Thanks! I'll check it out when football season starts in about six weeks. I remember Google and Bing were rarely accurate when searching out which SXM channels carried the various games. I'll make sure Sirius XM is whitelisted on my email as I don't remember ever seeing emails with the channel numbers for the games. My guess would be that I'm not getting them or that Gmail is sending them to my "promotions" folder, which I rarely check.
You wouldn't, of course. I suspect the motivation is more to keep sports fans and news junkies in the SXM ecosystem than to generate new subscribers, though I'm sure SXM wouldn't mind if that happened. SXM has always been deficient when it comes to local sports other than play-by-play, and the nine stations it chose for the widest availability were chosen for a reason. Those teams are the most popular across the entire country. News and talk, especially news, have also been areas where content has been lacking. It has the national feeds, but, even for national news, nobody does it like WINS, KCBS, and KNX.
It's certainly better than tuning to AM, though most of the stations being added now have FM simulcasts. Something else to keep in mind is that most cars have limited real estate on the dash. My car has 36 presets that I can set across all services (AM/FM/SXM), but most cars still have separate presets for each. As I mentioned above, I don't think this move is going to generate very many new subscribers, but, if I'm a Pittsburgh Steelers fan living in Iowa or South Dakota with an SXM subscription, I have a place where I can listen to the coverage in my own dash, and I no longer need a separate app to listen on my phone. If I just have the Audacy app for 93.7 The Fan, I can delete it and free up more screen real estate on my device.