December DFW numbers are here

[Mediafrog+]

December DFW numbers: Dallas/Fort Worth

 

[Loverofradio]

I think the Eagle’s bump up from 1.6 to 1.7 came from me listening to the station all weekend long when I was in Dallas recently. I’m not sure why everyone hates the Eagle. 103.7 and 97.1 are two different animals. But, I thought the eagle has an awesome playlist. They just need to dump woody in the morning and they’ll be fine

 

[Deleted member 108832]

I think the Eagle’s bump up from 1.6 to 1.7 came from me listening to the station all weekend long when I was in Dallas recently.

Oh, so it was you!

I’m not sure why everyone hates the Eagle.

Because it could be, and once was, so much more.

103.7 and 97.1 are two different animals. But, I thought the eagle has an awesome playlist. They just need to dump woody in the morning and they’ll be fine

Let us not forget the ill-advised Mavericks coverage, or the unnecessary KZPS classic rock fare, or the lack of energy and charisma coming out of the studio, or...

Well, hell. I'd better just go ahead and shut up. There'd be nothing left but an open carrier if I took away all the mess that is currently being broadcast on 97.1 FM.

 

[PRyanR]

Why is KZPS doing so poorly? It used to be a top 3,4 station. Asking from Idaho.....LOL

 

[BarryATL]

How is KRLD supporting a news operation with these ratings?

Dallas/Fort Worth

Nielsen Audio PPM Monthly Ratings Dallas/Fort Worth (Market #4) Population: 7,039,700 Black: 1,254,200 – Hispanic: 2,039,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates...

radioinsight.com

1.2

1.2

1.5

1.5

1.4

1.5

KRLD-AM

NewsRadio 1080 KRLD

News/Talk

Audacy

187,500

 

[Ryan Williams]

How is KRLD supporting a news operation with these ratings?

Dallas/Fort Worth

Nielsen Audio PPM Monthly Ratings Dallas/Fort Worth (Market #4) Population: 7,039,700 Black: 1,254,200 – Hispanic: 2,039,600 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates...

radioinsight.com

1.2

1.2

1.5

1.5

1.4

1.5

KRLD-AM

NewsRadio 1080 KRLD

News/Talk

Audacy

187,500

Lots of ad units. Wealthy, influential listeners. 6+ demographics don't matter much.

 

[Deleted member 108832]

Why is KZPS doing so poorly? It used to be a top 3,4 station. Asking from Idaho.....LOL

Because it's still playing rock music in a metro area becoming less and less able to support it. That's problem number 1. Number 2 is KEGL. The two stations have tremendous overlap going on with one another, since KEGL can't seem to keep itself out of the classic rock lane, and Lone Star has advanced far enough ahead in the time space continuum to include Pearl Jam, Green Day, Faith No More, Metallica, etc..

The market isn't white and male enough, anymore, to support 2 rock stations and an Alternative. KEGL is the anchor that's tugging down KZPS, and the lack of any real draw towards KVIL as a result, shows us that at least one of these three need to be buried, and soon.

What to do with the odd one out, which would assuredly be 97.1, is the problem. Freakish man talk sure didn't work. La Preciosa and Sunny were both collosal failures, too.

Maybe KFXR-FM, "Talk Radio 97.1 and 1190?!? 🤷 It'd be cheaper to run than having to pay the royalties that are now being doled out for KEGL.

 

[Gopher]

Because it's still playing rock music in a metro area becoming less and less able to support it. That's problem number 1. Number 2 is KEGL. The two stations have tremendous overlap going on with one another, since KEGL can't seem to keep itself out of the classic rock lane, and Lone Star has advanced far enough ahead in the time space continuum to include Pearl Jam, Green Day, Faith No More, Metallica, etc..

The market isn't white and male enough, anymore, to support 2 rock stations and an Alternative. KEGL is the anchor that's tugging down KZPS, and the lack of any real draw towards KVIL as a result, shows us that at least one of these three need to be buried, and soon.

What to do with the odd one out, which would assuredly be 97.1, is the problem. Freakish man talk sure didn't work. La Preciosa and Sunny were both collosal failures, too.

Maybe KFXR-FM, "Talk Radio 97.1 and 1190?!? 🤷 It'd be cheaper to run than having to pay the royalties that are now being doled out for KEGL.

When is their contract with the Mavericks up, and will that affect what happens there?

 

[Deleted member 108832]

When is their contract with the Mavericks up, and will that affect what happens there?

Barring an extension of the contract with iHeart, or the Mavs making the playoffs, it ends in April.

What happens afterwards is anyone's guess. I would assume iHeart will agree to a new contract, but will the broadcasts remain on KEGL for 2026-2027? 🤷

 

[101tm]

Sad numbers for 98.7. Their ratings post-rebrand have been brutal vs. the old KLUV days not that long ago.

 

[hijakeroo123]

Sad numbers for 98.7. Their ratings post-rebrand have been brutal vs. the old KLUV days not that long ago.

KSPF killed any legacy that they had by firing all of the jocks prior to/during the rebrand and then gradually shifting the music into a similar territory as their Jack sibling. Audacy has had a bit of a quandary with the Spot as they needed to move the playlist out of the 70's core that it had during the KLUV days due to demos, but as mentioned elsewhere on this forum, there are far fewer consensus hits from the 90's (due to the splintering of radio hits per pop, rock, rhythmic, etc.). This leaves a core of burned-out 80's hits, with some 90's and even 2000's hits sprinkled in. New listeners aren't likely to seek out the Spot as they have already been able to get a similar playlist from Jack for 20 years. A resurgent KDMX also has had quite a bit of playlist overlap with the current Spot. Meanwhile, the core KLUV-era listeners have mostly migrated elsewhere due to the loss of longtime DFW personalities and the drastic playlist shift over the past few years, even when compared to other classic hits stations by other operators in other markets. Audacy needs to better differentiate KSPF, but doing so will be a challenge as there are few formats which aren't already covered in the market.

 

[hijakeroo123]

Sad numbers for 98.7. Their ratings post-rebrand have been brutal vs. the old KLUV days not that long ago.

KSPF killed any legacy that they had by firing all of the jocks prior to/during the rebrand and then gradually shifting the music into a similar territory as their Jack sibling. Audacy has had a bit of a quandary with the Spot as they needed to move the playlist out of the 70's core that it had during the KLUV days due to demos, but as mentioned elsewhere on this forum, there are far fewer consensus hits from the 90's (due to the splintering of radio hits per pop, rock, rhythmic, etc.). This leaves a core of burned-out 80's hits, with some 90's and even 2000's hits sprinkled in. New listeners aren't likely to seek out the Spot as they have already been able to get a similar playlist from Jack for 20 years. A resurgent KDMX also has had quite a bit of playlist overlap with the current Spot. Meanwhile, the core KLUV-era listeners have mostly migrated elsewhere due to the loss of longtime DFW personalities and the drastic playlist shift over the past few years, even when compared to other classic hits stations by other operators in other markets. Audacy needs to better differentiate KSPF, but doing so will be a challenge as there are few formats which aren't already covered in the market.

 

[Mediafrog+]

Sad numbers for 98.7. Their ratings post-rebrand have been brutal vs. the old KLUV days not that long ago.

Is KSPF trying to win the loudness war? On a couple of trips to DFW last month I listened to 98.7 on the northern end of the drive on I-45, and the processing was so heavy as to be absolutely annoying—an outright assault on my ears. Sibling KJKK was much more tolerable.

 

[Deleted member 108832]

Is KSPF trying to win the loudness war? On a couple of trips to DFW last month I listened to 98.7 on the northern end of the drive on I-45, and the processing was so heavy as to be absolutely annoying—an outright assault on my ears. Sibling KJKK was much more tolerable.

Been that way for a couple of months now, 🐸.

 

[jt99]

For the most part, the '90s and 2000s titles played on KSPF aren't different than the ones played on sister stations KRTH and KXSN, which have moved into those decades and continue to be successful. The main difference between KSPF and their successful sister stations is the percentage of spins given to '80s songs. You could check the recently played for KSPF at any given time, and only around 50% of songs on the list will be from the '80s, whereas the '80s still make up over 60% of the spins at KRTH and KXSN, still making the music of that decade the bread and butter for those stations. Despite the fact those who grew up in the '90s and 2000s are aging into the 35-54 demo, it seems as if '80s hits are what the people in that demo (especially the 45-54 side of it) still want to hear more than anything else, so I'd think KSPF could improve their numbers by simply allocating a higher percentage of spins to '80s songs while continuing to play the '90s and 2000s songs that they've added to the playlist over the last year or two.