Or Cumulus could revive KFOG on 560. Or I could grow a sixth toe on each foot.Possible or they could move KGMZ programming from 95.7 to 106.9
In the SFBA, KCBS is a strong and consistent #2 in a market that is historically strong in news. (NPR member station KQED is usually #1, except in the month before Christmas, for reasons that shouldn't need explaining to anyone on this board.) And the KCBS/KFRC simulcast has been going on since 2008, so 18 years.
Actually, 17 years, since the simulcast began October 27, 2008. But that's a minor point. The major point is that strong brand equity has been established with the 106.9 dial position. The general public at this point doesn't remember the decades that frequency spent as KEAR.
I suspect the FM coverages of KGMZ and KNBR-FM are somewhat the same: they both get the geographic core of the Bay Area. For the fringe areas, KNBR still has its AM. If KGMZ were to do something equivalent, it would need to buy an AM. That's as likely as finding an inexpensive apartment in San Francisco. And note that KNBR hadn't been doing so well, at least until Nielsen blacked out Cumulus from the public ratings reporting.Audacy already has an FM sports station (KGMZ "The Game") which is a weak second to the legacy sports station in the market, KNBR, which also has an FM simulcast on a stronger signal.
Finally, to state the painfully obvious, San Francisco and Los Angeles are different markets. What is a positive development in one may not be a positive development in the other. KNX has had a different trajectory than KCBS, even with their common origins, but those common origins are now decades in the past. Aside from the overnight simulcast, which is really just a cost-control move in a time of constrained revenues, they are different stations.
It would be a profoundly stupid move.So it seems to me that unless Audacy wanted to flip the card table over to see what happened, switching 106.9 for 95.7 makes no sense.