Oregon Sonny & Cher stunting on K275CH (We 102.9)

[crainbebo]

Hip hop is gone, "I Got You Babe" replaces it. New format soon

KUFO Returns To Portland

4Fifteen years after Alpha Media dropped the KUFO Rock brand from 101.1 in Portland OR, its successor Connoisseur Media has

radioinsight.com

 

[pjc1961]

As of approximarely 10:53 PM PT on Monday evening 2/2/2026, the stunt music loop has changed to:
"B - Star Wars" - John Williams (main theme from the "Star Wars" soundrack - 1977)

102.9 KUFO

www.wehiphop.com

Message on web page reads:

SIGNAL ACQUISITION IN PROGRESS
Re-establishing connection to the 102.9 coordinate.
Do you copy Portland?

02 Days - 00 Hours - 34 Minutes - 00 Seconds (as of this writing) -

meaning that the countdown clock will run out at Midnight on early Thursday morning 2/5/2026.

Soon to expire Listen Live webpage link:

WE 102.9 | Alpha Media Player

Portland's Real Hip-Hop Station

www.connmediaplayer.com

For the moment, Listen Live also available through

iHeart: We 102.9 | iHeart

TuneIn: WE 102.9, KINK-HD2 102.9 FM, Portland, OR | Free Internet Radio | TuneIn

and Audacy: https://www.audacy.com/stations/wehiphop

Direct streaming address URL (copy and paste only for media players):

http://live.amperwave.net/direct/alphacorporate-kinkhd2aac-ibc4

 

[only1moore]

The updated Radio Insight article mentions a “UFO” sighting. The last time I checked there was a certain Rock station in Portland that somehow fits the description.

 

[crainbebo]

Hmm..."103 KUFO"? Or is that too close to K103 for comfort?

 

[pjc1961]

The 102.9 "Listen Live" links via iHeart + Audacy have been updated - they now reveal what the new format should be:

102.9 KUFO | iHeart

Portland's Real Rock

www.iheart.com

https://www.audacy.com/stations/1029kufo

 

[pjc1961]

Apparently an earlier start to the format has occurred -
as of 10:55 PM PT on Tuesday 2/3/2026, debut song on "Portland's Rock Authority" was "Intergalactic" - Beastie Boys
Remainder of the playlist as of this posting:

Recently Played - 102.9 KUFO

www.wehiphop.com

Wednesday 2/4/2026
Master Of Puppets - Metallica - 12:46am
One Last Breath - Creed - 12:42am
Time Of Your Life (Good Riddance) - Green Day - 12:39am
Rockstar - Nickelback - 12:35am
You Really Got Me - Van Halen - 12:32am
The Boys Of Summer - Ataris - 12:28am
Under The Bridge - Red Hot Chili Peppers - 12:23am
Teenage Dirtbag - Wheatus - 12:20am
Look Out For Me - Turnstile - 12:16am
No Excuses - Alice In Chains - 12:12am
(Commercial Break)
Freak On A Leash - Korn - 12:03am
Just Pretend - Bad Omens - 12:00am

Tuesday 2/3/2026
Wrong Way - Sublime - 11:58pm
No One Knows - Queens Of The Stone Age - 11:54pm
Cult Of Personality - Living Colour - 11:49pm
Paralyzer - Finger Eleven - 11:45pm
Sad But True - Metallica - 11:40pm
Faint - Linkin Park - 11:37pm
Hurt - Nine Inch Nails - 11:32pm
One More Time - Blink 182 - 11:28pm
Smells Like Teen Spirit - Nirvana - 11:24pm
Toxicity - System Of A Down - 11:20pm
Are You Gonna Go My Way - Lenny Kravitz - 11:16pm
Rock And Roll - Led Zeppelin - 11:13pm
I Will Not Bow - Breaking Benjamin - 11:09pm
(Commercial Break)
Longview - Green Day - 11:02pm
Get The Message - The Paradox - 10:59pm
Intergalactic - Beastie Boys - 10:55pm

 

[pjc1961]

1st post on the new website introducing the new station:

102.9 KUFO Is Back - 102.9 KUFO

Portland, let’s be honest – the radio dial has been pretty depressing lately. We’ve spent the last...

1029kufo.com

"Recently Played" updated web link:

Recently Played - 102.9 KUFO

Stream 95.9 The River at the top of our webpage! Listen to all your Rock N Roll...

1029kufo.com

Note: as of this posting, times listed are two hours ahead of Pacific Time (showing as Central Time).
Possibly due to the web page tab for the new website being titled "95.9 The River - Chicagoland's Classic Alternative",
Connoisseur Media's WERV-FM Aurora IL; maybe being used as a template?

 

[K.M. Richards]

Lance has a report up now on the launch:

KUFO Returns To Portland

4Fifteen years after Alpha Media dropped the KUFO Rock brand from 101.1 in Portland OR, its successor Connoisseur Media has

radioinsight.com

What I really liked was Townsquare's putting up a countdown clock and then jumping the gun on it. Nice way to throw off the competition, who weren't expecting it until tomorrow.

 

[lanceventa]

Lance has a report up now on the launch:

KUFO Returns To Portland

4Fifteen years after Alpha Media dropped the KUFO Rock brand from 101.1 in Portland OR, its successor Connoisseur Media has

radioinsight.com

What I really liked was Townsquare's putting up a countdown clock and then jumping the gun on it. Nice way to throw off the competition, who weren't expecting it until tomorrow.

Does it really throw off the competition? Nobody is counter programming to it. From my domain reports a few weeks ago, everyone in the market knew what was coming and its a niche that's not being touched by anybody else.

 

[K.M. Richards]

Does it really throw off the competition? Nobody is counter programming to it. From my domain reports a few weeks ago, everyone in the market knew what was coming and its a niche that's not being touched by anybody else.

I think that, competitor or not, stations in a market notice when a station is stunting, at least initially.

And you yourself have reported on past situations where domain names were registered to hint at formats and then the flip itself was to something else.

 

[lanceventa]

I think that, competitor or not, stations in a market notice when a station is stunting, at least initially.

And you yourself have reported on past situations where domain names were registered to hint at formats and then the flip itself was to something else.

I used that as an example since it was openly known in Portland that this was coming since then.

But I don't see how launching a day earlier changes anything? Until one of the TV stations did a story yesterday and interviewed me for it, no common listener knew KUFO was coming and even there it was prefaced that it wasn't a guarantee...

Portland radio station WE 102.9 loops "I Got You Babe" nonstop, hints at changes ahead

According to the online playlist at WE 102.9’s website, the station has been playing Sonny & Cher’s "I Got You Babe" on a loop.

katu.com

 

[K.M. Richards]

I used that as an example since it was openly known in Portland that this was coming since then.

But I don't see how launching a day earlier changes anything? Until one of the TV stations did a story yesterday and interviewed me for it, no common listener knew KUFO was coming and even there it was prefaced that it wasn't a guarantee...

Maybe it's a little of all that. We'll never know for sure.

 

[PRyanR]

I listened for a bit late Wednesday evening. I like the imaging, but with that 99 watt signal and hilly terrain to conquer, it probably won't make a big splash. I'm guessing it'll be jockless too, like most things these days.

 

[MarkW]

This is a presumably low budget station on a throwaway signal to make Connoisseur's cluster a little more appealing for male-focused ad buys.

It'll probably earn a 0.6 share or 0.7 share.

Audacy did well by giving its Sports brand a big FM signal in 2025. That paired with KGON and KNRK is tough for other radio groups to match in terms of delivering male ears to advertisers efficiently.

Don't get me wrong - I'm glad this option is available for those who don't like the all over the road playlist of 105.9. I'm amazed 105.9 performs as well as it does. I just don't think 102.9 KUFO will create anything more than a tiny ripple in the marketplace.

 

[kevtronics]

Do they spell out the letters KUFO, or pronounce it "koo-fo"?

 

[MarkW]

K-U-F-O. Former logos featured the underside of a flying saucer.

 

[KilowattKat]

Do they spell out the letters KUFO, or pronounce it "koo-fo"?

IIRC, it was UFO 101 on air back then. They later rebranded as 'Rock 101 FM'.

 

[PRyanR]

This is a presumably low budget station on a throwaway signal to make Connoisseur's cluster a little more appealing for male-focused ad buys.

It'll probably earn a 0.6 share or 0.7 share.

Audacy did well by giving its Sports brand a big FM signal in 2025. That paired with KGON and KNRK is tough for other radio groups to match in terms of delivering male ears to advertisers efficiently.

Don't get me wrong - I'm glad this option is available for those who don't like the all over the road playlist of 105.9. I'm amazed 105.9 performs as well as it does. I just don't think 102.9 KUFO will create anything more than a tiny ripple in the marketplace.

I'm not a huge fan of The Brew either. One minute it's Linkin Park, next minute it's Sister Christian. But I do preset it when I pass through the Rose City. KUFO will have a radio nerd audience though with it on KINK's HD2 channel......but we know that never scores ratings, which is too bad.

 

[ssndradio]

So… how’s it going with the “new” KUFO? I see their website hasn’t been updated since basically around launch and the concert calendar has dates still up from back in Feb.

When you have very few staff and those who are there have the bigger stations to handle, the side and passion projects tend to get ignored.

I’ll give it a listen next time I’m in town. I will say that when I’ve tuned into 102.9 in Portland it is quite a clean signal for 99 watts. Gets around town and up to Vancouver at least.

 

[semoochie]

So… how’s it going with the “new” KUFO? I see their website hasn’t been updated since basically around launch and the concert calendar has dates still up from back in Feb.

When you have very few staff and those who are there have the bigger stations to handle, the side and passion projects tend to get ignored.

I’ll give it a listen next time I’m in town. I will say that when I’ve tuned into 102.9 in Portland it is quite a clean signal for 99 watts. Gets around town and up to Vancouver at least.

Earlier today, I was talking to the help at a local home improvement store and I had my phone on KUFO. He said, "That's a good song". I told him that it was KUFO and they were back. He did a double take. We talked about it for a minute and I got the impression that I had made his day!