/or HD2 portion of the dial, I never seem to hook my phone up to the vehicle's audio system and just keep it on the terrestrial dance stations the whole time. Even sampling the local rock, pop or rhythmic stations seems boring in those scenarios.
Last edited:
Dance stations are a bit weird commercially. Most of the ones I know don't really go for national spots - they'll go very heavily towards the local businesses, especially lifestyle businesses like events, clubs, restaurants and bars etc. A lot will run their own events, one station I know even operates its own nightclub and festivals as an income generator, and the station is essentially promotion for the DJs and acts who will be at the festivals and venue.
Another income stream they often use is pay-to-play. DJs will actually pay to be on the air on popular stations, because it's promotion and a shop window for their real income, public appearances and events.
Another income stream they often use is pay-to-play. DJs will actually pay to be on the air on popular stations, because it's promotion and a shop window for their real income, public appearances and events.
Don’t expect Anco to sell their stations anytime soon. They’re acquiring Heftel’s Highway Radio Stations, which includes “ViBE 99.7” KHYZ (Mountain Pass, California/Las Vegas) for $1.4 million.
Well, the rating for March 2026 are in, and it looks like WZFL’s commercial free approach is helping them surge to a 2.0.
Hi,
To answer your question, Revolution 93.5 recently sold a portion of the company to a very successful investor who strongly believes in a better listener experience and particularly dislikes traditional long commercial breaks.
As part of that vision, we began implementing a new, more modern approach to advertising. Instead of long stop-sets, we integrate brands within and between the music using shorter, cleaner, mostly dry-voice messages. This allows us to keep the music flowing while still delivering strong value for our partners.
The results have been very positive. Clients love the format, and listeners appreciate that the music isn’t interrupted by long commercial breaks, which helps reduce tune-out and keeps audiences from switching to streaming or other platforms.
During this transition, the investment also helped stabilize and support the station, and today we’re in a strong position. In addition, we’ve expanded into events, partnerships, and experiential opportunities, which further supports our revenue model and brand growth.
There’s nothing unusual about it , we’re simply trying to modernize FM radio and make it more appealing for listeners who moved away from traditional stations because of long, repetitive ad breaks. We are also acquiring Heftel’s Radio Stations in Las Vegas and California to try the same strategy in the West Coast.
In short, we’re focused on doing exactly what our name suggests, Revolutionizing radio.
To answer your question, Revolution 93.5 recently sold a portion of the company to a very successful investor who strongly believes in a better listener experience and particularly dislikes traditional long commercial breaks.
As part of that vision, we began implementing a new, more modern approach to advertising. Instead of long stop-sets, we integrate brands within and between the music using shorter, cleaner, mostly dry-voice messages. This allows us to keep the music flowing while still delivering strong value for our partners.
The results have been very positive. Clients love the format, and listeners appreciate that the music isn’t interrupted by long commercial breaks, which helps reduce tune-out and keeps audiences from switching to streaming or other platforms.
During this transition, the investment also helped stabilize and support the station, and today we’re in a strong position. In addition, we’ve expanded into events, partnerships, and experiential opportunities, which further supports our revenue model and brand growth.
There’s nothing unusual about it , we’re simply trying to modernize FM radio and make it more appealing for listeners who moved away from traditional stations because of long, repetitive ad breaks. We are also acquiring Heftel’s Radio Stations in Las Vegas and California to try the same strategy in the West Coast.
In short, we’re focused on doing exactly what our name suggests, Revolutionizing radio.
This has been my favorite station in Miami for YEARS because of its easy access to EDM music (since the other one, which I won't name, requires you to listen via HD Radio with no streaming option), and because I love EDM music.
I'll be tuning in for sure to hear the new modified format, but I'll be listening anyway because its my go-to.
The commercial presentation is interesting as it keeps things moving. Back in the day ( ya I'm an old guy ) all presentations were song-commercial-song-commercial etc. The clustering of commercials didn't start for most until about 1975 except maybe between program blocks or before the network news ( break spots) . This new presentation with a rhythm bed underneath creates the illusion that things are moving right along. It's all good. I'll be interested to see how this works as clusters of commercials are the biggest complaint I get from listeners.
I was in Coral Gables on Friday, and I am amazed at how strong that Miami area translator is on 93.5.
93.5's translator signal is very impressive. An easy pickup for nearly all radios in Central Broward. I suspect they are pumping out a bit than 250 watts. But they own 93.5 in Belle Glade and 93.5 in Islemorada, who would complain?
Definitely a great format not available in most markets on analog fm. 93.1 WFEZ-hd2 is also very good, but no DJ's and is only on HD as itstherolypoly indicated.
Definitely a great format not available in most markets on analog fm. 93.1 WFEZ-hd2 is also very good, but no DJ's and is only on HD as itstherolypoly indicated.
I'm just waiting to hear the changes taking place on KHYZ California which I can hear in Vegas. It's still identifying as Vibe so far
They were up for sale last year
Hope they stay with the dance format.
We never wanted to sell! It was one of the owners that tried to obligate the other 50% partner to sell all licence's. This caused a huge litigation, that ended with the entry of a new partner and a new life for the station.