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More iHeart cuts

N

newguy16

Another round of cuts has begun at iHeart and from the looks of it this one looks pretty brutal, including a few exits locally. Val Porter and Russ Rose (Whipping Boy) have been confirmed. Both had roles with multiple stations, including DVE, which had always been able to avoid layoffs up ‘til now. Hope everyone else is safe.
 
Just cut their losses and go all national lineups, national logs, everything the same across each fromat. At this point, what are they waiting on? Most iheart stations are down to maybe at best 4 live hours a day, if that.
 
Les Talk said:
Just cut their losses and go all national lineups, national logs, everything the same across each fromat. At this point, what are they waiting on? Most iheart stations are down to maybe at best 4 live hours a day, if that.
Click to expand...

There's a tradeoff by going all national, and it's that there's nobody to read the live commercials, nobody to do the marketing, nobody to drive the local audience to the station through social media or local live appearances. So there is some value in local staff. Otherwise you're right.

I notice that right now iHeart has the #1 station in town, two in the Top 5, and four in the Top 10. That's not bad for a company that doesn't have much live & local staff. Hiring more people won't change the trend. Linear broadcasting on radio and TV is declining. Less audience means less money. Less money means less budget for staff.

Looking at it from the music side, most of the music people listen to are global hits. So there isn't as much variance in music taste or research from market to market, especially when talking about current music. I can track local Pittsburgh music streaming from anywhere. So a lot of the things that used to factor in local music decisions no longer apply.
 


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