Buffalo Cumulus Bankruptcy V2

[Mediafrog+]

OTOH, Buddy has different circumstances with WECK and for him, avoidance of the frequencies also likely declutters the station sound. Whatever works, right?

WECK does occasionally list all their frequencies in a quick sweeper, FMs first and then AM last.

 

[K.M. Richards]

You are correct. The only thing I would say is I do not program for people who fill out diaries. In that case, I would say you’re correct. In a diary, it matters. However, Nielsen sort of “prods” diary holders to say a radio station number and calls. If they said to put any “audio” listening you are doing, including satellite and apps, I bet it would look a little different.

How long ago was this? From the 2023 Nielsen diary instructions (note bullet point #5):

 

[Buddy Shula]

WECK does occasionally list all their frequencies in a quick sweeper, FMs first and then AM last.

Our focus is on the brand , not the frequencies. The frequencies are a subset of announcing all the platforms we are on

 

[Buddy Shula]

How long ago was this? From the 2023 Nielsen diary instructions (note bullet point #5):
View attachment 11641

Look at the top line. It says STATION. That is a little bit of prodding toward the radio product. The explanation on the side is just a reference point. The whole diary stinks of radio

 

[K.M. Richards]

Look at the top line. It says STATION. That is a little bit of prodding toward the radio product. The explanation on the side is just a reference point. The whole diary stinks of radio

I respectfully disagree, Buddy. Sorry.

 

[Buddy Shula]

I respectfully disagree, Buddy. Sorry.

I love when people can respectfully disagree, K.M. Ya know I still love ya, and I respect the passion you have for radio, especially 80’s radio. As a teen in the 80’s, it’s a format that just resonates

 

[SirRoxalot]

How many of the streamers and satellite "stations" bill themselves as "radio?"

 

[TheBigA]

How many of the streamers and satellite "stations" bill themselves as "radio?"

They all do. Any music service that's curated gets called radio, whether it's from iHeart, Sirius. or Apple.

Stream Live Radio Stations on Apple Music

Listen to your favorite radio stations on the web.

music.apple.com

There is no copyright on radio.

 

[SirRoxalot]

The paper diary is coming to an end. Nielsen is going to their mSurvey using an online or mobile app this Spring. It's been tested in limited markets for over a year and will be rolling out this year. It will be interesting to see the results. You can sign up for a demo on April 1st, which seems like an apt date.

RAB to Demo Nielsen Audio’s mSurvey in Webinar - Radio Ink

The introduction of the mSurvey is a dramatic change in radio measurement, reflecting how audiences engage and interact with media in a mobile context. The mSurvey platform is designed to improve audience participation and the quality and granularity of the data captured, particularly among...

radioink.com