Of course a major change that saved radio in the 1950s was the advent of the transistor, which allowed radio receivers to be compact and completely portable, as well as much more practical in cars. TV and video didn’t achieve that same capability until smartphones became available more than half a century later.
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1110 New Format
- Thread starter amos1001
- Start date
The old time radio is there to provide radio-appropriate and inexpensive programming for the immediate. A bridge, possibly, to something new and better. Creating new programs will eventually be necessary, but will take planning and MONEY. Also, I am not suggesting a 24/7 format of this programming. Radio One either didn't have a plan for 1110, or whatever they did have REALLY fell apart at showtime. 107.9 should be simulcast on 1110, except afternoons could be devoted to something new like this Entertainment Radio. It might therefore be inexpensive to try and wouldn't necessarily compete with the money-generating programming at 107.9 WBT. I'll also suggest that a market that apparently has 1 in 4 stations religiously oriented may have an affinity for the 'traditional.' Experienced radio people know their demographics and what might not work in San Francisco might have a real shot in Charlotte.
In any event, somethings new need to be tried. If and when an FM signal comes up for needing a new start, experienced radio people ought to start venturing away from the tried-and-true 27/7 music approach. Younger demographics have already moved on. Radio needs to experiment with ways to keep them around after the Morning Shows wind up.
I asked my sister for the name of the podcast story series she listens to: "Tavin Dillard" voiced by a guy named Joel Berry. I have never heard of him; I suspect most people here have not either. He has been doing his thing on short video since 2006 and in a longer 30 minute audio since 2019. It seems to me he could be approached about adapting his show for a midday slot on 1110, and with a Maine to Miami blowtorch, a repeat at 11pm. His podcast and whatever platform he is on gets exposure in addition to a cut of the advertising on radio that can be generated. 1110 and radio in general has something new.
The only radio station I know of that runs a podcast in afternoons is KCJJ, which is in a diary market (Cedar Rapids/Iowa City) and runs Mike O'Meara's podcast. They do that because their audience is familiar with him, since the station was a Don & Mike Show affiliate when that show was syndicated. The only other time I've heard podcasts on radio is on PRX Remix, and that only has podcast portions as part of the overall show on noncommercial public radio stations.
There was Podcast Radio, but that shut down recently. KYCY (KYOU Radio) in San Francisco tried an all podcast format, but it didn't last.
I'm sure that's very true. The trick is to give them a reason to care by providing something they can't find anywhere else. Not necessarily music.
What's the "one thing they can't find anywhere else" that hasn't already been done and would still make money. I don't see anything that's going to get people rushing to order AM radios from Amazon.
Some portable radios no longer even have an AM band.
this is starting to rival the Lamptimer 1440 thread
What were we talking about? I'm not sure I remember.
Something, something, radio stuff.
Do you think any significant number of people listen to noisy, inconsistent, fading signals via skywave any more?
WBT could have a signal all the way to the Falkland Islands and it would not get any more listeners. And, even if it did, no advertiser buys AM radio time at 11 PM anyway.
Aren't the overnight shows time buys?
Except the WBT night signal in South Florida comes in like a local without fading (you might remember). I've heard WBT in Washington, DC and from the top of the Empire State Building on my Sony AM Stereo Walkman. Larry King personally wanted his show moved from WSOC-AM to 1110 WBT. There must have been a reason.
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That is very true. I got a Christmas present a while back (maybe back in '24), what I call, an Old-Meets-New Boombox and it doesn't have AM. The FM ain't that good either LOL, but I am thankful to have it.
All valid points. Folk have bought time at night for years, i.e., preachers/churches/ministries, still valid, IMHO.
Garner Ted Armstrong never sent a bad check
Wouldn't know about that'n and there are bad apples in every bunch, but overall, they'll do you right, by nature, especially if you do them right, in business. Back to Sunday morning daytime for just a minute (and I believe I've given at least one of these illustrations before), I know of a Pastor back home, on the same slot since 1963 and another preacher who's passed on now and his family keeps his broadcast on, been on the same slot since 1959, even through all his former pastorates, evangelism, etc.