Star 106.7 Rises On WIRO
A little after seven months after flipping to Conservative Talk "106.7 The Eagle", Total Media Group has flipped 106.7 WIRO
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STAR 106.7 RISES ON WIRO
- Thread starter Josh Owens
- Start date
radioinsight.com
I been meaning to post about it - they flipped earlier this week from "Talk" to "80s/90s/Now" It's actually a solid format I have been listening and I like it way much better then "The Eagle" (which moved to AM 1200 WNRJ / 95.3).
Besides "Hank" this would probably be one of my favorite 'Total Media" formats.
Besides "Hank" this would probably be one of my favorite 'Total Media" formats.
Didn't mention this in my original post (Just put the link to report the news) but was wondering why they didn't give the Conservative Talk format more time to get more traction. Seven months doesn't seem long enough, to me, from this armchair.
Yeah they probally figured a music format would do better on 106.7 - they recently made a simular move in Wavelry with 100.1 (they moved The Eagle to 95.9/660 WXIC and put a Classic Hits format on 100.1.
Given they picked up 95.3 and AM 1200 in April from Bristol it made sense I believe to move "The Eagle" there.
One will note - 106.7 which used to be at 107.1 was the home to "Hank FM" before Total Media moved that format to 105.7 which allowed them to extend their "Eagle" talk brand to Huntington/Ashland/Ironton Ohio.
I want to say Total Media has a studio in Ashland to run 105.7, 106.7 and now 1200/95.3.
Probably because longtime IHeart-owned WVHU (800 kHz) in nearby Huntington, WV, already had contracts with the most popular talkers and the owners of WIRO, though on FM, didn't see a clear path forward to challenging IHeart's dominance in that field. Also, keep in mind (as several on this Board have mentioned in other threads) that the average age of those listening to talk radio, be it conservative or liberal, is near the top end of the age groups that advertising agencies are seeking.
You bring up a couple things I believe we've discussed before. Re: 660, that's the old WVVW. Re: Bristol, pardon my ignorance, but is 1200 the old WEMM AM?
Ah, gotcha. I was talking with a station owner a while back and they were lamenting the fact that in their area, the business owners were saying, we want to get the younger folk, to which they replied, the older folk are the ones buying things LOL. This was down south, with a conservative format originating on AM, with an FM translator and a web presence.
To answer your last question, yes. And, it used to be on 1470 kHz.
Let me get this straight. The old WEMM AM, used to be on 1470? I didn't know that.
Correct. In fact, before the station was on 1470 kHz, it was on 1450 kHz. While I haven't checked other sources (@davideduardo's .pdf history is very hard to navigate and read using screenreading software), here is the link to the Wikipedia article on the station.
WNRJ (AM) - Wikipedia
Correct. In fact, before the station was on 1470 kHz, it was on 1450 kHz. While I haven't checked other sources (@davideduardo's .pdf history is very hard to navigate and read using screenreading software), here is the link to the Wikipedia article on the station.
WNRJ (AM) - Wikipedia
en.wikipedia.org
Roger on all that, thanks, I'll check out the article. Wow, what a shuffle.