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February 2026 6+ Numbers

A

atthestars

-- The wall of rock ties for #1 over all.
-- WIP takes a kick after the Eagles are eliminated.
-- K-Love cracks a 5 share. Probably a record for the frequency?
-- I know even *I* have talked about how WPEN serves a sales purpose in the Beasley Cluster... but this is reaching Mix 95.7 level lows.
 
We can't just skip past B101's 6.5. Outside of Christmastime, that's a damn good number for them in the post-Jerry era.

What exactly is going on with K-Love? šŸ¤” Their ratings trajectory, as the kids might say, "literally feels sus." And I am not prone to conspiracy theories. In the past decade, the extremely few times I've been subjected to Christian AC happened when I was a passenger in an Uber. During this period of ratings success, that is still exactly the case. Outside of a few Ubers, I have not heard it in any stores, I haven't seen any advertising, and I've heard exactly zero people (friends, acquaintances, strangers, anyone) even mention that the station exists!

Nice lil bounce for BEN-FM. Listed right above WOGL, just like the last book.

I don't follow "Conservative Talk" at all. WPHT has been seeing something of a mini-resurgence (considering that it's an AM outside of the top 15). They have two-and-a-half Juliuses in this book. How? The GOP doesn't seem to be doing particularly well right now. Is it because of the war? Is there a zombie apocalypse? (Can zombies even get PPM's?)

radioinsight.com

Philadelphia

Nielsen Audio PPM Monthly Ratings Philadelphia (Market #9) Population: 4,774,100 Black: 971,900 ā€“ Hispanic: 499,800 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright Ā© 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...
radioinsight.com radioinsight.com
 
Miguelito said:
We can't just skip past B101's 6.5. Outside of Christmastime, that's a damn good number for them in the post-Jerry era.
Click to expand...
I found it especially interesting B101 is up from January.

Miguelito said:
WPHT has been seeing something of a mini-resurgence (considering that it's an AM outside of the top 15).
Click to expand...
Donā€™t forget their streaming numbers are now combined with their over the air numbers. Their former streaming only numbers are near the bottom of the list, you need to add that to their older broadcast ratings to compare apples to apples.
 
Maybe a fractured audience for the secular stuff and a more concentrated audience for CCM? Split up the demo who might want rock (any flavor), classic/adult hits, sports, country, et al, and they get a more diluted slice of the pie than being the ā€œoneā€ outlet for what K-Love puts out. Combined, sure the ā€œheathenā€ šŸ˜‰ stuff draws more, but the devil is in the details.
 
As to B101, I wonder how much the morning show is up (and giving other dayparts some added lift) due to Kathy Romano joining. Sheā€™s been there for a few months now, so word has to have spread. The music has been consistent for quite some time. Not that it wouldnā€™t be for an AC.

Or, the B jump could be the infamous ratings ā€œwobbleā€ :)
 
Kathy Romano is definitely well known to male listeners, since she's locally famous for being with male-targeting Preston & Steve on male-targeting stations for a couple of decades. She's good at radio, and she was a perfectly good hire for B101. But I have no expectation that a great number of the station's target audience (hint: not males) will flock to 101.1 FM because she's on there. I'd be very interested to see how the morning show numbers compare to February 2025.
 
Miguelito said:
Kathy Romano is definitely well known to male listeners, since she's locally famous for being with male-targeting Preston & Steve on male-targeting stations for a couple of decades. She's good at radio, and she was a perfectly good hire for B101. But I have no expectation that a great number of the station's target audience (hint: not males) will flock to 101.1 FM because she's on there. I'd be very interested to see how the morning show numbers compare to February 2025.
Click to expand...
I agree completely. I am curious how the more female-dominated audience responds. Sheā€™s great in mornings. Itā€™s a different vibe from Jenn & Bill, so I am intrigued how that vibe shift has also played a role.

I never fully understood having a member of the morning show track 10-12, aside from financials. It keeps it local, but the vibe compared to the live morning show sounds less natural and more scripted.
 
100% agree about the weirdness of having half of the morning show track the next couple of hours. I mean, most people might not notice, but some who listen all day (at work, perhaps, as station management hopes for) might find it odd-sounding.

My gut feeling is that management decided to bring in a market pro who can do a compelling morning show and build from there. When Jenn & Bill were on together, the show sounded (why do I feel like I'm about to get attacked?) very pandering, almost farcical. At times, it bordered on uncomfortable. I'm having trouble describing what it felt like to my ears. Like...adults acting like teenagers? I mean, I guess it was working for them, but (to me) it was...I'll just say "weird."

What they're doing now just feels more realistic and more widely relatable. But then again, I hardly ever hear terrestrial radio anymore , so WTF do I know?
 
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Miguelito said:
I don't follow "Conservative Talk" at all. WPHT has been seeing something of a mini-resurgence (considering that it's an AM outside of the top 15). They have two-and-a-half Juliuses in this book. How? The GOP doesn't seem to be doing particularly well right now. Is it because of the war?
Click to expand...
This book contains only 4 days of data after the the US started its bombing campaign, so probably not.

Also, WPHT's cume is still very low, so the effect is almost entirely improved TSL and single-line reporting, as Larry pointed out.

Miguelito said:
100% agree about the weirdness of having half of the morning show track the next couple of hours. I mean, most people might not notice, but some who listen all day (at work, perhaps, as station management hopes for) might find it odd-sounding.
Click to expand...
Maybe it sounds odd if you have it embedded in your mind that the morning show and mid-day show should be two separate things. I don't see that listeners perceive it that way, just that there is a shift change.
Now the two stars of the morning show have their shift change at different times, just like many people in the real world do.
 
Speaking of WIP:

barrettmedia.com

Audacy Layoffs Continue, New Regional Leadership Structure Announced

The layoffs come after the company has announced moves in its upper management ranks.
barrettmedia.com barrettmedia.com

In Philadelphia, Sportsradio 94 WIP Eagles reporter Devan Kaney is out. Kaney has been with the station since 2022, regularly co-hosting WIPā€™s morning show alongside Joe DeCamara and Jon Ritchie. She also took over as the stationā€™s sideline reporter on the Eaglesā€™ radio broadcast late in the 2024 season, following Howard Eskinā€™s abrupt exit.
Click to expand...
 


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