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Buffalo 94.5 The Source comes to Buffalo

Let me add in my two cents:

1. I know of at least one other station in this state(WXXY-FM in Houghton, NY) that airs classical music with the exception of the 3 NPR shows already mentioned.
2. To Buddy's point: Yes, Canadian listeners will probably got for this in a major way, but it should be added that they also have the CBC on 99.1. And yes, WBEN should be absolutely TERRIFIED about going up against a more normal news/talk format.
3. As for a new format for Buddy's other stations: Maybe yacht rock?

Good point regarding 99.1.

I will tell you, Yacht Rock is doing GREAT in Key West. I am really glad I did that, and the new owner is as well. Take out the word “yacht” and it’s still a great format chock full of incredible songs. Sirius actually has a new channel called “ Yacht Country”. It’s really cool. Would not put that in Buffalo, but I do like to hear it on Sirius.

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So, the major question in all of this, is what should we do with WUSW 1270AM, 95.1FM, and 93.3FM. Has a Viking music format ever been done?
I would seriously consider leasing WUSW and the two translators to Bill Yuhnke. It would be a nice steady income for you, and with no more worries about programming it. Also, Bill can finally bring WEBR to Buffalo.
 
Tom and his staff are pros. I like the name, and I like this direction. Local. I think Canadian listenership will be a big part of this, but I certainly like the content they are talking about. Local sports is a no-brainer. Local news from both sides of the aisle is smart.

I do want to prefence that I had this exact idea for WUSW, but you need a huge staff and resources to do this right. BPTM has a massive state of the art building, they can afford focus groups for everything, they have financial support from many different areas. This is not most broadcast companies could do, correctly, so this would be tough for even publicly traded companies, let alone, independent broadcasters. Plus, it does not hurt to have TV stations, Radio Stations, mammoth signals, etc. So, the money helps! However, it does need someone to tie the whole thing together, and that’s where Tom and his staff come in. It’s a good vision

This is absolutely a threat to WBEN, that is not credible at all. Everything, including ratings are collapsing at WBEN, and the college -like sound is killing its long departed trusted programming. I can’t wait to see this station eat WBEN for lunch, after what they did to me when they found out about The Patriot. I’ll just say , Anti-Trust exists. Of course, I would never say I’ve experienced it, but I will say it exists.

So, the major question in all of this, is what should we do with WUSW 1270AM, 95.1FM, and 93.3FM. Has a Viking music format ever been done?
When’s that local programing starting on WUSW?
 
Serious question: When 94.5 the Source debuts, how should we describe its format?

My opinion(and it's only that)is...it should be called full service. Here's why I say it:

1. It'll have news content as well as local talk shows, along with shows heard on NPR stations that are NOT Morning Edition or All Things Considered.
2. It will probably have The Bridge on during the night time.
3. High school sports were mentioned as being in the mix.
 
So, the major question in all of this, is what should we do with WUSW 1270AM, 95.1FM, and 93.3FM. Has a Viking music format ever been done?
I have been hoping you'd do "Yacht Rock" for WUSW. I remember when you did this in the Keys. I love that format. That said, I also miss the "we play what we want" Jack FM format from years back-- maybe a format that's eclectic like the Canadian radio stations, where you mix Queen Latifah with Doobie Brothers with Tina Turner with Taylor Swift with En Vogue with Elvis with The Carpenters with Depeche Mode? I cannot easily find a radio station in Buffalo to listen to in the car so I go with Boom 97.3 or 101.1 More FM out of Canada for variety.
 
I have been hoping you'd do "Yacht Rock" for WUSW. I remember when you did this in the Keys. I love that format. That said, I also miss the "we play what we want" Jack FM format from years back-- maybe a format that's eclectic like the Canadian radio stations, where you mix Queen Latifah with Doobie Brothers with Tina Turner with Taylor Swift with En Vogue with Elvis with The Carpenters with Depeche Mode? I cannot easily find a radio station in Buffalo to listen to in the car so I go with Boom 97.3 or 101.1 More FM out of Canada for variety.
Boom and More are, for better or worse, the same mold of radio station: using established well known vets(in Boom's case, you have Stu Jeffries, Maie Pauts and KJ; for More, you have Brett Ness, Jack Peets and Rob White(Brett does double duty, handing PM drive for 105.1 the River)), liners that are relatively funny, as well as a good mix of music. (And, just like American radio stations, both stations ID themselves at the top of the hour.) One area that More outdoes Boom: they do news in AM and PM drive.
 


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