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May 2026 Bay Area Radio PPM Ratings

HenryOchs

HenryOchs

Here are the May 2026 San Francisco Radio PPM Ratings:

radioinsight.com

San Francisco

Nielsen Audio PPM Monthly Ratings San Francisco (Market #6) Population: 6,726,000 Hispanic: 1,619,100 - Black: 440,100 Average Quarter Hour Share
radioinsight.com radioinsight.com

And the May 2026 San Jose Radio PPM Ratings:

radioinsight.com

San Jose

Nielsen Audio PPM Monthly Ratings San Jose (Market #39) Population: 1,697,200 Hispanic: 408,700 - Black: 49,400 Average Quarter Hour Share
radioinsight.com radioinsight.com

Your thoughts or observations?
 
Can't believe that KMEL's ratings slipped again. This time from a 1.8 to a 1.6. It's their worst book since the Summer of 1984, when they flipped from AOR to CHR/Rhythmic! What's going on at KMEL?
 
Why is KUSC measured alongside KDFC in SF? All the former does is cannibalize the audience of the latter. They are virtually the same anyway.

Combined their shares and it came out just as steady as the rest of the ratings: 4.9 - 4.3 - 4.3 - 4.9 - 4.7.
 
news727 said:
Why is KUSC measured alongside KDFC in SF? All the former does is cannibalize the audience of the latter. They are virtually the same anyway.
Click to expand...
Every station in the Metro Survey Area is measured as long as they accept the free PPM encoding system if they are subscribed or get significant share, they appear in the published ratings. Nielsen does not make decisions based on what each station programs.

The main purpose of ratings is to sell advertising, with a very secondary purpose of evaluating programming.
 
davideduardo said:
Every station in the Metro Survey Area is measured as long as they accept the free PPM encoding system if they are subscribed or get significant share, they appear in the published ratings. Nielsen does not make decisions based on what each station programs.

The main purpose of ratings is to sell advertising, with a very secondary purpose of evaluating programming.
Click to expand...
That all makes sense, but what's really weird is... How does a station whose signal exists in Los Angeles get a 1.1 share in the Bay Area? I can see the occasional 0.1 or something from a PPM panelist who visits LA regularly. But 1.1? The cume is really low, but still...

Here's a question for @davideduardo - can stations now do single-line reporting that includes their broadcast signals combined with their Internet streams? That would explain it.

Dave B.
 
DaveBayArea said:
Here's a question for @davideduardo - can stations now do single-line reporting that includes their broadcast signals combined with their Internet streams? That would explain it.
Click to expand...
Nielsen allows multiple AM and FM stations and their fly simulcast streams to be combined.

The exclusion is with streams that have separate stop set (commercial break) content and they are not full simulcasts to Nielsen.
 
MarioMania said:
I call it Mumbling Lol
Click to expand...
I call it a bunch of angry men ranting and shouting profanities nonstop.

The only rap I really care for are the good classics from the 70s and 80s, such as "The Message" by Grandmaster Flash and the Furious Five.

Aside from "The Message," most early Hip Hop sounded generally upbeat and happy, which is in stark contrast to modern Hip Hop, which to me sounds almost exclusively dark, angry and hateful. And yet people still seem to love that stuff; I've never understood why.

What am I missing?

c
 
cc333 said:
I call it a bunch of angry men ranting and shouting profanities nonstop.

The only rap I really care for are the good classics from the 70s and 80s, such as "The Message" by Grandmaster Flash and the Furious Five.

Aside from "The Message," most early Hip Hop sounded generally upbeat and happy, which is in stark contrast to modern Hip Hop, which to me sounds almost exclusively dark, angry and hateful. And yet people still seem to love that stuff; I've never understood why.

What am I missing?

c
Click to expand...
I also forgot too much auto-tuning
 
cc333 said:
I call it a bunch of angry men ranting and shouting profanities nonstop.

The only rap I really care for are the good classics from the 70s and 80s, such as "The Message" by Grandmaster Flash and the Furious Five.

Aside from "The Message," most early Hip Hop sounded generally upbeat and happy, which is in stark contrast to modern Hip Hop, which to me sounds almost exclusively dark, angry and hateful. And yet people still seem to love that stuff; I've never understood why.

What am I missing?

c
Click to expand...

What you're missing is that there is a lot of anger out there among younger audiences. Some of that anger, particularly among minority groups, is, in my view, justified; some is not.

What may be happening at KMEL (and I've heard of this elsewhere) is that young white people are turning away from rap music. It was the purchases of rap music, especially rap that included profanity, by young white people that made rap music a force in the 1990s, and it is possible that that may be in decline now.
 
Fighting Irish said:
Rhythmic? It would work in that market. Urban? IHM already
Click to expand...

Why would KYLD flip back to CHR/Rhythmic now? iHM already has KDON, which can be heard in parts of the South Bay.
 
Sorry to come to the party late ...
cc333 said:
The only rap I really care for are the good classics from the 70s and 80s, such as "The Message" by Grandmaster Flash and the Furious Five.
Click to expand...

I was actually thinking about this yesterday when KRKE was playing "Bust A Move" by Young M.C., and I decided to make a list -- short though it be -- of rap songs I actually like:

Wild Thing - Tone Lōc
It Takes Two - Rob Base & D.J. E-Z Rock
Walk This Way - Run-D.M.C. w/Steven Tyler
Funky Cold Medina - Tone Lōc
Push It - Salt-N-Pepa
White Lines (Don't Do It) - Grandmaster Flash & Melle Mel
We Care A Lot - Faith No More
Supersonic - J.J. Fad

And, stretching the concept a bit (all of these have rap or spoken word segments):
Every Little Step - Bobby Brown
Need You Tonight/Mediate - INXS
Red Red Wine - UB40
One Night In Bangkok - Murray Head
Rapture - Blondie
Wild, Wild West - Escape Club
West End Girls - Pet Shop Boys
88 Lines About 44 Women - Nails
Money (That's What I Want) - Flying Lizards
Candy Girl - New Edition
Don't Be Cruel - Bobby Brown
Mickey - Toni Basil
Fantastic Voyage - Lakeside

Note that I had to stretch to get past ten songs.
 


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