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May 2026 Bay Area Radio PPM Ratings

HenryOchs

HenryOchs

Here are the May 2026 San Francisco Radio PPM Ratings:

radioinsight.com

San Francisco

Nielsen Audio PPM Monthly Ratings San Francisco (Market #6) Population: 6,600,600 Black: 430,500 – Hispanic: 1,605,200 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and...
radioinsight.com radioinsight.com

And the May 2026 San Jose Radio PPM Ratings:

radioinsight.com

San Jose

Nielsen Audio PPM Monthly Ratings San Jose (Market #39) Population: 1,648,900 Black: 47,200 – Hispanic: 403,500 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data are...
radioinsight.com radioinsight.com

Your thoughts or observations?
 
Can't believe that KMEL's ratings slipped again. This time from a 1.8 to a 1.6. It's their worst book since the Summer of 1984, when they flipped from AOR to CHR/Rhythmic! What's going on at KMEL?
 
Why is KUSC measured alongside KDFC in SF? All the former does is cannibalize the audience of the latter. They are virtually the same anyway.

Combined their shares and it came out just as steady as the rest of the ratings: 4.9 - 4.3 - 4.3 - 4.9 - 4.7.
 
news727 said:
Why is KUSC measured alongside KDFC in SF? All the former does is cannibalize the audience of the latter. They are virtually the same anyway.
Click to expand...
Every station in the Metro Survey Area is measured as long as they accept the free PPM encoding system if they are subscribed or get significant share, they appear in the published ratings. Nielsen does not make decisions based on what each station programs.

The main purpose of ratings is to sell advertising, with a very secondary purpose of evaluating programming.
 
davideduardo said:
Every station in the Metro Survey Area is measured as long as they accept the free PPM encoding system if they are subscribed or get significant share, they appear in the published ratings. Nielsen does not make decisions based on what each station programs.

The main purpose of ratings is to sell advertising, with a very secondary purpose of evaluating programming.
Click to expand...
That all makes sense, but what's really weird is... How does a station whose signal exists in Los Angeles get a 1.1 share in the Bay Area? I can see the occasional 0.1 or something from a PPM panelist who visits LA regularly. But 1.1? The cume is really low, but still...

Here's a question for @davideduardo - can stations now do single-line reporting that includes their broadcast signals combined with their Internet streams? That would explain it.

Dave B.
 
DaveBayArea said:
Here's a question for @davideduardo - can stations now do single-line reporting that includes their broadcast signals combined with their Internet streams? That would explain it.
Click to expand...
Nielsen allows multiple AM and FM stations and their fly simulcast streams to be combined.

The exclusion is with streams that have separate stop set (commercial break) content and they are not full simulcasts to Nielsen.
 


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