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Same DJ On Multiple Markets
- Thread starter CatCall
- Start date
It depends on the station, who owns it, and the format.
It's very common for iHeart country stations to run Bobby Bones in the morning, or at some point during their day.
On the other hand, Audacy, Hubbard, Bonneville, and Connoisseur stations tend to be mostly local in all dayparts.
Keep in mind the goal of a personality is to have as large an audience as possible. Restricting himself by geography is an unnecessary limitation to his popularity. So most experienced personalities want to be heard on as many stations as possible. They can either do it with syndication, or by offering themselves to individual stations on a market by market basis.
It's very common for iHeart country stations to run Bobby Bones in the morning, or at some point during their day.
On the other hand, Audacy, Hubbard, Bonneville, and Connoisseur stations tend to be mostly local in all dayparts.
Keep in mind the goal of a personality is to have as large an audience as possible. Restricting himself by geography is an unnecessary limitation to his popularity. So most experienced personalities want to be heard on as many stations as possible. They can either do it with syndication, or by offering themselves to individual stations on a market by market basis.
Tom Joyner used to actually fly between his two cities.
yep, he flew to Dallas and Chicago every day at the peak of his career.
Frank Ski did something very similar between Atlanta and Washington DC.
Frank Ski Renews Deal With WHUR Ahead Of October Syndication Launch.
Veteran on-air personality Frank Ski will enter syndication via Oceanic Tradewinds beginning Oct. 3. The news comes as Ski inks a renewal contract with Howard University adult R&B WHUR Washington,
Its gotta be more common than what we are thinking of. But then again if there's multiple stations that person is doing its gotta be from voicetracking from the Iheart office, Audacy or Cumulus/Westwood offices. Yes I mean the most famous example Ryan Seacrest would do the show in Los Angeles for KIIS and Iheart stations around the country. He even did his Iheart show from inside the back room of Live with Kelly show when he was doing that show on TV. Sometimes his Iheart show and American Top 40 show is on location where American idol auditions were taking place at one point.
Kind of crazy when you think about it now. Even back then, he could have done his shows remotely--albeit not as easily as today.
As vw86 says, this is super common. In the Seattle market (12th ranked I think) one of the big Class C players, KZOK, is completely tracked from other markets. And fairly sloppy about it too- the bios for the various jocks reference where they actually are and often include email addresses for their other station. KZOK is an iHeart owned station, but all of the bigger players do this.
Even Christian radio has DJs on in several markets. Jerry Woods voicetracks for Positive Life Radio (in the PacNW) on weekends and does the morning show at 91.9 WGTS in Washington D.C. Then Dave Arthur, who retired a couple of years ago from KTSY Boise, still does a morning show (voicetracked) with his wife Shauna for KEEH Shine 104-9 Spokane, and does the afternoon show (voicetracked) for Positive Life. Ceci LaBarge is on PLR, SOS Radio AND Family Life Radio. She just left Joy 99 in Grand Rapids, Michigan after 27 years.
This is much more common within markets than between markets. Typically, within clusters, someone from a morning show is tracking middays at a sister station. Someone else from the morning show might be tracking afternoons. It's also very common for jocks to voicetrack shifts in adjacent markets.
Terese Mains whos based at FAmily Life Radio in NY State is on a few christian stations across the country.. I think she is/was on SOS in Utah and KJIL in Kansas
its not just KZOK whos jock bios are sloppy, its any iheart station..
Also in the past decade we mentioned that Audacy has market managers/general managers that are assigned to manage more than one market. So its not shocking to hear a DJ doing more than one city.
Its Like the one where the PD for KSFO San Francisco is also the PD of KABC-AM Los Angeles in another thread we did.
radioinsight.com
Its Like the one where the PD for KSFO San Francisco is also the PD of KABC-AM Los Angeles in another thread we did.
Audacy Restructures Market Leadership With Move To Regional Vice Presidents
Along with this week’s cuts at Audacy, Audacy has announced a restructuring of its market leadership as it does away with Market Managers. The new operational hierarchy will include Regional Presidents, Regional Vice Presidents, and cluster SVP/Sales. The new Regional Vice Presidents are: Dan...
radioinsight.com
iHeart does this on a very large scale. To make it sound local, the jock records the name of the station/slogan 100 different ways and one of them plays before their voice track. The jock is essentially only doing one show in multiple markets, sometimes 20+. Some of them use the same playlists and some are still programmed locally. This is why many do not reference songs. Local morning shows are increasingly being axed in favor of duo's from other markets that do the same thing. Townsquare does this on a smaller basis but with more custom local breaks to talk about events or station promotions.
This, by the way, is a long-standing technique. ABC's TalkRadio in the 80s did that, along with the talent recording the local phone numbers. Later, AM Only/America's Best Music did the same thing...a pre-recorded call letter thing rolls, folllowed by the jock on satellite:
RECORDED: "960 KABL."
LIVE: "...with Nat King Cole's "Unforgettable. Before that, we heard..."
the jock stab!
We carried its predecessor, Americas Best Music and had to set up all kinds of liners for that
Which worked pretty well most of the time. Local stations just needed to keep their assets fresh and pay attention to the announcer schedule updates from the network.
With modern tech, I don't think I could tell that iHeart stations were running separate branding from the topical jock break unless I knew that a particular DJ was not local.
Owens Returning Full Time to KGO / Simulcast show failed to boost L.A. station
Ronn Owens' radio show has dropped its Southern California simulcast and will shrink back...
www.sfgate.com
Here is one that was considered a big achievement back then Ronn Owens at one point commuted to Los Angeles to do his talk show on KABC-AM Los Angeles while he was doing his talk show from San Francisco in the 1990's. But that flopped and Ronn Owens continued his San Francisco show until his retirement.
Jillian Escoto Pulling Double Duty For iHeart L.A. And S.F.
Jillian Escoto, a 20-year company veteran, has been named midday host at iHeartMedia hot AC “Star 101.3” KIOI San Francisco, effective Monday, April 14. Escoto, who succeeds Nina Chantele, will
Then theres this one Jillian Escoto who is one of many iheart talent who voicetrack their shows in either one market or more places.
And theres Armstong and Getty their show is based in Sacramento on KSTE and Iheart syndicates the show to some parts of the country.