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Holiday 2025 numbers are here

M

Mediafrog+

Holiday numbers: Houston/Galveston

Both Mega and Latino Mix continue to sink. Perhaps no room in the market for both?

Big increase for The Bull.

Christmas music helped KSBJ.

Mix continues to surge.

Classical on an HD only signal pulls a 0.7, while Tejano Fierro and Gospel Praise both score a 0.4, also HD only. There are people who know what an HD radio is and how to use one.(y)
 
Remember that just back in September Chris Huff returned to the cluster and his presence has been noted!
 
The Houston market was unusual in that it saw its main Christmas station ratings go down, compared with KODA's December numbers. I don't know of another market in which the secular Christmas had better ratings in December than in the Holiday ratings period.

The only thing I can think is that KSBJ didn't go all-Christmas with its Christian Contemporary format until later? When it started playing the Carpenters and Nat King Cole, it stole some listeners from KODA?

KODA's not complaining. It still had double digit ratings. And its December numbers were higher than any other Christmas station in a top ten market.
 
Gregg. said:
The Houston market was unusual in that it saw its main Christmas station ratings go down, compared with KODA's December numbers. I don't know of another market in which the secular Christmas had better ratings in December than in the Holiday ratings period.
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Note from the main article on the ratings released yesterday from Lance:

"With the Holiday monthly starting nearly a week later than last year, many of the all-Christmas stations were down year-over-year."
 
What translator is using KJOZ-AM in the ratings? Is it Romance? I know KGBC-AM is Power 99.5
 
lanceventa said:
KGBC has been simulcasting 700 KSEV since last August
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Yeah, we know that. Discussed on this board already.

But this is Houston, the Wild West of translators.

One should not assume that any PPM encoding transmitted by a translator actually reflects its originating station, or that an originating station even exists.

You’ve heard of spoofed phone numbers? How about spoofed PPM encoding?

Just because you see numbers for a particular station doesn’t necessary mean it was the one being listened to or picked up by the PPM.

Any resemblance between originating stations on file with the FCC for translator licenses and actual reality is purely coincidental.
 
Mediafrog+ said:
One should not assume that any PPM encoding transmitted by a translator actually reflects its originating station, or that an originating station even exists.
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Only if a station cheats and the translator is running the audio of a different station or HD channel.
Mediafrog+ said:
You’ve heard of spoofed phone numbers? How about spoofed PPM encoding?
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The technology would cost so much to duplicate that it would not be worth it for the tiny translators and such that are prone to illegal practices.
Mediafrog+ said:
Just because you see numbers for a particular station doesn’t necessary mean it was the one being listened to or picked up by the PPM.
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Very unlikely. Nielsen requires a separate encoding for every licensed station and stream and HD channel.
Mediafrog+ said:
Any resemblance between originating stations on file with the FCC for translator licenses and actual reality is purely coincidental.
Click to expand...
In the 25 years since the first test of the PPM was done, I have not heard any comment or seen any suspicion of any nonsense with the encoders themselves. The only case of something illicit was the installation of an encoder at a suburban Houston station where its one-time translator kept the translator encoded with the "mothership" after changing format. However, this was spotted rather rapidly by another operator and made to stop.
 
davideduardo said:
Only if a station cheats and the translator is running the audio of a different station or HD channel.
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Or the translator doesn’t have an originating station but is sending out PPM encoding branded as one.
davideduardo said:
The technology would cost so much to duplicate that it would not be worth it for the tiny translators and such that are prone to illegal practices.
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Not suggesting that there are bogus encoders, but can translator programmers acquire the encoding technology without any verification that it will use legitimate identification of program sources?
davideduardo said:
The only case of something illicit was the installation of an encoder at a suburban Houston station where its one-time translator kept the translator encoded with the "mothership" after changing format. However, this was spotted rather rapidly by another operator and made to stop.
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Assume you are referring to the KTWL/K287BQ situation of a few years ago. We may have something similar going on right now.

Be aware there are at least four translators in the Houston market that do not have any discernible originating station.
 
Maybe they have the single encoder to feed every ota xmtr and web stream. there is equipment to "boost" the audio encoding like Voltairs and now audio processors like Orban 5950 are have the option to insert the nielsen encoding without the hardware encoder, with the purchase of an optional license of course, plus that processor is also maintaining encoding to its highest level.
but i think its just a few bad ppm out there doing the same ol cheat
 
Would KLOL be this low in ratings if Iheart still owned it?

Demographics have changed recently, don’t know the real numbers of PURO TEJANO 106.1 but they claim to have good numbers. Is it a good time to bring the old MEGA 101 LATINO AND PROUD format back? I’m talking about the hip hop and reggaeton format back like when IHEART launched it.
 
Mrtejano said:
Would KLOL be this low in ratings if Iheart still owned it?
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Hard to say, but they'd likely be in a similar position since both companies follow research.

It's also possible we may be seeing a bit of reggaeton fatigue in the national mainstream stage. Of course Bad Bunny is this year's Superbowl act. But Carin Leon, Frontera, and Fuerza Regida seem to have broken into several "Spanish CHR" playlists across the southwest and aren't stopping any time soon.

Certainly something worth keeping an eye on.

Mrtejano said:
Demographics have changed recently, don’t know the real numbers of PURO TEJANO 106.1 but they claim to have good numbers.
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Unfortunately they can't claim anything without actual ratings.

Just spit balling without any data here, but if I were to guess where they'd be in the 6+ ratings they would be in the mid to upper 0s (which is where a lot of translators would be). Hard to tell since they don't encode (unless we are to believe they are indeed KGBC-AM in the latest ratings).

Last I checked a few weekends ago, they were playing some old R&B specialty show. IMO, that music does more harm than good to the format. It targets old Chicanos who don't really have much spending power and are thinning out like the dodo bird. I would personally drop (unless it's brokered time, then by all means take that money @dm2024 )
Mrtejano said:
Is it a good time to bring the old MEGA 101 LATINO AND PROUD format back? I’m talking about the hip hop and reggaeton format back like when IHEART launched it.
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For all intent and purposes, it's already back. The station is more urban today than Spanish AC. Karol G, Bad Bunny, and Rauw Alejandro are the natural continuation of what Daddy Yankee, Wisin y Yandel, and Don Omar were in 2004-05.
 
BamaTX said:
For all intent and purposes, it's already back. The station is more urban today than Spanish AC. Karol G, Bad Bunny, and Rauw Alejandro are the natural continuation of what Daddy Yankee, Wisin y Yandel, and Don Omar were in 2004-05.
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I meant also in the format, bilingual on air staff and using that LATINO AND PROUD slogan.
 
BamaTX said:
Hard to say, but they'd likely be in a similar position since both companies follow research.

It's also possible we may be seeing a bit of reggaeton fatigue in the national mainstream stage. Of course Bad Bunny is this year's Superbowl act. But Carin Leon, Frontera, and Fuerza Regida seem to have broken into several "Spanish CHR" playlists across the southwest and aren't stopping any time soon.

Certainly something worth keeping an eye on.


Unfortunately they can't claim anything without actual ratings.

Just spit balling without any data here, but if I were to guess where they'd be in the 6+ ratings they would be in the mid to upper 0s (which is where a lot of translators would be). Hard to tell since they don't encode (unless we are to believe they are indeed KGBC-AM in the latest ratings).

Last I checked a few weekends ago, they were playing some old R&B specialty show. IMO, that music does more harm than good to the format. It targets old Chicanos who don't really have much spending power and are thinning out like the dodo bird. I would personally drop (unless it's brokered time, then by all means take that money @dm2024 )

For all intent and purposes, it's already back. The station is more urban today than Spanish AC. Karol G, Bad Bunny, and Rauw Alejandro are the natural continuation of what Daddy Yankee, Wisin y Yandel, and Don Omar were in 2004-05.
Click to expand...
KGBC AM is Power 99.5 FM, and KJOZ AM operates is La Mejor 104.5 FM.
In the most recent ratings book Power 99.5 FM delivered very strong performance across all key demos particularly notable given that the station has only recently transitioned to its new signal following the move from 105.3 FM With no Marketing.
Early indicators suggest the new signal is gaining traction quickly in the market. At the same time we observed softness impacting competitors such as KLOL Mega 101 and KAMA 104.9 Latino Mix which underscores the competitive shift currently underway.
Overall the data reflects growing audience adoption and momentum for Power 99.5 FM and validates the strategic move to the new signal.
 
Juan Melgar said:
FM delivered very strong performance across all key demos
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I suppose "strong" is a very relative term. I don't have access to the entire ratings, but I personally would not call 0.6 in 6+ as "strong".

But in this day and age for translators, who cares? The goal with any station has always been to make money. If you can do that with terrible ratings, then the ratings become obsolete.
Juan Melgar said:
At the same time we observed softness impacting competitors such as KLOL Mega 101 and KAMA 104.9 Latino Mix which underscores the competitive shift currently underway.
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I really wouldn't call them 99.5's competitors. The demographics, playlists, and clients of those two stations are different than the potpourri of whatever format we are calling 99.5.
 
Mrtejano said:
I meant also in the format, bilingual on air staff and using that LATINO AND PROUD slogan.
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Would being bilingual help? Probably not given the demographics of KLOL. The question may be better suited for KAMA.

It's an interesting concept. Entravision's Fuego branded stations have used bilingual imaging since it launched several years ago. The way I see it, it could easily become as much of a selling point as it could be a pain point. Locally, I just don't see Univision and Audacy doing it.
 
BamaTX said:
Would being bilingual help? Probably not given the demographics of KLOL. The question may be better suited for KAMA.

It's an interesting concept. Entravision's Fuego branded stations have used bilingual imaging since it launched several years ago. The way I see it, it could easily become as much of a selling point as it could be a pain point. Locally, I just don't see Univision and Audacy doing it.
Click to expand...
Going back to one of the first stations to use a bilingual approach, WQBA-FM in Miami, all suffered from poor ratings. The air talent at 'QBA switched back and forth, and it did not seem natural.
 


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