A point about Louisville. The terrain in that area is fairly hilly and thus an incentive for cable. It's my understanding that the
market has close to 100% cable penetration. Having spent a night at the Galt House once, I noticed that WAVE (NBC) is
on cable channel 2, WHAS (ABC) on channel 4, and WLKY (CBS) on channel 5.
But Louisville has never been an ABC town. Maybe it was WLKY's late entry into the market, or perhaps ABC's programming,
but Louisvillians seem to prefer CBS, as seen by WLKY's upsurge after it got CBS. And it was and is no problem to access
WLKY on cable: just go up one channel (from 4 to 5). I will go to my grave believing that WHAS made a major mistake
dropping CBS.
Nashville is interesting for a different reason. After the 2/8 channel swap in 1973, many people there did not readjust their
antennas to bring in ABC on channel 2 so WKRN remains a perennial third. But WSMV (NBC) and WTVF (CBS) do not
conform to their networks' traditional audience patterns. WSMV is stronger the farther out one gets from Nashville (perhaps
because of WSM's long tradition of country music) and WTVF does best in Nashville and its suburbs, giving the lie (at least
in that market) to CBS as the "Country Broadcasting System," while more urban-oriented NBC does best in the countryside.
WTVF's newscasts and its midday talk show "Talk of the Town" are hardly "country," except when CMA week rolls around.
Then "TotT" interviews country-music stars. But you're more likely to be reminded of Nashville's days as a cultural center
if you watch that show.
i
nt reason, When they had the 2/8 channel swap in 1973, a lot of people did not adjust
their antennas
market has close to 100% cable penetration. Having spent a night at the Galt House once, I noticed that WAVE (NBC) is
on cable channel 2, WHAS (ABC) on channel 4, and WLKY (CBS) on channel 5.
But Louisville has never been an ABC town. Maybe it was WLKY's late entry into the market, or perhaps ABC's programming,
but Louisvillians seem to prefer CBS, as seen by WLKY's upsurge after it got CBS. And it was and is no problem to access
WLKY on cable: just go up one channel (from 4 to 5). I will go to my grave believing that WHAS made a major mistake
dropping CBS.
Nashville is interesting for a different reason. After the 2/8 channel swap in 1973, many people there did not readjust their
antennas to bring in ABC on channel 2 so WKRN remains a perennial third. But WSMV (NBC) and WTVF (CBS) do not
conform to their networks' traditional audience patterns. WSMV is stronger the farther out one gets from Nashville (perhaps
because of WSM's long tradition of country music) and WTVF does best in Nashville and its suburbs, giving the lie (at least
in that market) to CBS as the "Country Broadcasting System," while more urban-oriented NBC does best in the countryside.
WTVF's newscasts and its midday talk show "Talk of the Town" are hardly "country," except when CMA week rolls around.
Then "TotT" interviews country-music stars. But you're more likely to be reminded of Nashville's days as a cultural center
if you watch that show.
i
nt reason, When they had the 2/8 channel swap in 1973, a lot of people did not adjust
their antennas