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Northern California KSCO KOMY Owner Selling For $8.9 mil

Let's clarify the thread title. He's asking for $8.9 million. Not selling for...

These stations have been on the market for years. While every other AM seller is dropping the asking price, Zwerling raises his...

In 2022 he wanted $6 million for the property and $1.5 million for the stations.

tpgonlinedaily.com

KSCO Radio for Sale

Story and Photos By Jondi Gumz Michael Zwerling has been in love with KSCO since he was a high school kid broadcasting Santa Cruz High On The Air in the mid196
tpgonlinedaily.com tpgonlinedaily.com
 
$1.5 million for two weak AMs and a few partial market coverage FM translators in a small market is off by a decimal place. Even $150,000 for them might be too generous.
 
boiseengineer said:
www.insideradio.com

Radio Owner Puts California Coastline Stations And ‘Unique’ Property On Market.

Michael Zwerling, owner of Santa Cruz, CA’s KSCO and KOMY, is selling both stations along with their coastline property for $8.9 million. The buyer gets not only the stations but
www.insideradio.com www.insideradio.com
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To add insult to this, he now thinks the two AM's and translators are worth 3 million based on persons covered. Doesn't he know that Bonneville is selling 3 grandfathered "super power" class B FMs in San Francisco plus a class B in San Jose for only 10 million?
 
It's all land value and he didn't get a taker at $1.5 million.

I'm guessing that there are zoning or environmental issues (the property backs up onto Corcoran Lagoon) that limit a future owner's options for redevelopment.
 
michael hagerty said:
It's all land value and he didn't get a taker at $1.5 million.

I'm guessing that there are zoning or environmental issues (the property backs up onto Corcoran Lagoon) that limit a future owner's options for redevelopment.
Click to expand...
There's a large apartment complex next door. There must be residential zoning allowed.
 
michael hagerty said:
I'm guessing that there are zoning or environmental issues (the property backs up onto Corcoran Lagoon) that limit a future owner's options for redevelopment.
Click to expand...

IIRC, the property is close enough to the Pacific that the California Coastal Commission might have some jurisdiction. (They probably would deny @boiseengineer's proposal in post #4, too.)
 
Something to keep in mind..

Michael Zwerling is wealthy compared to other local independent radio station owners who are fighting to stay alive. Zwerling is best known as the owner of Critical Health News, his bread and butter. Through a partnership with George Noory and C2C, Critical Health News has their doctors on once a week for two hours on Noory's show, basically promoting their line of health and longevity supplements, and anyone who's listened to the show knows they are the biggest advertiser.

The point being, is that he can sit back for the right offer to come along. He's already rich, so why not?
 
KilowattKat said:
There's a large apartment complex next door. There must be residential zoning allowed.
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There is a public library next door. The large apartment complex is across the street and doesn't touch the lagoon. KSCO and the library are the only properties that do. The homes on the southwest shore of the lagoon have a wooded buffer between their backyards and the water.
 
K.M. Richards said:
IIRC, the property is close enough to the Pacific that the California Coastal Commission might have some jurisdiction. (They probably would deny @boiseengineer's proposal in post #4, too.)
Click to expand...

Corcoran Lagoon separates the property from Corcoran Beach and the Pacific.


Screenshot 2026-03-04 at 4.45.00 PM.jpeg


The lagoon itself is a fish and wildlife habitat: https://scceh.com/Portals/6/Env_Health/water_resources/Fishery Info/Corcoran Lagoon 2016.pdf

That's almost certainly an inhibiting factor in redevelopment.
 
michael hagerty said:
Corcoran Lagoon separates the property from Corcoran Beach and the Pacific.


View attachment 11561


The lagoon itself is a fish and wildlife habitat: https://scceh.com/Portals/6/Env_Health/water_resources/Fishery Info/Corcoran Lagoon 2016.pdf

That's almost certainly an inhibiting factor in redevelopment.
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I have to wonder how the residents living near the lagoon think about those towers. My feeling is that's its an eyesore. Not to mention any weird electronic interference that occurs. I once lived a mile from the old transmitter site of 50 KW 1580 AM in Tempe, when landline telephones were still the norm before cellular. Every time I picked up the phone to make a call, I could clearly hear Country KNIX on the receiver.
 


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