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CBS News Radio Closed

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Did a little more digging, and the chronology looks like this: from opening in 1929 until 1939, 485 Madison was a studio center for most of CBS Radio, including being home to the network newsroom.

In 1939, the need for more studio space led CBS to buy the nearby 49 E. 52nd building, which became its primary radio studio facility, though the network newsroom stayed around the corner at 485.

The last hourly newscast before the move to West 57th came from 49 E. 52nd in 1964, followed an hour later by the first hourly from the Broadcast Center. There's a "Farewell to Studio 9" broadcast floating around our there that was the 1964 finale from East 52nd. (That building then became a Columbia Records studio for a few decades and also originated CBS Radio Mystery Theater.)

It's well documented that in the early years, most of the Murrow team at CBS Radio looked at TV as a gimmicky newcomer, which may help explain why it was operating from Grand Central and Graybar instead of network HQ.

Local radio in NYC was even more of an afterthought, handled mostly by network announcers into the 1950s before WCBS belatedly began to get more of its own dedicated staff and programming in the decade or so leading up to the launch of Newsradio from its own completely separate facility at Black Rock.

Even in the post-Black Rock years when 880 moved into the Broadcast Center, it was totally isolated from the network on an upper floor of the office tower there. The network staff key cards didn't open the doors to the 880 floor, much to the chagrin of at least one of my tour guides there over the years.
 
I listened to a TOH CBS newscast on WJEJ half hour ago, and the O' Reilly Auto Parts sponsorship of the newscast, which had been in place for years, is now gone.
O'Reilly ads have puzzled me for decades now; many of the local stations have them in high rotation, and have for 20-25 years...yet the nearest of their stores is hours away. That certainly didn't bother the stations that were moving time (even if it had to have been for very little $)
 
I listened to a TOH CBS newscast on WJEJ half hour ago, and the O' Reilly Auto Parts sponsorship of the newscast, which had been in place for years, is now gone.
As I mentioned up thread, I haven't heard an actual sponsorship of the newscats since the first of the year at least, if not since Audacy took over the distribution.
 
As for radio, there were definitely studios at 485 Madison, and I am nearly certain that's where the network radio news operation started in the thirties and lived until the move to the Broadcast Center in '64.
There were, we felt, still vestiges of that at 485 when HBC and its sucessor, UVN, moved into that building. Despite what I am told was a significant remodel, there was a remainder of wiring in passages and ducts as well as evidence of come communications gear on the roof. We felt it all traced back to CBS.
 
O'Reilly ads have puzzled me for decades now; many of the local stations have them in high rotation, and have for 20-25 years...yet the nearest of their stores is hours away.
O'Reilly Auto Parts is a major national advertiser. They operate stores in every state except Delaware and New Jersey. It is cheaper for them to advertise nationally than it is to buy every market except Philly, Wilmington and Trenton.

There are a bunch of radio syndicators which offer programs and services on a trade basis, so the "high rotation" is probably caused by O'Reilly buying ads that air with CBS News Radio, and a show prep service, and a syndicated countdown show, or whatever the combination of things might be.

I felt the same way about Macy's, who advertised a lot with one of the radio networks (NBC Radio News?) in the 90s. I never saw a Macy's until they merged with a local department store in the 2000s.
 
There were, we felt, still vestiges of that at 485 when HBC and its sucessor, UVN, moved into that building. Despite what I am told was a significant remodel, there was a remainder of wiring in passages and ducts as well as evidence of come communications gear on the roof. We felt it all traced back to CBS.
It's possible - but there was also another radio tenant in the building between CBS and HBC, when Bonneville was there with WRFM and WNYW Worldwide. I recall Richard Ross (may he rest in peace) telling me the WADO studios at 485 were in what had been Bonneville space, while the CBS studios had been a few floors up.
 
It's possible - but there was also another radio tenant in the building between CBS and HBC, when Bonneville was there with WRFM and WNYW Worldwide. I recall Richard Ross (may he rest in peace) telling me the WADO studios at 485 were in what had been Bonneville space, while the CBS studios had been a few floors up.
I know that Richard thought some stuff came from Bonneville, but that did not explain the stuff going up to the roof and "up top" that seemed more dated.
 
O'Reilly ads have puzzled me for decades now; many of the local stations have them in high rotation, and have for 20-25 years...yet the nearest of their stores is hours away. That certainly didn't bother the stations that were moving time (even if it had to have been for very little $)
Whataburger was sponsoring Bball games on the syndicated Big 12 Network, over a decade before they opened locations in KS and MO, and no locations in NE or Iowa yet
 
O'Reilly ads have puzzled me for decades now; many of the local stations have them in high rotation, and have for 20-25 years...yet the nearest of their stores is hours away. That certainly didn't bother the stations that were moving time (even if it had to have been for very little $)
We have an O'Reilly's on every other block in my region.
 
O'Reilly Auto Parts is a major national advertiser. They operate stores in every state except Delaware and New Jersey. It is cheaper for them to advertise nationally than it is to buy every market except Philly, Wilmington and Trenton.

There are a bunch of radio syndicators which offer programs and services on a trade basis, so the "high rotation" is probably caused by O'Reilly buying ads that air with CBS News Radio, and a show prep service, and a syndicated countdown show, or whatever the combination of things might be.
I don't know when I last heard one of their ads, but the station where I heard them has changed format and I don't listen. But they have several stores in my area. In fact, one of their ads was on the radio as I was passing by one of their locations.
I never saw a Macy's until they merged with a local department store in the 2000s.
Me either.

I missed Thalhimer's.
 
In the hands of people who actually understand and care about the medium, the radio news operation should have and could have been thought of as a promotional and marketing tool for the whole of CBS News rather than just a standalone expense. But that requires a depth of vision that the Bari Weiss team lacks.
That's similar to an argument I've often made for talk stations not surrendering their entire weekends to infomercials.

If the audience stays with you on the weekends they're much more likely to be with you during the prime-ad-rate Monday morning drive.

I realize it's hard to crunch those numbers.

But I digress.
 
If the audience stays with you on the weekends they're much more likely to be with you during the prime-ad-rate Monday morning drive.

The problem though is who pays? If these radio stations made more money during the week, they wouldn't need to run infomercials on the weekends to help meet payroll. In some cases, the "prime ad rate" is actually for those infomercials. That's why they run them.

The fact is that music stations DON'T run infomercials on weekends. The difference is that music stations make most of their revenue during the week.

The real solution is if you want talk on the weekends, listen to your local public station. You'll hear entertaining talk without a lot of negativity, and no infomercials.

The problem for CBS News Radio is that revenues for their TOH newscasts were too low to cover the expenses. They needed another revenue stream to cover the expense of their hourly news. Maybe CBS News Radio should have added infomercials to its programming.
 
The real solution is if you want talk on the weekends, listen to your local public station. You'll hear entertaining talk without a lot of negativity, and no infomercials.
My solution is to stream TV audio on the weekends. NewsNation, NewsMax, OAN. They're live, not too repetitive, and not full of needless stuff like traffic reports like what's left of all-news radio.

Radio on the weekends is dead in my book.
 
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Here is an interesting business card. I’m not sure who Salem is aiming for with this one. But this can’t be Audacy stations affected by this. Not sure which of the largest non-Audacy stations are flipping from CBS News Radio to Salem given that in large markets Audacy and Salem are competitors.
 
Can't fault a guy for trying, I suppose. SRN and CBS are hardly analogs here, but they might pick up a few affiliates in more conservative markets...maybe?
 
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