Thanks K.M. in my hometown of Louisville Ky I hearts Chr there was kiss 98.9 then they went with the radio now branding in 2010 for 10 years which made no sense since it was kiss since 2000 but they went back to kiss in 2020...
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Yikes…97.1 😱
- Thread starter Loverofradio
- Start date
K.M. Richards
Program Director, The Eighties Channel™
Well, you heard of the old joke about the "format of the month club"? That was the "brand of the decade club", apparently.
THIS is what I keep saying! The James Koh show DRASTICALLY stands out. It’s really the only show on 97.1 The Fan that sounds like an actual radio show and not...whatever else stiff stuff I hear on there. He does this recurring bit called “Who The F*ck” where he randomly names a past athlete/season from Los Angeles lore and it’s amazing. He and his producer go back and forth just naming additional random people on the roster and little tidbits about Los Angeles sports history that you’re just not getting from the other shows. Again, it’s the most “sportsradio is fun” the station sounds in my opinion. Always gives me a good laugh.
I've seen some studies on that, and much has to do with the way sports stations cover each popular sport. As I said, Hispanics have less interest in some "American" sports than non-Hispanic whites do, and Blacks will generally have slightly different interests in the Football-Baseball-Basketball sports than other groups. That can have a major effect on listening.
In fact, I saw a study earlier this year about some major league baseball teams being very concerned about decreasing black interest and attendance at baseball games. One solution suggested was to focus more on Asians and Hispanics in their marketing.
The Dodgers are huge with Hispanics here. Of course, being from SF I like to yell go Giants! Lol
Yes, with second or later generation Hispanics. LA has a huge community of such residents, unlike markets like San Diego and Phoenix and Las Vegas which have predominantly newer arrivals.
With Spanish dominant Hispanics, there is a core following of the Dodgers, mostly from folks over 50 or so that were part of the big migrations in the 50's and 60's.
Remember, in the 70's LA had a whole handful of Spanish AMs, such as KWKW, KALI, Radio Express, 950 under the Libermen ownership and even KLVE on FM later in the decade. Most other southwestern markets could barely sustain a single Spanish language station.
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I remember hearing quite a few fans with Spanish names and Latin American accents calling in to WFAN New York to talk about the Yankees and Mets back when I used to listen to the station regularly in Connecticut. In a city like NYC, there are probably enough baseball-mad Dominicans along with fans from the other baseball strongholds (Puerto Rico, Venezuela, Panama, Cuba) to make sports radio work better with Hispanic listeners than it does out on the West Coast.
Compare that to LA, where a large amount of immigrants are fans of soccer.
BOOOOOO!!! LOS DOYERS!
That is mostly because the last big migration of Puerto RIcans to New York City ended in the late 60's and it's their English dominant kids... think of J-Lo who had to be taught Spanish to do the Selena movie... who listen to English language sports.
But the migrations from the Dominican Republic are relatively recent and will generally prefer Spanish language sports talk and play by play. There are not enough Cubans, Panameñans or Venezuelans in NYC and on the PPM panel to be significant, And few Puerto Ricans listen to Spanish language radio in the market unless they are about 65 or 70 and older.