Interesting article on the station and people involved. La Ley of the Land: How SBS Struck Gold In Texas - Radio Ink
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La Ley station of the year
- Thread starter RadioGuy1864
- Start date
I’m telling you people follow trending topics.
All this Raul bad mouthing KLTN and victimizing himself helped a lot.
Many listeners hate KLTN now for. O reason.
I hear al the calls to the station where people make fun of other stations just to sound like they’re part of the Raul Brindis move.
Even my stepmother who is almost 70 years old and who has never listened to the radio came up to me the other day.
“That was so mean what Univision did to Raul Brindis
Pobrecito ( poor guy)
I read this article and something Raul said really stuck with me and resonated with the programmer in me:
***Raul:
we were visible in the community from day one. We showed up. We listen; we participate. When listeners feel they are respected and represented, they respond. The ratings were simply a reflection of that connection.
***
It seems that I recall when this launched or was about to or after it did.. there were some comments from people who weren’t fans of his or thought this marginal signal wouldn’t be great. I wish I could tell specifics but it was comments generally not in favor of the format of Raul.
but Raul described what I call my "secret sauce" in a way i havent been able to.
A genuine community, a genuine connected.. respect your listeners, let them be heard..... people take notice when youre involved and concerned.... and that creates a sense of good will that no amount of money could ever pay for
Community... connections
Live, local radio engaged with the community. That’s the way radio used to be for many of us.
How things change when you get fired.
Community connection was zero at the former employer. He avoided community. He would skip out of town at every fundraiser or local community event.
He used every trick in the book to say his former employer was keeping him from going on air. Remember he blamed former company to sabotage and cut power cables to the kroi tower site. He manipulates his audience to beleive all these lies and lawsuits.
Now he needs the community for ratings.
Community connection was zero at the former employer. He avoided community. He would skip out of town at every fundraiser or local community event.
He used every trick in the book to say his former employer was keeping him from going on air. Remember he blamed former company to sabotage and cut power cables to the kroi tower site. He manipulates his audience to beleive all these lies and lawsuits.
Now he needs the community for ratings.
Exactly what I was trying to say.
How was he engaged with the community? He did a typical “morning zoo“ Show with characters and jokes. To say he was constantly and consistently “engaged“ is really an exaggeration.
Have you listened to the show consistently over the years? It was consistently a morning zoo based on characters and jokes like all such shows in any language in any country. To say he was a community voice is, by far, and exaggeration.
No... but I try to take people at their word and I liked what he said.
Having worked with KLTN and its morning show for about 15 years, “what he said” is not accurate.
Do you speak Spanish? Have you worked in Houston? Are you familiar with the culture of Northestern Mexico?
No no and no. And I remember you were one of the ones who didnt like him when hes been brought up before
I liked him just fine when he was a “team member“, #1, and worked with the rest of us to improve the station. In fact, I did eight or nine perceptual research projects (one on one interviews with actual listeners) with him present and listening anonymously to the interviews, some of which I conducted myself).
When his agenda parted from that of his employer, I lost my respect for him.
He said the right things. But what others are trying to say in layman's terms is that he's full of doo-doo (at least historically).
Raul knows how to capitalize his local fame and influence. He knows his worth and spends his time accordingly. So much so that even his wife has parlayed some of his expertise into becoming an online UGC influencer. How much of his time is spent on the "community"? Well only he can answer that. But I think history speaks for itself.
It's not that users on here hate him (at least that I know of). It's just that he's taking a victory lap for being the defacto king of the ant hill. His ratings are still a fraction of what they once were in the early 2000s. He could do much better if he changed things up and listened to the research.
So yes, congrats to him and the team at SBS for quickly overtaking 102.9. But I'm also not going to pretend like he slayed a Goliath. With the way things are right now, it wouldn't be too hard to overtake Raul with the right approach. TelevisaUnivision could do it if they tried, but fortunately for him they still seem too busy smelling their own farts 🤷♂️.
Yes, Raul is #1. But when you start looking at who is #2, you start to understand that there really isn't any formidable competition out there.
Univision's approach is also national-scale. Even if Raul is syndicated, his approach is largely local. I'm not going to say one is better than the other, just that it's different.
If BMF is doing badly, they have to factor in all the cities they broadcast in. Their formula is less flexible to fix. The advantage is that it since you're only employing one morning crew, it saves money and optimizes resources.