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Breakfast with the Beatles loses an hour on KLOS

4dude said:
Thats sad,the beatles are awesome!

I have a question.. Did that girl get them to split up?? (Yoko Ono)
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I have total respect for Chris and what he has done with the show and keeping a tradition alive that goes back to 1983 with the dear departed Dierdre O'Donoghue and always finding innovative ways to do so.

That said, I don't tune in too much. I want my Beatles fix on Sunday mornings, it's a personal tradition for me too, but when I do, I want to hear the Beatles' music. What i get instead is a lot of trivia, interviews, Beatles This Week in History news, cheers from the live remotes, etc. It also seems like there is a heavy spot load during the show too (haven't verified this, it just seems that way). It just all gets in the way of the music. Maybe reducing the show length will encourage them to refocus on the fundamentals. Here's hoping.
 
Weak on KLOS. Come on it's Sunday morning. You fear an extra hour of 'Breakfast with the Beatles' will drive away your traditional listener base to some other station? And where are those listeners going to go? 'Breakfast with the Beatles' is legendary and one of the last authentic shows still on the radio. So typical of corporate radio to dumb down everything to the safest common denominator.
 
4dude said:
Thats sad,the beatles are awesome!
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The Beatles' era in the U.S. began over 60 years ago, and The Beatles as a group split up over 50 years ago. Radio advertisers don't want these aging audiences so it's no surprise that an hour was removed from the tribute show. (By the way, I heard the beginnings of this show as I was returning to Phoenix from San Pedro this morning.)

4dude said:
I have a question.. Did that girl get them to split up?? (Yoko Ono)
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No, though that was certainly rumored at the time. According to a "Rolling Stone" magazine expose published over 50 years later, the real reason for the ultimate breakup had to do with arguments between John Lennon and Paul McCartney about who should manage the group. (Incidentally, George Harrison's "Here Comes The Sun," from the Abbey Road album and "I-Me-Mind," from Let It Be were inspired by these meetings.)
 
ted chittenden said:
The Beatles' era in the U.S. began over 60 years ago, and The Beatles as a group split up over 50 years ago. Radio advertisers don't want these aging audiences so it's no surprise that an hour was removed from the tribute show. (By the way, I heard the beginnings of this show as I was returning to Phoenix from San Pedro this morning.)
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All Beatles music is still being released on CD, maybe on vinyl as well. It can easily be purchased. Much of it is also available on YouTube. It's not going away anytime soon, at least not until us geezers have all assumed room temperature. We're talking 10-25 years from now. Breakfast with the Beatles is convenient, but not really necessary as a radio show.
ted chittenden said:
No, though that was certainly rumored at the time. According to a "Rolling Stone" magazine expose published over 50 years later, the real reason for the ultimate breakup had to do with arguments between John Lennon and Paul McCartney about who should manage the group. (Incidentally, George Harrison's "Here Comes The Sun," from the Abbey Road album and "I-Me-Mind," from Let It Be were inspired by these meetings.)
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Yoko did her damage (and to be fair, Lennon was his own worst enemy at the time), but the guy who really split the group up was Alan Klein. Lennon, Harrison, and Starr were warned by Mick Jagger that he was a crook (he already had his tentacles in the Rolling Stones), but they decided that they'd rather have him as their manager than McCartney's father-in-law. It took years to realize their mistake.
 
I am surprised that the show still lives on, given that most Beatles fans are over the age of *seventy-five* years old now. A 75-year-old in 2026 was born in 1951, and was 13 when Ed Sullivan had them on in '64. I doubt that even with parents and grandparents, there will be enough Millennials and Gen Z to keep this show going.
 
ted chittenden said:
No, though that was certainly rumored at the time. According to a "Rolling Stone" magazine expose published over 50 years later, the real reason for the ultimate breakup had to do with arguments between John Lennon and Paul McCartney about who should manage the group.
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Thats aweful... They were so good together,its sad they couldnt get by that!

Thank you for explainging things about them..
 
adradio said:
Weak on KLOS. Come on it's Sunday morning. You fear an extra hour of 'Breakfast with the Beatles' will drive away your traditional listener base to some other station? And where are those listeners going to go? 'Breakfast with the Beatles' is legendary and one of the last authentic shows still on the radio. So typical of corporate radio to dumb down everything to the safest common denominator.
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Ratings or not KLOS sounds bad on air- Afternoon drive dude think's he's funny....he isn't. Then I tuned in Saturday and heard Matt Pinfield, who's a vault of music knowledge, but his stories were drowned out by the music he was talking about... And if I hear Queen or Nirvana , one more time ....Queen is great, but they have other songs that can be played. UGH
 
Popping in long enough to provide a little background to assist in the discussion not going off on tangents, since I'm based in L.A. (in fact, I am a Southern California native).

KLOS is not owned by one of the big conglomerates. It was sold by Cumulus in 2019 to Meruelo Media, which is also the licensee for Power 106, KDAY, and Cali 93.9. They also own the channel 63 television station which carries mostly Spanish-language programming.

There is a paradox in play here. KLOS is the "odd man out" in terms of programming against the other three radio properties, but is also significantly higher in the ratings and presumably is pulling more ad revenue than the others. That said, I always question the wisdom in Meruelo buying KLOS from Cumulus and I honestly think they don't really know what to do with it. It is outside the culture of the rest of the company.

And it's Meruelo's casino business that pretty much props up the broadcast side of his empire. That said, if ownership rules relaxed enough for either iHeart or Audacy to buy KLOS, I suspect they would sell. KPWR and KLLI also have attractive signals and would be candidates for purchase offers.

However, my point is that, given what all the rest of their stations are doing -- even with lower ratings and lower revenue -- they "understand" those formats far better than they understand Classic Rock. And that is the real problem here.
 
I
K.M. Richards said:
Popping in long enough to provide a little background to assist in the discussion not going off on tangents, since I'm based in L.A. (in fact, I am a Southern California native).

KLOS is not owned by one of the big conglomerates. It was sold by Cumulus in 2019 to Meruelo Media, which is also the licensee for Power 106, KDAY, and Cali 93.9. They also own the channel 63 television station which carries mostly Spanish-language programming.

There is a paradox in play here. KLOS is the "odd man out" in terms of programming against the other three radio properties, but is also significantly higher in the ratings and presumably is pulling more ad revenue than the others. That said, I always question the wisdom in Meruelo buying KLOS from Cumulus and I honestly think they don't really know what to do with it. It is outside the culture of the rest of the company.

And it's Meruelo's casino business that pretty much props up the broadcast side of his empire. That said, if ownership rules relaxed enough for either iHeart or Audacy to buy KLOS, I suspect they would sell. KPWR and KLLI also have attractive signals and would be candidates for purchase offers.

However, my point is that, given what all the rest of their stations are doing -- even with lower ratings and lower revenue -- they "understand" those formats far better than they understand Classic Rock. And that is the real problem here.
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Interesting k.m. Richards...Just curious if you were to program klos what would you do with it if you were given free reign but what you do has to produce results which I am sure would be no problem. There numbers seem to be pretty good as is...If anything what would you change?
 
crainbebo said:
I am surprised that the show still lives on, given that most Beatles fans are over the age of *seventy-five* years old now. A 75-year-old in 2026 was born in 1951, and was 13 when Ed Sullivan had them on in '64. I doubt that even with parents and grandparents, there will be enough Millennials and Gen Z to keep this show going.
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20-ish years ago on this board, when I had the temerity to suggest that not just Elvis, but the Beatles were nearing the end of their runs on radio, there were people ready to have me committed.

Just time doing what time does.
 


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