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Sports to replace KNX News simulcast at 97.1 FM

As for content, I'm hoping they take more from the playbook of company stalwarts WIP and WFAN and be caller-heavy. So much of when I tune into 710 or 570 during the day is all host-driven, whether they're talking about actual teams, or seemingly just as frequently, what they had for dinner last night. WPEN in Philly has almost all but eliminated their phone line during weekdays, pretty much exclusively plugging their text line and reading comments from that.
Caller participation seems to vary by market. Audacy’s SportsRadio 610 in Houston is all host driven, and phone calls are essentially nonexistent. They do heavily interact with the text line, however.
IMO callers can really paint the station with the flavor of the city and could potentially give 97.1 a little leg up over their established rivals.
Double edged sword. Callers can also drag down the conversation with bland, hackneyed or nonsensical takes that add nothing to the program. And if the first thing you hear from a caller is “Hello…hello…am I on the air? Can you hear me?” you know things are going downhill fast.
 
Double edged sword. Callers can also drag down the conversation with bland, hackneyed or nonsensical takes that add nothing to the program. And if the first thing you hear from a caller is “Hello…hello…am I on the air? Can you hear me?” you know things are going downhill fast.
Which is where the host and producer can jump in, drop the caller, razz 'em a bit, and keep things moving. While callers can totally add great flavor, it's still the hosts who are the "meat and potatoes" and should be in control enough to know "Larry in Lynwood" is droning on and on and needs to kindly be introduced to a dial tone. Any quality host (and certainly one working in a market like LA) should be able to spin a dud caller into a funny moment.

...or you eliminate this risk altogether and tell everyone to reach out through the text line! Time will tell.
 
I just can’t imagine them dumping Big Boy and letting him be a free agent. If not all out sports, I wonder if IHeart tries a “guy talk/sports” format like The Freak was in Dallas?
Big Boy's YouTube channel has close to 2M subscribers and interviews regularly range from 20K-100K+. One would argue he is now an internationally recognized personality within the hip hop world, expanding his reach outside of LA. The radio show is a vehicle for the YouTube channel. He is syndicated. Big Boy would probably be upset that he is losing his home market where he got his start, but the reality is most of his audience is listening to him digitally.

Also, guy talk + sports was tested briefly on KLAC back in the day when they experimented with Mancow in the mornings. It was a disaster. It would have been cool to see how The Machine in SD performed. I do think advertisers would prefer a pure sports format versus unrelated content that may be inappropriate to some audiences.
 
All news as a format is aging out quickly. Audacy is making a decision looking to the future of revenue for KNX-FM long term. Sports has a better chance of retaining ad dollars longer as time goes on.
Yep, much for the same reason alternative, CHR and hip-hop formats are declining. The news audience has moved to streaming, whether that's listening to podcasts or YouTube in the car, or they are listening to NPR. I don't know if anyone's mentioned that both NPR stations in LA capture a 5.5 share collectively (overall), which likely didn't help KNX on FM.
 
Promoting smart speakers is an alternative? Why would people wanna pay good money in a bad economy to Become The Product™ for some camouflaged data mining device when all they have to do is press the conveniently-already-there AM button on their dashes and select 1070 in a second flat?

And yes, I know -- younger listeners never explore the AM dial. But I don't see why they wouldn't sample 1070 specifically, if prompted to by 97.1. And unlike, say, 101.1 trying to convince its whole audience to retreat back to 930 for a music format, most 97.1 listeners might find 1070 at 50,000 watts clean and intelligible enough for speech. Generations X and Y are the same "younger" listeners who grew up acclimating to the AMR-NB cellular codec, where everyone sounded like they were drowning in abandoned wells when they talked. 1070's extremely well-processed, unmangled audio sounds many times better than inferior stuff they accepted in their youths. And sure, while even KNX's 50,000 watts would get spoiled in fringe reception areas, the way @henry pointed out, FM deteriorates at its fringes too, so what're you gonna do.
>>Why would people wanna pay good money in a bad economy to Become The Product™ for some camouflaged data mining device when all they have to do is press the conveniently-already-there AM button on their dashes and select 1070 in a second flat?>>

Radios are something increasingly rare in homes. It's one thing to have a radio in your car -- or be able to plug in your phone (and all its audio apps) while on the road. But many homes (mine included) don't have radios; they have phones, tablets and pc's. I feel confident in saying that more smart speakers are sold every year than radios. Thus, if Audacy wants to shift its news audience to 1070 AM, they have a better chance for growth switching the soon-to-be-FMless audience to a "dot" than expecting them to use an old fashioned table radio.
 
Promoting smart speakers is an alternative? Why would people wanna pay good money in a bad economy to Become The Product™ for some camouflaged data mining device when all they have to do is press the conveniently-already-there AM button on their dashes and select 1070 in a second flat?

I'm 35, and ever since I was in college (one of the last students in Temple's "Broadcast, Telecommunications and Mass Media" program before they changed it to "Media Studies & Production", read those tea leaves as you see fit) I've asked peers when at their residences "where's your radio?", and it may or may not surprise you that the answer way, way more often than not is "I don't have one". I can't imagine generations below mine suddenly discovering and loving AM radio. However, I do consistently see Google smart speakers in the checkout case at Goodwill stores for $15. Hell, I have two extra just sitting in a closet waiting for the day I move on up to a deeluxe apartment with at least two more rooms in it 😆. AM will get it's credit every time someone uses "KNX 1070" on-air, but I think hammering home digital (and smart speaker) availability in 2026 probably makes more sense.
 
Don’t quote me, but 97.1 KAMP was actually the most “successful” (emphasis on quotes) of then-CBS Radio’s nationwide Amp CHR initiative, and I believe the last to drop the format.
🤣🤣🤣 After Carson Daly left they never did get back on track. The only reason they had any ratings at first was because of 10,000 songs in a row and people were shocked the station Howard Stern was once on, was all of a sudden playing music
 
Don’t quote me, but 97.1 KAMP was actually the most “successful” (emphasis on quotes) of then-CBS Radio’s nationwide Amp CHR initiative, and I believe the last to drop the format.
Was there a national directive from CBS to process all those stations at setting 11? Or was that just KAMP? Because at least when the format debuted on 97.1, I remember thinking it had the most aggressively-tuned processing I had ever heard in Los Angeles, rivaling density and clipping levels normally associated with the New York market.
 
Was it programmed by Rick James?

When the flip came, some of his music was played.

For many years, the radio station had sponsored an annual "Freakers Ball" with heavy metal acts. They had already announced the 2022 event before the decision was made to flip to sports. Both things happened in October. Someone thought they could tie in heavy metal rock with guy talk.

 
They have three female dominant stations, KIIS, KOST and KBIG. They are often called "the wall of women" and it means that any female ad buy has to include at least two if not all three of them. They are sold as a package in most cases.
Where else would some of the women go, if iHeart narrowed from three female dominant stations to two?
 


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