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WNCX goes syndicated at night

vw86 said:
WNCX has added the syndicated Steve Gorman Rocks from Westwood One from 7-Midnight M-F

www.audacy.com

Steve Gorman Rocks - Listen Live & On Demand | 98.5 WNCX

Listen to Steve Gorman Rocks on 98.5 WNCX. Stream live or catch up on-demand, see show schedules and playlists.
www.audacy.com www.audacy.com
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This is where it is all going on what's left of local radio. Syndicated shows and/or voice traking from another city. If you visit any Cleveland radio station's studios you will find them dark and empty most of the time.
 
radiofollower said:
This is where it is all going on what's left of local radio. Syndicated shows and/or voice traking from another city. If you visit any Cleveland radio station's studios you will find them dark and empty most of the time.
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Why? Because the audience base has been diluted to the point where there aren't enough actual listeners at some times of the day to pay for local talent. Even for a Top 5 radio station. Or you could hire a college kid who wouldn't have the experience & music knowledge of Steve Gorman, who was the original drummer of the Black Crowes. This isn't a recent thing. It started in the 80s & 90s. Rush Limbaugh was a pioneer. When he started, local radio stations would have never put a syndicated show in mid-days. Then he was a hit, and everyone started doing it.

BTW it's happening in broadcast TV too, except much quicker. For the same reason. TV viewing has been spread over so many channels and devices that there isn't enough audience at one station to pay for the staffing. When you have radio & TV that is based on advertising, and that advertising disappears, it will affect the staffing at those stations.
 
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Delilah has been taking the jobs of AC night jocks for decades. This is just the first time in, well, ever, that WNCX specifically hasn't had a local in house voice for nights (be it live or Memorex) since the station debuted.
 
vw86 said:
Delilah has been taking the jobs of AC night jocks for decades. This is just the first time in, well, ever, that WNCX specifically hasn't had a local in house voice for nights (be it live or Memorex) since the station debuted.
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As you said: This is where it's all going. The audience continues to get diluted, ad revenue drops, and that means less money for local staff.

The evening host of the #1 station in Cleveland is based in Minnesota.
 
A number of years back one of the Cleveland stations [WDOK, I think] had John Tesh 24/7 and I think at one point Delilah was on their or another station 24/7, I had friends that knew I used to be in radio ask me "How can they do that all 24 hours a day? Don't they ever sleep?" Had to explain to them about voice tracking, how it works, yada, yada, yada. Some were sorta surprised and others basically said that's going to get boring hearing the same guy/girl all the time.
 
Correct me if I'm wrong. But isn't Steve Gorman also on the WW1 24/7 Classic Rock format nights as well? If so, that's another issue where the WW1 and LRN/ABC networks are doing "syndicated" shows for their own networks.
 
Can we count on both hands [possibly only one] how many live and local DJs are left in the area? And which station may be the first [if there isn't one already] that is/will be totally voice tracked by out of market people?
 
There may have been some time several years ago when 96.5 had no local hosts before Jeremiah started in afternoons and before they had a local tracker from 10-Noon, but after Java Joel was part of a RIF.
 
Les Talk said:
Correct me if I'm wrong. But isn't Steve Gorman also on the WW1 24/7 Classic Rock format nights as well?
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Correct:

www.westwoodone.com

Classic Rock | Westwood One

CLASSIC ROCK is centered on the greatest rock songs of the 70s and 80s with a dash of tracks from the late 60s and early 90s.
www.westwoodone.com www.westwoodone.com

The format is freshened by daily features, themed weekends, and a world-class airstaff that includes The Steve Gorman Rocks show, Mon-Fri 8pm – 1am ET on our Classic Rock Total.
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How many locally staffed radio stations can do all that?
 
TheBigA said:
Correct:

www.westwoodone.com

Classic Rock | Westwood One

CLASSIC ROCK is centered on the greatest rock songs of the 70s and 80s with a dash of tracks from the late 60s and early 90s.
www.westwoodone.com www.westwoodone.com



How many locally staffed radio stations can do all that?
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WMMS and WMJI used to do all of those things with a local airstaff and a local Program Director. Face it: This is all just ways to try to save money in a slowly dying industry (FM music radio).
 
radiofollower said:
WMMS and WMJI used to do all of those things with a local airstaff and a local Program Director. Face it: This is all just ways to try to save money in a slowly dying industry (FM music radio).
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Yep and back then people didn’t have cell phones or Spotify. Yes they’re saving money because there less to spend.

Name all the local DJs on Spotify. They’re saving money too.

wMMS is live and local when it has to be. Music isn’t local anymore.
 
vw86 said:
Delilah has been taking the jobs of AC night jocks for decades. This is just the first time in, well, ever, that WNCX specifically hasn't had a local in house voice for nights (be it live or Memorex) since the station debuted.
Click to expand...
Morning drive was Stern's domain for a long time and he went toe-to-toe with Lanigan for almost all of it.

This honestly was inevitable several years ago when Paula Balish had to be moved up to afternoons to succeed Michael Stanley.
 
Sheese! I forgot. We already have a station with no local DJS AND no voice-tracked DJS. WHLK 106.5 "The Fake"......errrr, "The Lake". Just a random out of towner reading liner notes.
 
If they do it the same way they do it on Y103 in Youngstown, then it's gonna be good. I've listened to Steve when working nights in Youngstown. Now I have something new to listen to at home on the evenings! :)
 
I was listening to WNCX before 9:00 p.m. They were playing "We're Not Gonna Take It" by Twisted Sister. When they hit the top of the hour, the song just, very abruptly, cut off for the Legal ID and a pre-recorded message of what we were listening to. Then, "Interstate Love Song" by the Stone Temple Pilots (STP) started. After that, a woman started talking about STP making it seem like she was the host. Steve, then, responded to what she was talking about.
 
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johnbasalla said:
I was listening to WNCX before 9:00 p.m. They were playing "We're Not Gonna Take It" by Twisted Sister. When they hit the top of the hour, the song just, very abruptly, cut off for the Legal ID and a pre-recorded message of what we were listening to. Then, "Interstate Love Song" by the Stone Temple Pilots (STP) started. After that, a woman started talking about STP making it seem like she was the host. Steve, then, responded to what she was talking about.
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Yeah there were a few technical issues. I noticed some audio dropouts, glitches and a kind of rapid "rattling" in the background during some segments (and commercials). I hope they work it out because it got distracting after a while.
 
Growing pains. It can be a real pita getting their audio system to interface with the protocol.that network uses.
But except for the biggest markets evenings are going to be dominated by non locally originated programming. Look for the chains to do more network programs, shows to be aired keyed to the formats on all their classic hits, country, a/c and rock stations. Costs will drive local stations back to being just relays, like network tv. That might even put a real time voice on overnights, now mostly a wasteland of automation and tracking.
 


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