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1110 New Format

Yep. A 50 KW flamethrower from Maine to Florida...but can't be heard in Gastonia! Without 99.3 to supplement the signal, WBT is worthless. If you can't cover the market where it matters, what's the point.


I read somewhere way back (as in earlier) in this thread, they are directional, with a null towards Gastonia, that's why.
 
How about people on the road at night who don’t want to bother changing stations every 75 miles?


That's true. I heard Dr. Sightler say one time, he was driving back from a meeting late one night and tuned into a Classical flamethrower (I assume 1560 in NYC back in the day) and kept it on just because. Can't remember his exact words, but he didn't move the dial. The LORD kept him awake for sure LOL.
 
Or Spotify, YouTube Music, Pandora etc. If I do listen to radio to listen instead of nerding out, it's low enough I'm not paying close attention to it or the adverts. They've got to be pretty special for me to recognize them


I have a friend, who, even in daytime, calls Pandora his radio, which he listens to while he's driving, save for when he listens to news/etc on Youtube.
 
i wanted to be an AM dj so bad i'd stop talking whenever we drove under a bridge.


:D) Gotta love it! Oh hey, talked to Dave Compton the other day for a good while and Amos, he knew who you were right off. Reckon you're just unforgettable.
 
The largest dependable audience will be truckers. Others are so occasional and so irregular that it would be hard to put a value on that audience. And, as KC8UOK mentioned, you can have all kinds of streams that don't fade out, get static near power lines and such. Long distance commercial drivers don't dial around looking for stations.
The station used to play country and night and truckers are said to like country.
 


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