of course YOU would!
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1110 New Format
- Thread starter amos1001
- Start date
Anything from David St Hubbins? According to a recent documentary about his former heavy metal band, he has spent the last fifteen years recording telephone hold music and soundtracks for true crime podcasts.
That music is actually starting to grow on me. It's very relaxing.
Uh oh, this might be the unintentional consequence of the music, keeping listeners tuned in, instead of driving them away! Lol
Stunting, particularly on AM, is nearly useless today.
Very few people scan the AM band "looking for a song they like" or whatever. They know the station or stations that have content they like, and don't know much else. A good example is the move of AM 560's format to 810 AM recently; listeners did not "get" the change, found 560 gone and did not seek out 810, the new frequency.
This is why stations that add FM for the most part retain a simulcast of the old and the new channels either for a long time or forever.
If it weren't for that continual "Charlotte's on the move and so are we...", with a litany of all the nearby towns where they can be heard, it would actually be pretty enjoyable to listen to. I may look up those tunes, and similar ones, and make myself a playlist.
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I agree with you, but I don't really think this is the same thing as "stunting." It's intent isn't to increase interest in what 1110 will become, but instead to move 1110 stragglers to 107.9. in that it's more of a nightlight station. Of course all us radio geeks are tuned in to find out what will become of 1110.
When WFNZ first switched to 92.7, they kept the 610 AM simulcast. The simulcast was later dropped, and I asked one of the sales reps why they moved 610 to The Block, and she said that the majority of listening was still occurring on the AM signal, and it was to force people to switch over to 92.7. It helped increase the ratings almost immediately. I’m sure they’re running the loop to force people over to 107.9. Nobody but radio people are following the pending 1110 format change.
I wish they had kept the simulcast like WSB on 750 and 95.5. But obviously they have different plans here.
Thanks for that. Amazing fidelity which shows the problem is in the cheap receivers and not the transmitter. WBT-FM won’t be heard in NJ.Here is just over an hour of WBT's "Lounge Music" filler format, as received early this morning via skywave here in central NJ, on a Sansui TU-S77AMX wideband synchronous detector tuner:
WBT_Lounge_Music_Jan-9-2026.mp3
drive.google.com
There are a few selections they play over and over again, but there is some variety in the playlist.
A legal ID is at 17:23 in the recording.
On air one of the hosts called WBT-FM the !00,000 watt blowtorch ( they used to call 1110 WBT the 50,000 watt blowtorch) I almost gagged. There are at least a dozen stations in the area that are class C FM with as much or nearly the same power/HAAT.
I like it too!
its called public perception and theatre of mind. doesnt matter what the other stations are.. listeners dont know, dont care about that... and it creates a good mental image/thought of/about the station for the listeners
That lounge music kinda grows on you after hearing it for a while ...
It seems when a leading AM station gets an FM simulcast, most times they keep the AM station too. At least that's how Audacy has done it with WINS, WFAN, KNX, WBBM, KCBS, KYW, KMOX, WQAM, WWL, the list is long.
Yes there are exceptions. But some listeners prefer the AM signal, maybe because they are farther away from the FM tower or because there's some sort of problem with their FM reception.
WBT already runs 50,000 watts, the maximum for a US AM station. It's just that it's the middle of winter, things are electrically quiet, and it's been a particularly good week overall for AM reception.
It's easy to lock in the 1110 signal from Maine to Miami. I once heard it on my Walkman from the top of the Empire State Building, coming in loud and clear. In the local area there may be spots where the ground wave and the skywave cancel each other out. Ground conductivity for AM broadcast stations is rated as 2 out of 5. I'm sure the big skywave was a plus in the days of network radio (before TV).
As of 7:00 AM this morning (Monday 12 January), they are still stunting on 1110. I was in hopes that they would go on with whatever format they have on tap at the beginning of the drive-time hour, but that didn't happen. Here's what Wikipedia says, though the assertion about today being the cut-over date isn't sourced:
"On December 11, 2025, WBT's FM simulcast partner for its news-talk-sports programming was changed from a station at 99.3 FM to a more powerful one at 107.9 FM. At the same time, the new FM partner changed its callsign from WLNK to WBT-FM.[61] It was also announced that this simulcast was only temporary, and, as of January 12, 2026, WBT would change to a new, undisclosed, format. On January 8, at midnight,[citation needed] the station ended regular broadcasts, and began running a recurring message directing listeners to tune to 107.9 FM for the WBT news/talk format.[62]"
"It was also announced..." --- by whom?
"On December 11, 2025, WBT's FM simulcast partner for its news-talk-sports programming was changed from a station at 99.3 FM to a more powerful one at 107.9 FM. At the same time, the new FM partner changed its callsign from WLNK to WBT-FM.[61] It was also announced that this simulcast was only temporary, and, as of January 12, 2026, WBT would change to a new, undisclosed, format. On January 8, at midnight,[citation needed] the station ended regular broadcasts, and began running a recurring message directing listeners to tune to 107.9 FM for the WBT news/talk format.[62]"
"It was also announced..." --- by whom?