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Could Pay TV be on the way out?

Just saw on the CNBC website where the free streaming servicesTUBI turned a profit this year. According to the article it has 100 million users. They reported growth with GenZ and Millinnerial viewers.

IMHO: Hopefully this will stop next gen TV promoters from trying pay TV on public OTA signals.
 
“Free TV” will never have great content because it costs too much.
The free streaming sites are great for niche content, though, especially sports and vintage TV series, along with newscasts from stations across the nation. Also very good for nature and history programming (although the latter category is cluttered with way too many channels of "supernatural" hokum -- haunted houses and such). Plex is my favorite.
 
truth be told, the media industry's about to face the wrath of greed as the new "Golden age of internet piracy" is underway as many people who are younger and tech savvy are finding ways to 'steal' the media content and watch it.
 
How many 18-49s are watching movies on HBO via cable/satellite/streaming vs. Netflix for their films? Likewise, how many 18-49s watch Bill Maher or John Oliver clips on YouTube vs. watching live on Friday night or Sunday night?
 
How many 18-49s are watching movies on HBO via cable/satellite/streaming vs. Netflix for their films? Likewise, how many 18-49s watch Bill Maher or John Oliver clips on YouTube vs. watching live on Friday night or Sunday night?
I watch Jon Stewart's and Jimmy Kimmel's monologues exclusively on YouTube. Same with the many country music acts I like that get booked onto Fallon's show and occasionally Kimmel's. I can't remember the last time I watched any late night show from beginning to end, probably before I ditched cable in 2011. I've had YouTube TV since 2021 but still haven't watched a complete show. It's monologues and musical guests on YT or not at all. I'm 70. I should be among the traditional crowd, the fuddy-duddies. I can only imagine what the numbers are like among the 18-49s.
 
I watch Jon Stewart's and Jimmy Kimmel's monologues exclusively on YouTube. Same with the many country music acts I like that get booked onto Fallon's show and occasionally Kimmel's. I can't remember the last time I watched any late night show from beginning to end, probably before I ditched cable in 2011. I've had YouTube TV since 2021 but still haven't watched a complete show. It's monologues and musical guests on YT or not at all. I'm 70. I should be among the traditional crowd, the fuddy-duddies. I can only imagine what the numbers are like among the 18-49s.
I also watch Kimmel's monologues exclusively on YT although I get very tired of the constant anti-Trump rants (even though I can't stand that SOB) so lately I tend to cut it off about halfway through. I don't watch Stewart or Colbert. Even in the heyday of late night talk I was never a watcher although I do, from time to time, catch an old Carson show depending upon the guest(s).

I also tend to catch the NBC network news on YT instead of live. It's much better without all those big pharma ads although as a news source it still sucks (and ABC is even more vapid). Fox and C(BS) don't play in my house unless something in the way of live sports attracts my attention and now with the basketbrawl season starting that means they don't play at all. I suspect with Fox hosting the World Cup they will be done for the year in a week or two. C(BS) is already done.

As you can tell, the Internet has replaced my TV watching almost entirely. My adult kids report they are very similar. What little OTA is still being done in my house is exclusively with my wife who is still attached to half a dozen scripted shows on NBC and ABC.
 
My mother has the OTA TV on all day long, from 9:30AM to 11PM or later. She doesn't do the streaming thing. Same order every day until primetime: Dateline reruns, Price is Right, Y&R, Judge Judy, Bold & The Beautiful, General Hospital, 48 Hours rerun, Kelly Clarkson, Judge Judy (again), local news, CBS news (occasionally flipping over to David Muir on ABC), local news again, Inside Edition, Big Bang repeats, and then whatever primetime shows she likes (Which includes many of the medical/crime dramas, plus The Bachelor/Bachelorette, and Golden Bachelor).
On weekends, it's all sports on the OTA networks, including NFL.

I had no live TV in Cascade and was plenty satisfied. Between September 2024 and May 2025, I watched exactly two programs: election night coverage on Fox News, and Penn State destroying Boise State in the Fiesta Bowl. Election night was online and the Fiesta Bowl was at a downtown bar & grill waiting for the Potato Drop on New Years Eve. No dumb big pharma ads, no dumb Limu Emu, no Flo, no Gecko. (Well, maybe once during the Fiesta Bowl). Since I returned back to Yakima, TV-free life is no longer the case. Can't afford my own place right now. Subbing and doing odd jobs and 8-10 hours of DoorDash a week until teaching positions open again this spring.

My live television viewing (not a VHS or DVD) dropped like a rock after the start of the Covid pandemic and has never gone back up since.

Totally agree landtuna about late night TV. There's only so many ways you can make jokes about politics in general before it gets tiring. Jay Leno is coming to a local casino in April and I plan to get tickets for mom and I. Now THAT'S a funny late night host! I occasionally watch old Johnny Carson clips on YouTube. Some of his skits (Tea Time, Carnac, various sketches) make me laugh so hard I'm crying.
 
As you can tell, the Internet has replaced my TV watching almost entirely. My adult kids report they are very similar. What little OTA is still being done in my house is exclusively with my wife who is still attached to half a dozen scripted shows on NBC and ABC.
Do you guys watch St. Denis Medical on NBC or High Potential on ABC?
 
As you can tell, the Internet has replaced my TV watching almost entirely. My adult kids report they are very similar. What little OTA is still being done in my house is exclusively with my wife who is still attached to half a dozen scripted shows on NBC and ABC.
If you have Hulu, Peacock and Paramount+, you have all the major network scripted shows and several that are done by the networks but not offered on OTA television. You can get Paramount+ added cheap with Amazon Prime, so in our home we have all of them and Netflix for about $30 less than cable cost. And no commercials if you get the "premium" services.

The most significant advantage for us is being able to watch content when we wish to see it, with less cost than cable recording devices or TiVo.

I would not say that "the internet has replaced my TV watching" because the internet is just a conductor. What has replaced our OTA viewing and cable usage (two older conductors of content) is on-demand streaming, where one can decide what to watch and when.
 
Many millions watch sports ever day.

World Cup soccer arrives in 2026; this could be an interesting dynamic this summer.
 
how many are even watching sports? students leave FB games early even at Alabama
You forget that interest among students is more in the tailgating and partying before and after than actually watching the whole bloated-for-TV game. Alabama games get big audiences throughout the SEC and nationally, most of whom never attended the university, And, of course, gamblers are usually tuned in to end of the game if any of their bets are coming right down to the end -- prop bets like player statistics or number of field goals made, etc., along with the standard money line, spread, and over/unders.
 
My mother has the OTA TV on all day long, from 9:30AM to 11PM or later. She doesn't do the streaming thing. Same order every day until primetime: Dateline reruns, Price is Right, Y&R, Judge Judy, Bold & The Beautiful, General Hospital, 48 Hours rerun, Kelly Clarkson, Judge Judy (again), local news, CBS news (occasionally flipping over to David Muir on ABC), local news again, Inside Edition, Big Bang repeats, and then whatever primetime shows she likes (Which includes many of the medical/crime dramas, plus The Bachelor/Bachelorette, and Golden Bachelor).
On weekends, it's all sports on the OTA networks, including NFL.
You've described my parents in their 80+ years almost perfectly. They had CNN on most of the day, then Judge Judy, Peoples Court, Local News, CBS Evening News, Wheel of Fortune, Jeopardy, various prime time shows, Local News, Tonight. Dad usually made the prime time choice, and only the Red Sox and Patriots were must sports viewing. I wonder how many of today's 40-somethings through 50-somethings -- most of whom are already used to the endless variety available on demand at any time online -- will become like my mom and dad. I'm thinking most of them will not be anything like that and will find more and more alternatives to what linear network TV is offering at any particular time.
 
I watch Jon Stewart's and Jimmy Kimmel's monologues exclusively on YouTube. Same with the many country music acts I like that get booked onto Fallon's show and occasionally Kimmel's. I can't remember the last time I watched any late night show from beginning to end, probably before I ditched cable in 2011. I've had YouTube TV since 2021 but still haven't watched a complete show. It's monologues and musical guests on YT or not at all. I'm 70. I should be among the traditional crowd, the fuddy-duddies. I can only imagine what the numbers are like among the 18-49s.
Almost by definition, you're on this board so you're an outlier. We all are.
 
Almost by definition, you're on this board so you're an outlier. We all are.
No argument there. But we're not going to be part of television's future for more than a decade or two more, for the most part. So I try to put myself in the shoes (and eyes) of someone at least 20 years my junior and imagine how that person is watching video programming these days, and from what I think they're doing now, I can't see them becoming every-day-the-same viewers.
 
My mother didn't watch cable news much when I was growing up. She was never a Larry King watcher, nor any of the other pundits. Much of my childhood, she watched Dan Rather on CBS, and stuck it out through the Katie Couric era. During the 2010s she watched David Muir every night on ABC.

Mom has always enjoyed soaps and talk shows. It was always CBS for Y&R, B&B, As the World Turns, and then a flip over to ABC for General Hospital...all in order. As a kid in the late '60s, Dark Shadows would be on after she got home from school, and both my mom and grandmother were regular viewers. She discovered Y&R after graduating high school (so 1978-1980).

She didn't care for court shows much until recently. Mom often watched Regis & Kathie Lee (and then Regis & Kelly), Montel, Oprah Winfrey, Rosie O'Donnell, and Martha Stewart Living when I was growing up, as well as KOMO's Northwest Afternoon. Cindi Rinehart was very useful if Mom had one of her many doctor's appointments, as she recapped all the soaps.
 


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