Correct me if I'm wrong, but I believe this format is placeholder for Emmis to keep some cash flow going while it awaits a sale of its stations this fall. If they're running a remote broadcast from a supermarket in NJ, then that meets the short-term goal.
My understanding from past articles about this is that Emmis must sell its New York radio stations or face liquidation by August 29, as a condition of the 2023 three-year plan to take the company private. Jeff Smulyan signed a binding agreement to relinquish control over liquidation if the privatization deadline is not met.
Prior to the deadline, Smulyan is holding out for $50M because he wants the station sales to fully fund the buyout of remaining shares at what is now $7.25 per share. Selling for less means Emmis would have to drain its other assets or cash reserves to make up the difference to finish its privatization.
After August 29, the structured stock buyback program officially expires and the $7.25 per share guarantee ends. A court-appointed trustee would step in and fire-sale the New York radio stations to the highest bidder. Whatever cash ends up in the escrow account would be immediately distributed to remaining public shareholders as a dividend or partial redemption and the public company would be liquidated.
Ultimately, it's a win-win for Smulyan. If someone pays his high price before August 29, he smoothly transitions into a private tech mogul. If the deadline passes and liquidation occurs, he would scoop up the digital pieces he really wants through the bankruptcy or liquidation process. His goal is to exit the radio business and keep the digital business without taking any loss.
I'm not an economist so someone like
@MarkW can correct me if I got any of this wrong. But regardless, La Exitosa isn't likely to exist for much longer unless the buyer this fall decides to keep the format.