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WHIN/Gallatin Sold

kc4rae

kc4rae

After nearly a decade under current ownership, WHIN has been sold. The price is $400,000 for both the AM and two translators. The buyer is TennHills Productions Broadcasting, LLC and the managing member is Dave Fluehe of Hartsville.
 
TheBigA said:
If this is any indication, I'd say conservative talk

SOUTHERN TALK IN THE MIDNIGHT

tennessee SOUTHERN TALK RADIO IN THE MIDNIGHT, southern talk in the midnight, talk in the midnight
tennhills-productions.com
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As if there wasn't enough of *that* in the Nashville market already. In fact, one of those conservative talkers has a nice signal at 99.7 on the FM band and is owned by Cumulus. And that makes me suspect that WHIN's new owners will not make much headway, at least ratingswise, with that kind of format.
 
With WLAC and WWTN being the biggest players doing conservative talk in the market, what's left? There's day-only WENO which has its own brand of conservative talk. There's a handful of smaller stations that do conservative talk shows along with their other programming.

There are shows from 8 years ago still available you can listen to that the guy created when he was on other stations. I never listened to Art Bell much, but it seems that's what he's going toward. The last two episodes I heard was dealing with flat earth, among other things. Certainly a bit of Christianity in there, too.
 
kc4rae said:
With WLAC and WWTN being the biggest players doing conservative talk in the market, what's left? There's day-only WENO which has its own brand of conservative talk. There's a handful of smaller stations that do conservative talk shows along with their other programming.

There are shows from 8 years ago still available you can listen to that the guy created when he was on other stations. I never listened to Art Bell much, but it seems that's what he's going toward. The last two episodes I heard was dealing with flat earth, among other things. Certainly a bit of Christianity in there, too.
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From what I can tell, WHIN's signal doesn't penetrate Nashville very well anyway (it has to protect the 1030 kHz station licensed to White Bluff), meaning that if the new owner were smart, he would concentrate on serving only Gallatin and the surrounding areas in Nashville's northern suburbs. Since the only other station licensed to the town (it's at 1130 kHz) is running a noncommercial Spanish Christian format, the new owner might try what @K.M. Richards is doing with the station near Albuquerque he's programming: namely, contacting local businesses in the Gallatin area and see what kind of programming they are willing to purchase advertising time for. But all indications are that the new owner isn't that smart.
 
ted chittenden said:
... the new owner might try what @K.M. Richards is doing with the station near Albuquerque he's programming: namely, contacting local businesses in the Gallatin area and see what kind of programming they are willing to purchase advertising time for.
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I have to mildly correct you there, Ted.

The Eighties Channel™ had a 14-month test run in 2014-15 on a AM/translator combo which had to be divested during a divorce settlement. When the owner put a new AM on the air and acquired a silent translator for it in 2022, he asked me to put the format -- which I had refined further in the intervening years -- back on the air in Albuquerque. It was his own gut feeling that the market would respond to an 80's-focused Classic Hits format, since iHeart had spun off their similarly formatted station a little over a year earlier. There was no research done beforehand.

I think where it gets confusing -- how you came to that erroneous conclusion -- is that I have, on several occasions, posted that Don has found KRKE to be an easy sell to the local businesses. He has often gone in on a cold call, only to find that we are the owner's favorite station ... and the mindset then becomes "if I like this station, other people who like it would be good customers for my business".

That's why we have a lot of local advertiser business. That's why we have some clients who are on the air with us throughout the year. And that's why KRKE, when broken out from the rest of the Radio New Mexico "network", is solidly in the black after less than four years.

Don calls 93.7 the "crown jewel" in the station group, and I am justifiably proud to be programming it.
 


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