One of the most infuriating things about the practice of voicetracking is how dishonest the radio companies are about it. I would have more respect for it if the jocks would not pretend to be in Toledo announcing the station name as if they are they are there in the local studio.
I think someone like Ken Dashow is a good announcer who sounds relatable and offers excellent content. If I lived in Toledo I probably wouldn't mind hearing him on the local classic rock station as long as there's no deception involved. It's easy enough to come out of the song with a recorded station ID read by the station's branding voice and then have Dashow do his break without any fake localization. Maybe even lean into the fact that this is a national host and music expert and turn that into a positive, instead of faking it and trying to fool the audience like iHeart does.
The blame is primarily on Bain Capital and Thomas H Lee partners, the private equity group that bought iHeart (then Clear Channel), loaded it with crushing debt, stripped its assets, pocketed the profits and left it on the side of the road for dead. Standard operating procedure for private equity schemes that kill companies while enriching the PE firm leaders.
Of course the debt was unrepayable. Even after the bankruptcy legal scam that screwed over as many stakeholders as possible, the "new" company still emerged with a stupid amount of debt that it's still kicking down the road. It has never recovered from the PE buyout.
As someone alluded to earlier, this isn't a company with a business model of producing great content and making a profit by selling ads where everyone wins. It's a company that has to spend a huge percentage of its revenue paying debt after skimming millions off the top for executive pay, and there's nothing left for anyone else.
It wasn't the 1980s. It was after the passage of the Telecommunications Act of 1996 set up the massive media consolidation that ruined radio. And yes, people saw it coming, even at the beginning.
Dirty tricks and crappy programming: Welcome to the world of Clear Channel, the biggest station owner in America.
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