So just to drop a thought into this thread about the realities of AM radio from someone whos lived it and worked it...
I worked for a 3 station cluster... BIG 50kw equivalent signal relatively clear on other nearby channels, a 25kw Equivalent FM a bit mroe hemmed in and a 1kw AM full time Non D with super translator (250 Watts at what amounted to about 700 feet due to tower location).
The AM was the second oldest in the region.. had the AM not had an FM to prop it up, it wouldve gone dark and gotten deleted ages ago. Despite sales people whod been there 20-30 years... the station barely billed enough to pay its power bills. There were some Sundays where the AM had 3 commercials... not 3 clients,.. 3 commercials all day. When the AM would drop to 1/3 power due to icing on the skirt antenna, no complaints.. tells me where the majority of the AM listeners are. When the AM would go off, theyd call and complain, and wed have to remind them to tune over to the FM. We promoted the station left right backwards forwards and sideways with both frequencies.. they were in its slogan.... and we still struggled.
There is VERY little that AM Can do that isnt duplicated by someone else.
I worked for a 3 station cluster... BIG 50kw equivalent signal relatively clear on other nearby channels, a 25kw Equivalent FM a bit mroe hemmed in and a 1kw AM full time Non D with super translator (250 Watts at what amounted to about 700 feet due to tower location).
The AM was the second oldest in the region.. had the AM not had an FM to prop it up, it wouldve gone dark and gotten deleted ages ago. Despite sales people whod been there 20-30 years... the station barely billed enough to pay its power bills. There were some Sundays where the AM had 3 commercials... not 3 clients,.. 3 commercials all day. When the AM would drop to 1/3 power due to icing on the skirt antenna, no complaints.. tells me where the majority of the AM listeners are. When the AM would go off, theyd call and complain, and wed have to remind them to tune over to the FM. We promoted the station left right backwards forwards and sideways with both frequencies.. they were in its slogan.... and we still struggled.
There is VERY little that AM Can do that isnt duplicated by someone else.