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Is Trance really making a comeback in 2026?

K.M. Richards said:
Soccer moms will gravitate to a Dance format?

For someone whose handle translates to "yes, I know radio" I have my doubts about your knowledge.

And no radio group is immune to making mistakes.
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Even in the UK/Europe where it is a viable radio format, it's an awful format demographically. Without putting too fine a point on it, the format attracts the lower end of the socio-economic groupings for the most part. These aren't the people with cash to spend on home improvements, a new car or any of the other big-ticket items advertised on radio.

Surprisingly, dance is not a young format either. It's very male-skewed, and it's relatively old, average age around 40-45. My theory is that the glamorous 20-something girlies are out actually dancing to the music, because the figures and research show that the people listening to it on the radio are middle-aged working-class men who never really grew out of the music, want to feel 21, but are too old to go out and dance. The people tuning to dance radio are not the people radio advertisers covet.
 
I'm loving this station

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b-turner said:
Good numbers do not mean revenue. It's not that simple.
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Okay, but always doing more of the same over and over? A bit of time spent as "All the Hits" and back to dance Z103 went...someone over there must really believe "if it ain't broke, don't fix it" (the dance direction of the station)
 
Yeziknoradio said:
A bit of time spent as "All the Hits" and back to dance Z103 went...someone over there must really believe "if it ain't broke, don't fix it" (the dance direction of the station)
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Referring back to my post in the other thread about reading the Wikipedia page on Z103 ... you said they don't make mistakes, but they have in the past ... and we do not know whether this is "fixing something that wasn't broke" or another misstep.

I have noted that fans of EDM as a format tend to get excited when someone tries it, rejecting all arguments as to why it has the odds against it, and then grumbling loudly when it fails (again).

This thread is starting to sound more and more like that as it goes.
 
K.M. Richards said:
Referring back to my post in the other thread about reading the Wikipedia page on Z103 ... you said they don't make mistakes, but they have in the past ... and we do not know whether this is "fixing something that wasn't broke" or another misstep.

I have noted that fans of EDM as a format tend to get excited when someone tries it, rejecting all arguments as to why it has the odds against it, and then grumbling loudly when it fails (again).

This thread is starting to sound more and more like that as it goes.
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I wouldn't be shocked in any way if they go back to all hits, but Z103 has ALWAYS been dance first, everything else second, even in their "All the hits" life.
 


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