Effective on 2/13, K-Love inc. has asked the commission to change the call letters of 102.1 from WLUM-FM to simply WLUM.
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WLUM-FM Milwaukee call sign
- Thread starter JJSPC
- Start date
They also got approval to switch to non-com status. Of course, the sale to K-Love was officially consummated within the past couple weeks.
Interestingly enough, WLUM hasn't identified on-air at the TOH as WLUM-FM since they turned in the license to their old AM station WLUM 1590 in 1988. Since then, they always identified simply as "WLUM Milwaukee".
On a side note, WLDB and WLVE swapped calls. WLVE is now on 93.3, while WLDB was shifted over to 105.3, effective yesterday. And no, there is no word about what they plan to do with the superfluous 105.3. Would be nice if they sold it to a non-religious broadcaster, but I won't hold my breath.
Interestingly enough, WLUM hasn't identified on-air at the TOH as WLUM-FM since they turned in the license to their old AM station WLUM 1590 in 1988. Since then, they always identified simply as "WLUM Milwaukee".
On a side note, WLDB and WLVE swapped calls. WLVE is now on 93.3, while WLDB was shifted over to 105.3, effective yesterday. And no, there is no word about what they plan to do with the superfluous 105.3. Would be nice if they sold it to a non-religious broadcaster, but I won't hold my breath.
Pretty sure 105.3 FM is a duplicate of WLUM, I can hear Air 1 on both 102.1 FM and 105.3 FM.
I would say the reason that WLUM stays on 102.1 is the face the calls mean W Love u Milwaukie at least to wikipedia.
K.M. Richards
Program Director, The Eighties Channel™
If it's on Wikipedia, odds are it's the figment of someone's imagination and not something EMF thought of.
I dunno, EMF may have given it some thought. They changed the WLUP Chicago calls to WCKL, as in 'Chicago's K-Love'. They created (wonder if this was intentional!) a bonus jab at classic rock listeners in the market that remember 105.9 WCKG, as well as the Loop!
K.M. Richards
Program Director, The Eighties Channel™
EMF is famous for changing call letters on stations they acquire. They may yet change these; I have no idea what their rhyme or reason is when they have done so.
The slogan referenced by @RadioRonnie285 by way of Wikipedia does not have a valid source attached to it (I checked), so in the absence of same it is a questionable statement.
So I consider that conjecture to be nothing more unless proven otherwise.
The slogan referenced by @RadioRonnie285 by way of Wikipedia does not have a valid source attached to it (I checked), so in the absence of same it is a questionable statement.
So I consider that conjecture to be nothing more unless proven otherwise.
K-Love also didn't change the call letters of WPLJ New York City, for some reason
Where People Love Jesus?
K.M. Richards
Program Director, The Eighties Channel™
Occasionally they drop in some localized "New York's K-Love" imaging on WPLJ, but nothing more than that to my knowledge (I only rarely tune by).
K.M. Richards
Program Director, The Eighties Channel™
Probably fired off by a remote command on a subcarrier to the satellite feed, with a similar localized liner playing on all the stations elsewhere. Like you, I have little to no knowledge of what they do.
K.M. Richards
Program Director, The Eighties Channel™
That needs to be documented somewhere so it can be used as a verification source for the Wikipedia entry. A post on a message board doesn't count with them.
D
Deleted member 108832
Guest
They go that extra mile in Dallas-Fort Worth to let you know that "DFW's 94.9 KLTY is positive and encouraging K-Love".
K.M. Richards
Program Director, The Eighties Channel™
That still sounds generic enough to be dropped into the national feed at the individual station's transmitter at the same time as similar liners are dropped in on the rest of the network stations. And IIRC, "positive and encouraging" is a phrase they use on the national feed a lot anyway.
I remain skeptical that there are any truly local slogans used by EMF on a specific station and no others.
They are very inconsistent about call letter changes. Here in Houston EMF flipped KTHT to KLVH when launching K-Love in the market in 2023. However they never changed the call of Air1 outlet KHJK when it was acquired in 2012; the call was left over from a previous “Jack” format, though it was AAA at the time of the sale.
Never changed the call of KFMK in Austin when it was acquired for K-Love some years back, though the Air1 outlet oddly is KVLR.
In the FM1021 send off show, Michelle referenced the "We Love You Milwaukee" slogan.
I tried adding her written statement to the Wikipedia page, but someone deleted it.
Also in their send off show, they played the full 9 minute version of Green Day's Jesus of Suburbia. I found that very fitting.
I tried adding her written statement to the Wikipedia page, but someone deleted it.
Also in their send off show, they played the full 9 minute version of Green Day's Jesus of Suburbia. I found that very fitting.
There was a TV ad that aired on Milwaukee stations when it launched in 1979. Not sure if it’s on YouTube and the only was on YT was the Hot 102 ad from 1988.