I don't know what time it starts, but it should be over with by 10. If it started at 9, that would be an hour. It is possible it starts at 10 and goes to 11. An hour earlier would be more reasonable.
Or better yet, play music. The talk between the songs could be people saying what they want to sell or what they want to buy. I've never heard one of these shows lasting more than 30 minutes anywhere else.
You say it should be over by 10.. by y our standards.. and your many past posts shows you to be an outlier with the usual. Clearly most of the stations listeners and the station dont agree with you, thankfully.