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WLNK Upgrading Signal
- Thread starter CLTRadio
- Start date
I always thought their signal was pretty good, but this would be an upgrade.
I wouldn’t be surprised if there was a CP to adjust 99.3. Are they still in mono?
They will probably use it as a translator for 1110 again
Yep, still mono which helps get me a pretty good signal in Laurens County, SC.
I would be surprised. It was short spaced in from the get go. Every owner since Uncle Jeff have done studies to see about moving it with no luck.
I could see that. With 100.9 covering Rock Hill, Lancaster and parts of Gaston County with the CP, there probably isn’t much need for 99.3. They could leave Mix on 100.9 and launch another format on 1110/99.3. Especially with Mix’s horrible performance. I could also see dropping Mix all together and maybe pairing 92.7 with 100.9 for WFNZ. There’s not as much overlap with this new CP.
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Where is the proof of this plan?
Audio has been updated .. Finally as of 2/20:
99.3 (WMXG) is playing in Stereo,
and their HD Radio is back on as well .. !!
.. Mix Charlotte 's audio quality is much better ..
and as such ...
107.9 's audio is no longer in Stereo ..
News/Talk WBT-FM is once again in Mono ..
107.9 in HD Radio is still available as well ..
(Mix on WBT HD-2 / The Fan on WBT HD-3).
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Look at the FCC File Number. This is an actual application. Let's see if it is granted.
This doesn't do much for coverage to the North. AFAIK Huntersville, Concord and Kannapolis are in the survey area.
You should know better than to doubt David on this. He doesn't deal in speculation.
About 8 or 10 years ago WCON adjusted their signal and began interfering more with WBT-99.3 in the Upstate. I used to get an HD lock at my former residence in Maudin and a decent signal.
I know but Wikipedia doesn't accept "a post by David Eduardo" as a source.
99.3 hasn’t been in HD that I recall since I moved back here in 2021, but I’ve had WCON-HD drop in on the 99.3 frequency multiple times, during tropo it wipes out WMXG (old WBT-FM) on 99.3. I did notice they have all of the HD data on 99.3 set to defaults so no call letters or song/artist right now.
I tested 99.3 WMXG some more today around Laurens and the effects of the ST carrier aren’t as bad as I thought, I can still get a mono signal on my Sangean HD radio and HD even tried to lock in multiple times.
I carried 107.9 solidly in HD from just outside of Columbia to the 385 split exit on 26 with zero dropouts. Impressive!
Was Mix 107.9 an effective revenue generator, or was it challenged due to lack of scale within the cluster in terms of delivering Caucasian female listeners? iHM and Beasley clearly can deliver that demo to advertisers in far greater quantity.
The fact Mix was downgraded to 100.9 & 99.3 is still shocking to me, especially since very little of its incumbent audience presumably had either signal already pre-programmed as a preset. Many of its listeners have likely listened faithfully on 107.9 MHz for two decades or longer!
WBT already had an incumbent audience using 99.3. Why not simply allow those listeners to stay put, add 100.9 to the simulcast to make FM listening more accessible to those in Charlotte & surrounding suburbs, and continue to use 1110 as well?
If Mix was a significant underperformer in the revenue realm, the decisions made were sensible. Otherwise, they arguably were not sensible. I do think expanding FM accessibility of WBT was a wise move, I'm just not certain downgrading Mix was wise.
The fact Mix was downgraded to 100.9 & 99.3 is still shocking to me, especially since very little of its incumbent audience presumably had either signal already pre-programmed as a preset. Many of its listeners have likely listened faithfully on 107.9 MHz for two decades or longer!
WBT already had an incumbent audience using 99.3. Why not simply allow those listeners to stay put, add 100.9 to the simulcast to make FM listening more accessible to those in Charlotte & surrounding suburbs, and continue to use 1110 as well?
If Mix was a significant underperformer in the revenue realm, the decisions made were sensible. Otherwise, they arguably were not sensible. I do think expanding FM accessibility of WBT was a wise move, I'm just not certain downgrading Mix was wise.
Yes, I thought they were billing enough in combination with WBT to be very profitable. Did things fall apart when Bob & Sheri left?
Just speculation but it seems WBT has a heavy commercial load, more than would be tolerated on a music station. However aren't most of the core WBT listeners 55+? Not rhat there's anything wrong with that!
Mix on 100.9/99.3 is never going to have likely half of the share, at most, that they got on 107.9. While 100.9 and 99.3 indeed hit demographic “sweet spots” for the format (East of Charlotte along the 485 corridor, SE Charlotte, Rock Hill/northern SC, etc), neither signal provides reliable coverage north or NE of I-485, in places like Concord, Kannapolis, and Huntersville.
In fact, the 100.9 CP ever so slightly reduces the coverage provided to the NE. Perhaps Radio One is content with just serving roughly half of the target audience? Maybe the expectations are low? As much as I hate to say it, unless the Mix simulcast starts performing close to what it did on 107.9 (not likely), I think it’ll become an automated jukebox in less than a year. You can’t pay a staff at market rate with such weak coverage. Then again, I may be wrong, and Radio One expects little of Mix.
I do wonder if at the time, putting WBT on 92.7/99.3 was considered and WFNZ on 100.9. Spoken word formats can be put in mono and get a coverage boost from it as evidenced in my area with 99.3. With the ST carrier back on, I have to retract my earlier comment about 99.3 and note it’s much more of a battle with WCON now that I’ve had more areas to test it in.
In fact, the 100.9 CP ever so slightly reduces the coverage provided to the NE. Perhaps Radio One is content with just serving roughly half of the target audience? Maybe the expectations are low? As much as I hate to say it, unless the Mix simulcast starts performing close to what it did on 107.9 (not likely), I think it’ll become an automated jukebox in less than a year. You can’t pay a staff at market rate with such weak coverage. Then again, I may be wrong, and Radio One expects little of Mix.
I do wonder if at the time, putting WBT on 92.7/99.3 was considered and WFNZ on 100.9. Spoken word formats can be put in mono and get a coverage boost from it as evidenced in my area with 99.3. With the ST carrier back on, I have to retract my earlier comment about 99.3 and note it’s much more of a battle with WCON now that I’ve had more areas to test it in.
I still say WHQC has a golden opportunity and they're crazy to continue trying to compete with Kiss.