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Phoenix November ratings

D

DavinaR

radioinsight.com

Phoenix

Nielsen Audio PPM Monthly Ratings Phoenix (Market #13) Population: 4,012,200 Black: 285,500 – Hispanic: 1,207,400 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...
radioinsight.com radioinsight.com
 
What is KBAQ-HD8? They have their main classical format on HD1, what sounds like Latin-jazz on HD2, as Radio Bilingue, and Sun Sounds of Arizona on HD3. I didn't think HD8 was even possible on FM. At least, I don't receive it. Is it strictly a streaming service?
 
KeithE4 said:
What is KBAQ-HD8? They have their main classical format on HD1, what sounds like Latin-jazz on HD2, as Radio Bilingue, and Sun Sounds of Arizona on HD3. I didn't think HD8 was even possible on FM. At least, I don't receive it. Is it strictly a streaming service?
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It's KBAQ's simulcast on KAET 8.5.
 
What interests me (and I hope I'm reading this right) are the outliers. For example, while KMXP-FM's ratings continue to slide, its cume (cumulative hours listening?) continues to be higher than most at over 500,000. The big outlier in the other direction is KFYI-AM where, while the ratings hover around 4.2 (they went down over the October-November period), its cume is only just under 175,000, quite a bit lower than the other stations with ratings between 3.5 and 4.5 over the month. And, while KOAI-FM's cume is a little better, KAZG's cume continues to hold its own despite lackluster ratings. Oh! And KYOT-FM's recently adding more 70s music to its adult hits mix appears to be helping it in terms of both cume and ratings as it goes after KOOL-FM.

One other thing I will say here. While @TheBigA and others on this Board are touting streaming as the wave of the future for over-the-air radio broadcasts, both the cumes and the ratings for individual stations' streams lag well behind both the ratings and cumes on the over-the-air broadcasts. If over-the-air radio stations are going to compete against Internet-only streamers for advertising dollars, they are going to have to find a way to bring their on-line ratings and cumes up--I'm betting that big-name advertisers are not willing to spend big bucks on stations with 16,000 cumes.
 
ted chittenden said:
The big outlier in the other direction is KFYI-AM where, while the ratings hover around 4.2 (they went down over the October-November period), its cume is only just under 175,000,
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News/talk pretty consistently gets much smaller cume than music. Look at WABC in NYC. Same thing there.

The reason is TSL is higher for news/talk than music. Smaller cumes, higher share.

ted chittenden said:
I'm betting that big-name advertisers are not willing to spend big bucks on stations with 16,000 cumes.
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It depends. Advertisers want results. They don't buy cume.
 
I think the streaming numbers would be a lot higher if somehow a PPM meter could capture those listening to smartphones with earbuds. Since the meter needs to hear sound for encoding.
 
KilowattKat said:
I think the streaming numbers would be a lot higher if somehow a PPM meter could capture those listening to smartphones with earbuds. Since the meter needs to hear sound for encoding.
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I would think than an app could be created that would be tied into the streaming app (TuneIn, etc.) and would be able to detect exactly what stream was being listened to. With the app's permission, of course.
 
KeithE4 said:
I would think than an app could be created that would be tied into the streaming app (TuneIn, etc.) and would be able to detect exactly what stream was being listened to. With the app's permission, of course.
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It really doesn't matter. The most accurate count of streaming is done by the host. They pay royalties based on that number.
 
TheBigA said:
It really doesn't matter. The most accurate count of streaming is done by the host. They pay royalties based on that number.
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Are those numbers reported to Neilsen, or is that not allowed?
 
TheBigA said:
No. They would be outside of Nielsen's sphere. Nielsen only cares about the numbers it counts. It's a closed system.
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Eventually, an audience measurement system that can accurately show streaming vs broadcast numbers will need to be put in place as streaming takes over OTA listening.

The way of measuring the audience needs to adapt to reflect the changes in the way we listen.
 
KilowattKat said:
Eventually, an audience measurement system that can accurately show streaming vs broadcast numbers will need to be put in place as streaming takes over OTA listening.

The way of measuring the audience needs to adapt to reflect the changes in the way we listen.
Click to expand...

And I suspect that the actual streaming numbers, especially for music intensive stations, are a lot closer to what Nielson is reporting. Keep in mind that Internet streamers, regardless of whether or not they are broadcast simulcasters, have to pay a per song per listener fee to SoundExchange for each and every song they play. To counter this, many webcasters, including radio simulcasters, have placed limits on the total number of listeners that can listen at one time to their streams. In addition, some radio station owners, particularly smaller outfits (if IHM or Audacy or Cumulus did this, the record labels would sue) have geofenced their streams to their local market areas to avoid having to pay SoundExchange royalty fees at all.

There is one more item that needs to be added to this list: the number of streaming competitors versus the number of over-the-air competitors in a given market. Despite the SoundExchange music royalty rates, there are still a lot more webcasters, including broadcast simulcasters in other markets as well as webcasters and simulcasters from overseas, that one can hear than over-the-air broadcasters in any given market, meaning that both the TSLs and cumes for the in market broadcaster simulcasters are going to be far lower than their over-the-air ratings for sometime to come. And, if @davideduardo is correct in his previous posts about large advertisers preferring to spend their money on national networks, then streaming with its smaller TSLs and cumes would seem to be moving the needle in the opposite direction.
 
KilowattKat said:
Eventually, an audience measurement system that can accurately show streaming vs broadcast numbers will need to be put in place as streaming takes over OTA listening. The way of measuring the audience needs to adapt to reflect the changes in the way we listen.
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It already exists. There are lots of studies that calculate streaming usage outside of Nielsen. These studies are presented all the time and reported by the various news agencies that serve broadcasters. The information is also debated by people in the industry and their comments are also reported.

Nielsen is there primarily for the advertisers. Someone has to pay for it. PPM measures anything that's encoded, so that could also be Sirius or Spotify or Pandora. The reason they don't is because they're subscription systems that don't depend strictly on advertising. The streaming companies view their audience information as proprietary and not for public knowledge. They report the number of subscribers, but not which channels have the most listeners.
 
Ok, so if I regularly stream LA's KCRW (as do, apparently other locals here) and The Current (out of Minneapolis), does nobody get credit for those streams? The only two locals I stream on semi-regular basis are KXCI out of Tucson and KWSS-LP? All four of them, of course, are non-commercials - so nobody's tracking those streams?
 
indieradioguy said:
Ok, so if I regularly stream LA's KCRW (as do, apparently other locals here) and The Current (out of Minneapolis), does nobody get credit for those streams? The only two locals I stream on semi-regular basis are KXCI out of Tucson and KWSS-LP? All four of them, of course, are non-commercials - so nobody's tracking those streams?
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Expanding on BigA's post...

Nielsen ratings are local and restricted to a defined Metro Survey Area (not the same as the Census' "Metropolitan Statistical Area" in many cases). That is principally because American Radio is a local medium and not nationally or regionally focused (or able to do so due to coverage).

For a station in the New York MSA to appear in the Philadelphia or Baltimore or Cleveland, people with PPM's in those markets would have to have enough detected listening in each of those markets to meet the Minimum Reporting Standards for the ratings service.

If the streams of those stations encode for PPM, Nielsen won't report them in any market unless they meet the minimums in each market separately.

However, the data on streams will include those stations if they have significant listening overall. Many streams don't get reported because they have such small streaming audiences that they are outside of the required minimums to be statistically significant.

Television is measured by Nielsen, but up till recently it has been a separate study from radio and has separate reports. Same with over-the-air radio stations that have streams and which are or can be included in the separate streaming reports. This is like the old ABC (Audit Bureau of Circulation) for newspapers that certified paper circulation. Each medium has a separate measurement service or system.
 
davideduardo said:
However, the data on streams will include those stations if they have significant listening overall.
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The stations get a report from their hosting provider that gives the total listeners, as well as geographic information about how many listeners they have around the world, ranked from most to least. So KCRW knows how many listeners they have in Phoenix. Nobody else knows, because it's not public information.
 


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