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KCSN Acquires Simulcast Partner KSBR (88.5 FM)

david

david

I hope this helps secure The SoCal Sound's viability moving forward:
radioinsight.com

KCSN Acquires Simulcast Partner KSBR

The partnership agreement between California State University Northridge AAA "The SoCal Sound" KCSN Northridge/Los Angeles and South Orange County Community
radioinsight.com radioinsight.com
 
david said:
I hope this helps secure The SoCal Sound's viability moving forward:
radioinsight.com

KCSN Acquires Simulcast Partner KSBR

The partnership agreement between California State University Northridge AAA "The SoCal Sound" KCSN Northridge/Los Angeles and South Orange County Community
radioinsight.com radioinsight.com
Click to expand...
I was told the Administration's cuts to public radio would KILL it and people would be STARVED for information and quality programming.

Guess not.
 
KilowattKat said:
KSBR and the two translators are being donated to KCSN. In fact KSBR will be paying KCSN to cover the closing costs.
Click to expand...
That is all true. And my point still stands.

I said at the time that quality public radio stations will ultimately survive and thrive. KCSN is doing just that. KSBR's management gave up a long time ago, that is why the simulcast existed in the first place.
 
ChannelFlipper said:
I was told the Administration's cuts to public radio would KILL it and people would be STARVED for information and quality programming.
Click to expand...

It depends on the station and the market. None of the public stations in LA are in danger of being "killed," although they've had to adjust their budgets. People have lost their jobs, and some stations have had to cut programming. Certainly the cuts have motivated those who listen to public radio to contribute more. That helps. The cuts have mainly hurt stations in rural areas and red states. Not so much California.

This situation has nothing to do with the loss of CPB funds. It's more about the decision by Saddleback that owning radio stations no longer fits with their educational mission. That's not an unusual decision, and has nothing to do with federal funding.
 
ChannelFlipper said:
That is all true. And my point still stands.

I said at the time that quality public radio stations will ultimately survive and thrive. KCSN is doing just that. KSBR's management gave up a long time ago, that is why the simulcast existed in the first place.
Click to expand...

Youd be surprised how many have been in or could be in danger despite their best efforts and exemplerary examples of good local radio
 
Strange not to see 88.5 The SoCalSound on the newly released (2/23/2026) PPM Ratings for Los Angeles: Los Angeles
▶ Other public media non-comms are listed on there. Thoughts? Is this a technical issue within Nielsen Audio's reporting?
 
As with any Nielsen reports, if a station does not subscribe it is not included in the public 6+ reports.

Perhaps KCSN/KSBR dropped their subscription.
 
K.M. Richards said:
As with any Nielsen reports, if a station does not subscribe it is not included in the public 6+ reports.
Click to expand...
Unless it has a rating of 0.1 or above. Then, even if not subscribed, Nielsen publishes the data as it is critical to the main function of ratings, the sale of advertising and the comparison of different stations and formats.
 
davideduardo said:
Unless it has a rating of 0.1 or above. Then, even if not subscribed, Nielsen publishes the data as it is critical to the main function of ratings, the sale of advertising and the comparison of different stations and formats.
Click to expand...

David, I was referring to the publicly released numbers, which do not include non-subscribing stations (there is even a disclaimer that both Lance and Inside Radio include about that restriction).

I do not remember any kind of exception for NCE stations ...
 
K.M. Richards said:
I do not remember any kind of exception for NCE stations ...
Click to expand...

In 2020, Nielsen announced it's "subscriber first" policy. NCE stations were exempted:

www.insideradio.com

Nielsen Makes Policy Change To Help Small Minority-Owned Broadcasters.

Nielsen has updated its broadcaster reporting policy to provide more equity and inclusion for minority-owned broadcasters. Starting in January 2021, the reported estimates for non-subscribing minority-owned stations and non-profit stations
www.insideradio.com www.insideradio.com

Non-profits will also be listed, providing they are publicly owned or hold a 501C3 tax status. The summary level dataset is the one used by software providers for the buying community.
Click to expand...

It's possible that KCSN doesn't qualify. However, I see KKJZ, also owned by Cal State, listed. So either their numbers are too low, or they've elected not to be listed for some reason.
 
davideduardo said:
Unless it has a rating of 0.1 or above. Then, even if not subscribed, Nielsen publishes the data as it is critical to the main function of ratings, the sale of advertising and the comparison of different stations and formats.
Click to expand...
KCSN/KSBR routinely appears on the monthly PPM reports oscillating between 0.6 and 0.9; thus falling to a 0.0 seems quite unusual given the long-established performance trend for this station.
 
david said:
KCSN/KSBR routinely appears on the monthly PPM reports oscillating between 0.6 and 0.9; thus falling to a 0.0 seems quite unusual given the long-established performance trend for this station.
Click to expand...
That is a 0.6 share, not rating. A 0.6 share means a rating of about 0.03.
 


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