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1110 New Format

As of 7:00 AM this morning (Monday 12 January), they are still stunting on 1110. I was in hopes that they would go on with whatever format they have on tap at the beginning of the drive-time hour, but that didn't happen. Here's what Wikipedia says, though the assertion about today being the cut-over date isn't sourced:

"On December 11, 2025, WBT's FM simulcast partner for its news-talk-sports programming was changed from a station at 99.3 FM to a more powerful one at 107.9 FM. At the same time, the new FM partner changed its callsign from WLNK to WBT-FM.[61] It was also announced that this simulcast was only temporary, and, as of January 12, 2026, WBT would change to a new, undisclosed, format. On January 8, at midnight,[citation needed] the station ended regular broadcasts, and began running a recurring message directing listeners to tune to 107.9 FM for the WBT news/talk format.[62]"

"It was also announced..." --- by whom?
Try again, now. It's 11:10am in Charlotte. Maybe they are just being cute with the relaunch.
 
Try again, now. It's 11:10am in Charlotte. Maybe they are just being cute with the relaunch.
As of this moment (1:23 pm) they are still playing the music.

At the top of the hour, they did some kind of musical riff before the TOH ID, and I thought they were getting ready to do something, but no.
 
Someone added that giving Lance Venta's article as the source, but it's not there so I tagged the article as needing a source for that.
Wikipedia is normally pretty finicky about requiring sources. Some time ago, I wrote up a complete history of how WQCW Portsmouth OH started life as WRLO, then as WUXA, before becoming WHCP and later WQCW, I had it fully documented and everything, and someone came along and deleted it, claiming I had not substantiated my write-up, which I certainly had.
 
Someone added that giving Lance Venta's article as the source, but it's not there so I tagged the article as needing a source for that.
I never reported a date/time of the launch beyond saying "January 2026". They are probably linking to the story as fact for the station stunting and then adding their own editorialization for when they thought it was launching.
 
My expectation is that 1110 will run mostly syndicated Conservative Talkers to flank the local lineup on 107.9...
If you're correct, how would Radio One present/market 1110? If they keep the WBT calls, wouldn't it just be too much like an evolution of 1110 WBT to former 1110 listeners? I understand your reasons for the prediction, and they are sound. Besides, if they wanted a simulcast of WFNZ they could have kept it on 610. But how do you blow-up 1110, move it to 107.9 and then put an almost identical format on 1110?

Another idea, would Radio One put an urban talk format (with the Rickey Smiley Morning Show?) on 1110, like they do in Washington, Baltimore and Cleveland? (probably with different call letters?)
 
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If you're correct, how would Radio One present/market 1110? If they keep the WBT calls, wouldn't it just be too much like an evolution of 1110 WBT to former 1110 listeners? I understand your reasons for the prediction, and they are sound. Besides, if they wanted a simulcast of WFNZ they could have kept it on 610. But how do you blow-up 1110, move it to 107.9 and then put an almost identical format on 1110?

Another idea, would Radio One put an urban talk format (with the Rickey Smiley Morning Show?) on 1110, like they do in Washington, Baltimore and Cleveland? (probably with different call letters?)
Rickey Smiley does well on WOSF, has been #1 and beaten Steve Harvey several times within the past year. Why would they move it to AM? Not happening. I’ve said this before, but syndication on WOSF performs better than local programming. WBAV usually has the advantage in local vs local dayparts.
 
I listened in the car today. I don't mean the whole time.

I have an idea. The call letters could spell "Beat". Hip-hop. Of course, they already decided to use the translator that was playing it.
 
If you're correct, how would Radio One present/market 1110? If they keep the WBT calls, wouldn't it just be too much like an evolution of 1110 WBT to former 1110 listeners?
Especially when you're blowing out the audience for no real reason. If it was syndicated right-wing talkers the content wouldn't be that different at all.
Another idea, would Radio One put an urban talk format (with the Rickey Smiley Morning Show?) on 1110, like they do in Washington, Baltimore and Cleveland? (probably with different call letters?)
Urban talk only really does well with WOL and WOLB. WERE is a non-factor and loops Al Sharpton if they can't sell airtime (mornings are a straight simulcast of Rickey Smiley on WZAK).
 
Oops, I didn't realize Smiley was on WOSF. But still, Urban Talk as in Washington, Baltimore and Cleveland?
Al Sharpton is the only syndicated talk show that Radio One has. They would have to fill the rest of the schedule with either local hosts or outside syndication. I don’t see R1 investing in an AM only station. iHeart also has the Black Info Network on 98.7 translator and they’re barely making any money.

Radio One also tried syndicated black talk on 92.7 in 2008/2009. It only lasted a year and some change before they switched back to Urban AC.
 
Especially when you're blowing out the audience for no real reason. If it was syndicated right-wing talkers the content wouldn't be that different at all.

One case I see for syndicated conservative talk radio, is that several of the major players (Hannity, Beck, Clay and Buck, and so on), to my knowledge, have no clearance on any station in Charlotte proper. WHKY Hickory and WSPC Albemarle would be the closest, and so far as I am aware, they don't present themselves as Charlotte stations. They only provide rimshot coverage at best.

We'll (probably) know more in the next few days. They're spending a whole lot of money on electric bills to heat up those towers with lounge lizard music.
 
I listened in the car today. I don't mean the whole time.

I have an idea. The call letters could spell "Beat". Hip-hop. Of course, they already decided to use the translator that was playing it.
LOL, I'm sorry Chimp, but that's funny. First time I ever heard anything like that, was almost twenty years ago. I was riding down I20 (I believe it was) and heard AM 1120, WHOG, Hobson City, AL. Hey, didn't they try something like that on 1220 in Kings Mountain?

Romans 11:33-36 KJB

Josh

Church Podcast: Pleasant View Baptist Church | SermonAudio
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We'll (probably) know more in the next few days. They're spending a whole lot of money on electric bills to heat up those towers with lounge lizard music.

There other day I was talking with someone who would have the knowledge. He told me the power bill was around $3k a month.
 
There other day I was talking with someone who would have the knowledge. He told me the power bill was around $3k a month.
I wasn't familiar with how much something like that costs. I suppose $100 per day isn't much for them to pay, to be able to stall and maintain suspense for whatever reasons they might have for doing that.

They were still stunting as of 7 am this morning (Wednesday 14 January).
 
Questionable decisions strike again.

IMHO: why waste electricity doing stunting for an extended time? I seriously doubt anyone except DXers and radio nerds are scanning the AM band looking for a new great station to listen to. The only stunt that would really build excitement on AM would be for someone to hack your Barix and play profanity laced comedy.

I would suggest to start building you new audience ASAP in a PPM market You might get lucky and maybe a few listens might stick with you especially in spoken word formats. Maybe last century stunting would build "excitement" but I would like to see the research that supports it now. Especially on AM in a market with only one 24 hour signal that covers the whole market.

It kinda like stopping someone's heart just to see if you can restart it. The longer the worst the odds are for a full recovery.
 
I presume by now, Nielsen has considered it a break in the WBT AM/FM simulcast, thus causing their ratings to now be listed separately. If it goes on long enough, it will be interesting to see what kind of rating the "Lounge music loop" format will get!
 


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