Tom and his staff are pros. I like the name, and I like this direction. Local. I think Canadian listenership will be a big part of this, but I certainly like the content they are talking about. Local sports is a no-brainer. Local news from both sides of the aisle is smart.
I do want to prefence that I had this exact idea for WUSW, but you need a huge staff and resources to do this right. BPTM has a massive state of the art building, they can afford focus groups for everything, they have financial support from many different areas. This is not most broadcast companies could do, correctly, so this would be tough for even publicly traded companies, let alone, independent broadcasters. Plus, it does not hurt to have TV stations, Radio Stations, mammoth signals, etc. So, the money helps! However, it does need someone to tie the whole thing together, and that’s where Tom and his staff come in. It’s a good vision
This is absolutely a threat to WBEN, that is not credible at all. Everything, including ratings are collapsing at WBEN, and the college -like sound is killing its long departed trusted programming. I can’t wait to see this station eat WBEN for lunch, after what they did to me when they found out about The Patriot. I’ll just say , Anti-Trust exists. Of course, I would never say I’ve experienced it, but I will say it exists.
So, the major question in all of this, is what should we do with WUSW 1270AM, 95.1FM, and 93.3FM. Has a Viking music format ever been done?