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Central Coast Monterey County Cluster For Sale

R

RF101

I saw this posting at a brokers website....

"We’ve got two FMs, one AM, and three translators on the central coast. Delivering long‑established local service in one of California’s most stable agricultural corridors. The cluster extends coverage throughout a fast‑growing portion of Monterey County and the Salinas market. Together, the stations provide a reliable regional footprint across a string of hardworking, advertising‑friendly communities with strong ties to local radio. The Asking Price is $190,000 and that’s a really good deal! Combined Pop count estimated near 370,000 so you’re looking at a price per pop of only $.51 for three full-powers and three translators."

From the description., this sounds like the Dimes Media cluster in King City : KRKC AM+FM, KSGG, 3 local translators.

If true, this sounds like a good opportunity to do Spanish programming. Dimes has offices/studios on San Antonio in King City.

What say you readers?
 
RF101 said:
I saw this posting at a brokers website....

"We’ve got two FMs, one AM, and three translators on the central coast. Delivering long‑established local service in one of California’s most stable agricultural corridors. The cluster extends coverage throughout a fast‑growing portion of Monterey County and the Salinas market. Together, the stations provide a reliable regional footprint across a string of hardworking, advertising‑friendly communities with strong ties to local radio. The Asking Price is $190,000 and that’s a really good deal! Combined Pop count estimated near 370,000 so you’re looking at a price per pop of only $.51 for three full-powers and three translators."

From the description., this sounds like the Dimes Media cluster in King City : KRKC AM+FM, KSGG, 3 local translators.

If true, this sounds like a good opportunity to do Spanish programming. Dimes has offices/studios on San Antonio in King City.

What say you readers?
Click to expand...

Interesting. If it is Dimes, I wonder if the sell-off is occurring so that it can raise the funds needed to purchase KERW-FM (currently owned by Santa Monica Community College) in the San Luis Obispo market (and that assumes the FCC will grant the company's wish to exceed the number of stations it can own in that market).

As to your format suggestion, well...it looks like pretty much everything else currently receivable in the King City area is already using that language so I'm wondering if the two English King City licenses were to follow suit, if that might be commercial suicide for them in the area.
 
ted chittenden said:
If it is Dimes, I wonder if the sell-off is occurring so that it can raise the funds needed to purchase KERW-FM (currently owned by Santa Monica Community College) in the San Luis Obispo market (and that assumes the FCC will grant the company's wish to exceed the number of stations it can own in that market).
Click to expand...

The FCC approved that last Wednesday, Ted.
 
While none of the Dimes Media's King City cluster stations stream on the Internet, I did find KSGG does make it reception-wise on to the Inovonics Broadcast's demo receivers near Santa Cruz. This suggests that the Sofia 568 remote receiver is one very sensitive box. Congrats!
 
Dang! I was listening to KSGG 104.7 and they played La Union's "El hombre lobo de Paris". La Union was a Spanish New Wave band. It's the first time I have heard that song on any US station. It's the "counter" to Warren Zevon's 1978 "Werewolves of London." So, KSGG might be worth a good listen... It does not stream but noted here:
RF101 said:
I did find KSGG does make it reception-wise on to the Inovonics Broadcast's demo receivers near Santa Cruz.
Click to expand...

From Felton, California that's a 54-mile path for a Class A station.
 


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