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Clev radio ratings April

G

geoffpeters

radioinsight.com

Cleveland

Nielsen Audio PPM Monthly Ratings Cleveland (Market #37) Population: 1,793,600 Black: 357,800 – Hispanic: 120,300 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...
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I have no doubt that the Guardians strong start to the season and the Cavs playoff run have contributed to WTAM overtaking WMJI for April. May could look the same.

Then again, if a Gardening with Angelo or Our American Stories P1 listener gets on the Nielsen panel, all bets are off :p
 
I think in a number of markets, Cleveland included, AC and Classic Hits can compete for office/business/background music. AC used to dominate the "safe and friendly at work and in the car" commercial music formats, but right now there is quite a bit of crossover and WMJI is winning.
 
WAKS is a terribly programmed CHR. Even formerly programmed Z104-3 in Baltimore has somewhat increased their currents and cut back on the over repeated Rhythmic gold that take up the bulk of 96.5 Kiss' playlist. It's time to make a full switch back to CHR or change the format completely.
 
Les Talk said:
It's time to make a full switch back to CHR or change the format completely.
Click to expand...

What songs aren't they playing that they should be playing? That's a big topic among CHR programmers now.

I took a look at a sample hour and it was all currents and recurrents with only one gold: A 2013 Katy Perry song.
 
MediaLover said:
WMJI is dominating big time over WDOK and also WHLK. The last two seem like they are fighting for scraps among listeners.
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106.5 has been a mostly successful flanker since the early days of Mix. It had a nice spike when it flipped from Mix to The Lake, but in the last several years it has settled into a groove that puts it right where Mix was 20 years ago. And outside of the Hot AC currents (which Mix actually played very few of. They aired Casey Kasem's Hot AC show 'American Top 20' the last several years Casey was on the air and there would be weeks they were only playing 3 or 4 of the HAC Top 20 that was on Casey's show), the station is virtually unchanged now when compared to the bulk of the Mix years. They just don't have an air staff.

That's a very long way to say that any share/rating/cume that is exclusive to The Lake still benefits WMJI since Majic and The Lake are likely bought together for advertisers.
 
Les Talk said:
WAKS is a terribly programmed CHR. Even formerly programmed Z104-3 in Baltimore has somewhat increased their currents and cut back on the over repeated Rhythmic gold that take up the bulk of 96.5 Kiss' playlist. It's time to make a full switch back to CHR or change the format completely.
Click to expand...
Are either of those stations even programmed in house? Or are they airing variations of the iHeart national playlists? Kiss FM's counterpart in Cincinnati is doing just as poorly as 96.5 but doesn't seem to abandoning the "50/50" current/throwback mix. And Z104.3 Baltimore isn't faring any better in the 6+ listings as Kiss Cleveland or Kiss Cincinnati.
 
TheBigA said:
What songs aren't they playing that they should be playing? That's a big topic among CHR programmers now.

I took a look at a sample hour and it was all currents and recurrents with only one gold: A 2013 Katy Perry song.
Click to expand...

When was this sample hour? Looking at the past hour sample on their recently played songs: Rihanna, TI, Kardinal Official, Dr Dre some of those songs are over a decade old.... Ok I will give them the fact that they do play Sombr, (but won't play Choosin' Texas). But you might have to wait between 20 year old songs in between. Take a look at their top played songs... Most stations have abandoned half of those months ago. It's like a handpicked few of the current chart, then mixed in with a bunch of recurrents and gold.
 
Les Talk said:
Take a look at their top played songs... Most stations have abandoned half of those months ago
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Most played songs are Bruno Mars, PinkPantheress, and Bieber. Bieber is the oldest, but still qualifies as a current. All of them are in the chart.

But that ignores my question: What are they missing? Specifically what is a hit in Cleveland that might not be a hit in Kansas City?

Maybe the problem is Cleveland. Maybe the people in Cleveland don't respond to new music. That's what being a local programmer is. Recognizing what your market responds to.
 
TheBigA said:
Most played songs are Bruno Mars, PinkPantheress, and Bieber. Bieber is the oldest, but still qualifies as a current. All of them are in the chart.

But that ignores my question: What are they missing? Specifically what is a hit in Cleveland that might not be a hit in Kansas City?

Maybe the problem is Cleveland. Maybe the people in Cleveland don't respond to new music. That's what being a local programmer is. Recognizing what your market responds to.
Click to expand...
If you look at the radio ratings of any American city, you will find that the top stations are almost always older demos these days.
 
I recall that Java Joel was the Program Director for WAKS 96.5 FM. I thought it might have been him who added Weezer's version of "Africa", originally done by Toto, to the Kiss-FM current playlist. I thought it was a refreshing add. The recording is excellent, imo. Did other Kiss-FM stations also play Weezer's "Africa"?
 


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