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K-Love Adds Third South Bay Signal With KBAY Purchase

K108 Sacramento said:
Again another wasted commercial radio frequency. K-love needs to read the handwriting on the wall and see that it can have just as many listeners willing to donate to K-love from internet listeners. The hoarding of radio stations needs to stop commercial and non-profit. Its totally out of control.
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It takes a willing buyer and willing seller. Where are the other willing buyers? Outside of the Audacy St. Louis deal, where Hoffman gave Audacy an apparent offer they couldn't refuse, they do not exist.

Even after getting waivers to exceed the ownership cap as Connoisseur did in the Bay Area, they still do not see value in keeping everything.
 
Weiserguy said:
Country has failed on (the old) KNEW (910 AM). It's failed on KSAN. Likewise on KYCY (the former KYA 93.3) as "Young Country". And again on 95.7, whatever that was called. (The Bear? The Wolf? One of those predator names.)
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Off-topic, but I see you channeling Remington Steele there ...
 
K108 Sacramento said:
Again another wasted commercial radio frequency. K-love needs to read the handwriting on the wall and see that it can have just as many listeners willing to donate to K-love from internet listeners. The hoarding of radio stations needs to stop commercial and non-profit. Its totally out of control.
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There are a lot of station owners, both local and national, who see a station going to K-Love -- to any of the religious broadcasters, in fact -- as allowing the pie of advertising dollars in the market to have larger slices for the remaining commercial stations.

Your reaction is much closer to a disgruntled listener who lost their favorite station than that of the industry. For my part, the only unfairness I see is that stations in the commercial part of the FM band are allowed to convert them to non-commercial status and thus avoid the annual FCC fees. If they were forced to be on a more level playing field, those fees could be lowered for everyone.
 
K.M. Richards said:
There are a lot of station owners, both local and national, who see a station going to K-Love -- to any of the religious broadcasters, in fact -- as allowing the pie of advertising dollars in the market to have larger slices for the remaining commercial stations.
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My take is the loss one station isn't going fix the basic problem, which is that fewer people are listening to the radio. That's why advertisers aren't spending as much. People want to hear their favorite songs for free. That option is disappearing, and the music industry is fine with it. If anything, they want to charge broadcasters MORE for the use of their music. That would make the free music option even harder to accomplish.
 
lanceventa said:
The industry and how they make money has changed. There are lots of ancillary NTR revenue streams for Country that did not exist for any of those stations.
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I think we need someone (you?) who is on top of the changing market to define what NTRE (non traditional revenue) is today. Many here are not involved in the business and don't know how much the revenue sources have changed.

For starters, back when I'd fly up to LA to listen and aircheck KHJ around 1966 or so I was very impressed by the entertainment value of most ads. The were fun to listen to. Example:
 
I think most likely with 99.7 being CHR and 96.5 being AC and 106.5 being Hot AC, i expect 106.5 will become K BAY. it has a similar signal to 94.5 owning those 3 formats maybe too much pop for the bigger connisseur cluster.
 
Weiserguy said:
I am? Really? I rarely ever watched that show, even when it was first-run.

Don't know whether to assume that was a compliment or a diss.
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KilowattKat said:
I vaguely remember that show. I know it starred Pierce Brosnan, and I think Doris Roberts was in it also. But, I have no idea what @K.M. Richards is referring to.

I think we need an explanation on this one.
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Okay.

There was a running gag in that show where the title character kept referring to the detective agency's receptionist, a character named Bernice Foxe, as "Miss Wolf" or something similar. When corrected, his reply was "Well, I knew it was one of the predatory animals."
 
Connieusseur should have held onto 94.5 which has a larger footprint when it comes to areas S/SW of San Jose, and selloff 98.5 instead. However it's been pointed out before that K-Love only wants the best signals they can get. Moving Bay Country to 98.5 may still alienate listeners S/SW of San Jose.
 

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KilowattKat said:
Connieusseur should have held onto 94.5 which has a larger footprint when it comes to areas S/SW of San Jose, and selloff 98.5 instead. However it's been pointed out before that K-Love only wants the best signals they can get. Moving Bay Country to 98.5 may still alienate listeners S/SW of San Jose.
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Remember, the SF markety and its embedded market of San Jose extend only to about Gilroy. Thye rest to the south does not matter for ratings, and, consequentially,for sales.
 
When deciding which station to flip to KBAY, one of the factors for them to consider is how much of that station's existing audience they can potentially keep after the switch. A Classic Rock station would likely have more crossover listeners with County music than a Hot A/C or an Urban A/C station would have.
 
FChurch said:
When deciding which station to flip to KBAY, one of the factors for them to consider is how much of that station's existing audience they can potentially keep after the switch. A Classic Rock station would likely have more crossover listeners with County music than a Hot A/C or an Urban A/C station would have.
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Actuallllly.. these days? the Hot AC would, if its a new/hot country signal
 
Michael Rivers Kramer said:
Not as much in the Bay Area I would imagine.
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Were playing a local country singer on our CHR station, not our country station.

Why? It gets fairly poppish and our country station is 90s centric and anything newer than 2010 has to have a more traditional sound
 


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