Rogers is a telecom company. End of. At this point, they're focused on trying to get everyone on their cell service. Telecoms in Canada should never have gotten into broadcasting. The majority of ads on bell and rogers properties are to get people onto their cell plans/streaming services. In the U.S, you see tv ads for products, in Canada, they're for the parent company's services. Which explains why Canadian tv ads are so terrible.
I can see them out of radio completely in less than 10 years.
I don't believe they even tried to find a buyer for the licenses. They didn't try with the stations they shut down in the past. They usually just make a decision to shut them down, and that's always days after they purchase something else that's only sports related. They make these decisions very quick.
If you had told me when i was a teen the Calgary and Vancouver stations would be gone before I retired from the workforce, I would never have believed you.
I can see them out of radio completely in less than 10 years.
I don't believe they even tried to find a buyer for the licenses. They didn't try with the stations they shut down in the past. They usually just make a decision to shut them down, and that's always days after they purchase something else that's only sports related. They make these decisions very quick.
If you had told me when i was a teen the Calgary and Vancouver stations would be gone before I retired from the workforce, I would never have believed you.