I'm sure these larger tracts of land in metro areas (like those that 610 and 1110's towers sit on) are valuable and can be better utilized for a greater ROI than AM broadcasting. With that said, in this day and technological environment, would it even be worth it for the license to be sold to a station in Charlotte or another city as an upgrade, say from 1kw to 10 or 50kw?
For this scenario, someone would have to have deep enough pockets to build a new tower site at significant cost. Is there someone on the AM band in Charlotte who can afford to spend millions on that?
Maybe a daytimer on a clear channel frequency wanting night power?
There aren't a ton of stations that would be eligible, and even fewer that would be likely to be interested.
The adjacent channels are largely prohibited from upgrading due to WTAM/Cleveland and KMOX/St. Louis.
The daytime-only stations on 1110 in the Eastern US are mostly tiny independent operations.
Like WBIB in Centerville, AL. WBIB has a translator, and thus probably doesn't want to upgrade its AM.
Same story for WSLV in Tennessee; WKDZ and WCBR in Kentucky; WYMW in West Virginia; WGNZ in Ohio and WTJZ in VA. All have FM translator(s) which already give them 24/7 operation and a spot on the preferred band. Almost all are small cities where a translator or two can adequately cover the population.
WJSM in Pennsylvania has had a full-power FM simulcast for 30 years.
I believe that's all the daytimers on 1110 within 500 miles of Charlotte. Certainly no one who seems likely to do a deal with Urban One in order to upgrade their night power in their own communities.
Now I'm confused. Wouldn't a "WHKY 1110" have the same nighttime signal as WBT 1110 has now?
Only if they bought the existing WBT transmitter site. A new transmitter would have different coverage, simply because it would likely be further out from downtown, or share diplexed towers with another AM broadcaster, or use shorter towers. WBT without its three tower antenna array
could have similar coverage, but it probably would not unless the new owner had very deep pockets.