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17.0 for B101

Miguelito

Miguelito

...with the Audacy national Christmas library. Oy vey

radioinsight.com

Philadelphia

Nielsen Audio PPM Monthly Ratings Philadelphia (Market #9) Population: 4,774,100 Black: 971,900 – Hispanic: 499,800 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...
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And that includes the first week of January where presumably there was a dip.

Some other stations had decreases but that number makes me think it is only partially coming from listeners to other stations switching. Wondering if there is an audience that only listens to AM/FM once a year to hear Xmas music.
 
Let's remember WBEB was the only big market station I know where the Christmas music continued until New Year's Eve. That entire week after Christmas still had all Burl Ives and Frank Sinatra holiday songs. A few stations such as WLTW New York continued to play holiday hits through the weekend. But not during the following week.

Could those extra days in the all-Christmas format have given B-101 the extra numbers? It was by far the most successful Christmas station of the large markets released so far.
 
Larry said:
And that includes the first week of January where presumably there was a dip.

Some other stations had decreases but that number makes me think it is only partially coming from listeners to other stations switching. Wondering if there is an audience that only listens to AM/FM once a year to hear Xmas music.
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I think there is definitely an audience that listens to just Christmas Music on the radio. B has so much more surrounding the music that makes it interesting. Huge giveaways...the Christmas School competition....etc
 
Gregg. said:
Let's remember WBEB was the only big market station I know where the Christmas music continued until New Year's Eve. That entire week after Christmas still had all Burl Ives and Frank Sinatra holiday songs. A few stations such as WLTW New York continued to play holiday hits through the weekend. But not during the following week.

Could those extra days in the all-Christmas format have given B-101 the extra numbers? It was by far the most successful Christmas station of the large markets released so far.
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No. I'll bet there was a drop off after Christmas Day. These numbers are based on the days up to and including Christmas.
 
Miguelito said:
If only saying stuff made it true. The Holiday survey period was December 11 through January 7. The results comprise that entire period.
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That is true. The period does run through January 7th. I'm saying the Christmas numbers are massive up through Christmas Day. There is a drop off after Christmas Day. And I would think even a bigger drop off the week after January 1st. B has had 15s and 16s before when they haven't extended Christmas music more than a couple days after Christmas.
 
What is the consensus among posters here regarding whether B101 would have had more or fewer listeners during the week after Christmas last month? I'm thinking more folks were tuned in than would otherwise be listening. And I'm assuming more than "gut instinct" (in other words, research) led them to the same conclusion, or they would've flipped back at midnight on 12/26 or on Monday morning.

Seltzer said:
B has had 15s and 16s before when they haven't extended Christmas music more than a couple days after Christmas.
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Yes, and this time they did extend it more than a couple of days after Christmas, and they got a seventeen. The staff mathematician called out today due to the weather, but I believe 17 is greater than 16.
 
Miguelito said:
What is the consensus among posters here regarding whether B101 would have had more or fewer listeners during the week after Christmas last month? I'm thinking more folks were tuned in than would otherwise be listening. And I'm assuming more than "gut instinct" (in other words, research) led them to the same conclusion, or they would've flipped back at midnight on 12/26 or on Monday morning.


Yes, and this time they did extend it more than a couple of days after Christmas, and they got a seventeen. The staff mathematician called out today due to the weather, but I believe 17 is greater than 16.
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Have you seen the meters that measured this? Of course you haven't and neither have I. All I'm saying is when December 26th hit, there was a drop off of Christmas listening. That doesn't mean the decision was wrong to keep holiday tunes on through the 31st. I'm just saying there is no way you had as many people listening to Christmas Music on December 29-31 than there would have been from December 22nd to 24, And since the period ran through January 7th, there certainly wasn't any Christmas listening going on that last week. . If B was able to convert some Christmas listeners to regular listeners then great for them. That's one of the reasons why you do Christmas to begin with. But generally speaking country listeners and rock listeners.....sports listeners and urban listeners...go back to their regular stations after Christmas is over. Do some stay for the Christmas bonus? Sure. But the majority of listeners do not.
 
Seltzer said:
Have you seen the meters that measured this? Of course you haven't and neither have I. All I'm saying is when December 26th hit, there was a drop off of Christmas listening. That doesn't mean the decision was wrong to keep holiday tunes on through the 31st. I'm just saying there is no way you had as many people listening to Christmas Music on December 29-31 than there would have been from December 22nd to 24, And since the period ran through January 7th, there certainly wasn't any Christmas listening going on that last week. . If B was able to convert some Christmas listeners to regular listeners then great for them. That's one of the reasons why you do Christmas to begin with. But generally speaking country listeners and rock listeners.....sports listeners and urban listeners...go back to their regular stations after Christmas is over. Do some stay for the Christmas bonus? Sure. But the majority of listeners do not.
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Did you just type something about seeing portable people meters?! What would that prove?

Look, your argument just doesn't make a lotta sense. You seem to frequently posit things here as facts when they are really just your own thoughts or guesstimates. What really amuses me is how you refuse to let it go when anyone points it out.

Case in point: "I'm just saying there is no way you had as many people listening to Christmas Music on December 29-31 than there would have been from December 22 to 24." Did you see the meters?

Continuing: "And since the period ran through January 7th, there certainly wasn't any Christmas listening going on that last week." Utter nonsense. If anything can be certain, it would the opposite: That there was "Christmas listening" going on that last week. In 2026 (and for almost as long as I can remember), radio is a business led by research. No one at Audacy said, "Let's just play it for the whole week after Christmas, even though there may 'certainly' be no one listening, and just see what happens." They did it because actual evidence said it would retain listeners.

And finally: "Do some stay for the Christmas bonus? Sure." Here, you are quite simply typing out both sides of your keyboard. Just sentences earlier, you said there's "certainly" no Christmas listening going on, but you end with, "Sure" there are. You can't have it both ways.
 
Miguelito said:
Continuing: "And since the period ran through January 7th, there certainly wasn't any Christmas listening going on that last week." Utter nonsense. If anything can be certain, it would the opposite: That there was "Christmas listening" going on that last week. In 2026 (and for almost as long as I can remember), radio is a business led by research. No one at Audacy said, "Let's just play it for the whole week after Christmas, even though there may 'certainly' be no one listening, and just see what happens." They did it because actual evidence said it would retain listeners.

And finally: "Do some stay for the Christmas bonus? Sure." Here, you are quite simply typing out both sides of your keyboard. Just sentences earlier, you said there's "certainly" no Christmas listening going on, but you end with, "Sure" there are. You can't have it both ways.
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WHOOPSIE! I misread part of what you typed there (about no Christmas music listening between January 1 and January 7). I thought you were referring to the week between Christmas and New Years Day. There, of course, was no Christmas music playing on B101.1 after January 1. It's too late for me to edit it, so please disregard everything quoted above. That having been said, I stand by everything else I said.
 
Miguelito said:
Did you just type something about seeing portable people meters?! What would that prove?

Look, your argument just doesn't make a lotta sense. You seem to frequently posit things here as facts when they are really just your own thoughts or guesstimates. What really amuses me is how you refuse to let it go when anyone points it out.

Case in point: "I'm just saying there is no way you had as many people listening to Christmas Music on December 29-31 than there would have been from December 22 to 24." Did you see the meters?

Continuing: "And since the period ran through January 7th, there certainly wasn't any Christmas listening going on that last week." Utter nonsense. If anything can be certain, it would the opposite: That there was "Christmas listening" going on that last week. In 2026 (and for almost as long as I can remember), radio is a business led by research. No one at Audacy said, "Let's just play it for the whole week after Christmas, even though there may 'certainly' be no one listening, and just see what happens." They did it because actual evidence said it would retain listeners.

And finally: "Do some stay for the Christmas bonus? Sure." Here, you are quite simply typing out both sides of your keyboard. Just sentences earlier, you said there's "certainly" no Christmas listening going on, but you end with, "Sure" there are. You can't have it both ways.
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First, no one was listening to Christmas Music on the B the final week of the survey as I stated. B wasn't playing Christmas Music Jan 1 thru 7. But I stand by my statement. Not as many people were listening to Christmas Music December 29-31 as were December 22-24.
 
Assuming numbers dropped (at least slightly) the week after Christmas and a further drop in numbers in January, I can only imagine how high the overall rating was for the listening period leading into 12/25.
 
Larry said:
Assuming numbers dropped (at least slightly) the week after Christmas and a further drop in numbers in January, I can only imagine how high the overall rating was for the listening period leading into 12/25.
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I will bet the numbers leading up to Christmas were astronomical.
 


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