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Any direct competitors ever try directly copying the competitor as much as possible?

tall_guy1

tall_guy1

What I mean is through song choice (mimicking exact same choices), on air personality, ect. in an attempt to "split" the ratings evenly among them? Usually it seems like competitors try to be a little different from each other.
 
tall_guy1 said:
What I mean is through song choice (mimicking exact same choices), on air personality, ect. in an attempt to "split" the ratings evenly among them? Usually it seems like competitors try to be a little different from each other.
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A virtual clone of a previously unchallenged format leader wouldn't come close to halving the established station's listenership. What reason would there be for anyone to even try out the new station? And how would the copycat station promote itself if nothing about the station sets itself apart from the station that fans of the format in that market have been listening to for years?
 
tall_guy1 said:
What I mean is through song choice (mimicking exact same choices), on air personality, ect. in an attempt to "split" the ratings evenly among them? Usually it seems like competitors try to be a little different from each other.
Click to expand...
WXNY here in New York took a lot from its main competitor WSKQ for a while before the former began to shift from a primarily Dominican focused station to one focused on Colombians as well as Dominicans.
 
CTListener said:
A virtual clone of a previously unchallenged format leader wouldn't come close to halving the established station's listenership. What reason would there be for anyone to even try out the new station? And how would the copycat station promote itself if nothing about the station sets itself apart from the station that fans of the format in that market have been listening to for years?
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It could start out as its own thing, but then draw the competitor's identity if it doesn't work out. There's a lot of direct competitors in formats, but musically tryvto differentiate themselves. So it would basically amount to "if you can't beat them, join them."
 


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